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A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us.
In The Best of the Email Swipe File, we highlight the 20 examples from the past year that we love most and put them in the context of five trends that are having a major impact on email design: Mobile-Friendly, Personalization, Triggered Sophistication, Editorial Voice, and Inspired Fundamentals.
Learn more about these trends, see which emails and landing pages we loved best, and check out the ideas we most hope you’ll steal, test and make your own. Get inspired!