Leveraging The News Feeds at #congresfb

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Slides from the closing keynote of #congresfb. A brief overview of EdgeRank and the evolution of Signal vs Noise by Chad Wittman.

Published in: Technology, News & Politics

Leveraging The News Feeds at #congresfb

  1. 1. Chad Wittman, FounderEdgeRank Checker | Chicago, ILWeve helped over 500,000 PagesTweet @EdgeRankChecker with questions—I promise well answer them all@EdgeRankChecker | #congresfbLEVERAGINGTHE NEWS FEED
  2. 2. Leveraging the News Feed@EdgeRankChecker | #congresfb
  3. 3. The "New" SEO@EdgeRankChecker | #congresfb
  4. 4. Noise vs Signal@EdgeRankChecker | #congresfb
  5. 5. The typical Brand onlyreaches 12% of their fans@EdgeRankChecker | #congresfb
  6. 6. Brands that are takingadvantage of EdgeRank arereaching over 40%@EdgeRankChecker | #congresfb
  7. 7. WHAT IS REACH?Reach is a unique impressionEach time a unique individual seesa Post, Facebook registers this as aperson "Reached"@EdgeRankChecker | #congresfb
  8. 8. • Organic Reach• Viral Reach• Paid Reach3 Types of Reach@EdgeRankChecker | #congresfb
  9. 9. • Where did EdgeRank come from?• What is EdgeRank?• How to improve EdgeRank?WHAT WELL LEARN@EdgeRankChecker | #congresfb
  10. 10. WHERE DID EDGERANKCOME FROM?@EdgeRankChecker | #congresfb
  11. 11. @EdgeRankChecker | #congresfb
  12. 12. @EdgeRankChecker | #congresfb
  13. 13. @EdgeRankChecker | #congresfb
  14. 14. BBSEDGERANK ORIGIN@EdgeRankChecker | #congresfb
  15. 15. Bulletin Board System@EdgeRankChecker | #congresfb
  16. 16. BBSEDGERANK ORIGIN@EdgeRankChecker | #congresfb
  17. 17. Yahoo!@EdgeRankChecker | #congresfb
  18. 18. BBSEDGERANK ORIGIN@EdgeRankChecker | #congresfb
  19. 19. Google@EdgeRankChecker | #congresfb
  20. 20. BBSEDGERANK ORIGIN@EdgeRankChecker | #congresfb
  21. 21. WHAT IS EDGERANK?@EdgeRankChecker | #congresfb
  22. 22. EdgeRank is an algorithm definedby Facebook to determine what auser sees within their news feedWHAT IS EDGERANK?@EdgeRankChecker | #congresfb
  23. 23. @EdgeRankChecker | #congresfb
  24. 24. AFFINITYThe relationship between users@EdgeRankChecker | #congresfb
  25. 25. Increase Engagement,Increase Affinity@EdgeRankChecker | #congresfb
  26. 26. WEIGHTQuality of interactions on an EdgeEdge : status, photo, link, etc.@EdgeRankChecker | #congresfb
  27. 27. Shares > Comments >Likes > Clicks@EdgeRankChecker | #congresfb
  28. 28. TIME DECAYHow long a post lives@EdgeRankChecker | #congresfb
  29. 29. The average Postonly lives about 3 hoursin the news feed@EdgeRankChecker | #congresfb
  30. 30. IMPROVE THEAVERAGE EDGERANKOF YOUR CONTENT@EdgeRankChecker | #congresfb
  31. 31. • Call to actionIMPROVE THEAVERAGE EDGERANKOF YOUR CONTENT@EdgeRankChecker | #congresfb
  32. 32. Think outside "the box"@EdgeRankChecker | #congresfb
  33. 33. • Call to action• Test and monitor contentIMPROVE THEAVERAGE EDGERANKOF YOUR CONTENT@EdgeRankChecker | #congresfb
  34. 34. Two main options:• Manually analyze your datavia Facebook Insights export• Use a tool like EdgeRankChecker to do it automatically@EdgeRankChecker | #congresfb
  35. 35. • Call to action• Test and monitor content• Reduce Negative FeedbackIMPROVE THEAVERAGE EDGERANKOF YOUR CONTENT@EdgeRankChecker | #congresfb
  36. 36. How are Fans Reporting Negative Feedback?@EdgeRankChecker | #congresfb
  37. 37. EdgeRankChecker.comWhatIsEdgeRank.com@ChadWittman@EdgeRankChecker | #congresfb

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