The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around List Growth Tactics as discussed in the 3rd Edition of "Email Marketing Rules."
Not all subscribers are equally valuable or desirable. The best subscriber acquisition sources are closest to your shopping and customer service operations.
To maximize the strength of your email signup call-to-action, make your subscription forms, messaging, and links prominent—and keep the barrier to signup low.
Here are some examples of email signup processes that accomplish this...