The goal of subject lines is often misunderstood; its influence underestimated; and its relationship with preview text ignored.
But even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method.
CUE-DIVE classifies subject line and preview text content as being Contextual, Urgent, Emotional, Detailed, Intriguing, Visual, or Earned. Find the mix your subscribers respond to.
The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Subject Lines and the CUE-DIVE Method as discussed in the 3rd Edition of "Email Marketing Rules."