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During this webinar, Andrea Smith and I discuss the 5 critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File.
We share research and plenty of real-world examples and discuss how savvy marketers are tapping into the power of these five trends, which are: (1) a growing need to personalize content, (2) a greater sophistication for triggered messages, (3) rendering that’s optimized for the platform, situation, person, and time of open, (4) a unique voice that’s more helpful than promotional, and (5) a continued evolution of the fundamentals
You can watch the video recording here: https://www.youtube.com/watch?v=J-_C2OCJpg0
And you can download the 2014 Best of the Email Swipe File report here: http://www.exacttarget.com/2014-best-of-email-swipe-file