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OUTSTANDING
Email Marketing Examples of
DEFENSIVE DESIGN
Outstanding Email Marketing Examples of Defensive Design
Defensive Design consists
of design techniques that allow
an emai...
Outstanding Email Marketing Examples of Defensive Design
Defensive design tactics
include:
1. HTML text
2. ALT text
3. Sty...
The following outstanding
email marketing examples
demonstrate the concepts,
tactics, and strategies around
Defensive Desi...
Outstanding Email Marketing Examples of Defensive Design
Ideeli uses
HTML text and
doesn’t specify
image height so
images ...
Outstanding Email Marketing Examples of Defensive Design
Twitter uses
background
colors and HTML
text so that only
their l...
Outstanding Email Marketing Examples of Defensive Design
Mothercare
uses styled ALT
text and pixel art
mosaics to maintain...
Outstanding Email Marketing Examples of Defensive Design
Bendon Lingerie
uses pixel art, but doesn’t
try to replicate
the ...
Outstanding Email Marketing Examples of Defensive Design
PlayStation New
Zealand plays off
Transformers’
“Robots in
Disgui...
Did you enjoy
these examples?
Please share them with your friends and colleagues.
Click to tweet 
Check out these Outstan...
About
Email Marketing Rules
Email marketing’s power is matched only
by how incredibly misunderstood it is.
Updated and gre...
If you want to improve your email program by…
 Setting the right program goals
 Building high-performance lists
 Ensuri...
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Outstanding Email Marketing Examples of Defensive Design

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The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Defensive Design as discussed in the 3rd Edition of "Email Marketing Rules." Defensive design involves design techniques that allow an email to communicate its message effectively when images are blocked.

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Outstanding Email Marketing Examples of Defensive Design

  1. 1. OUTSTANDING Email Marketing Examples of DEFENSIVE DESIGN
  2. 2. Outstanding Email Marketing Examples of Defensive Design Defensive Design consists of design techniques that allow an email to communicate its message effectively when images are blocked
  3. 3. Outstanding Email Marketing Examples of Defensive Design Defensive design tactics include: 1. HTML text 2. ALT text 3. Styled ALT text 4. Background colors 5. Mosaic pixel art
  4. 4. The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Defensive Design as discussed in the 3rd Edition of Email Marketing Rules. Order from Amazon.com 
  5. 5. Outstanding Email Marketing Examples of Defensive Design Ideeli uses HTML text and doesn’t specify image height so images collapse when blocked.
  6. 6. Outstanding Email Marketing Examples of Defensive Design Twitter uses background colors and HTML text so that only their logo and hero image are affected.
  7. 7. Outstanding Email Marketing Examples of Defensive Design Mothercare uses styled ALT text and pixel art mosaics to maintain message integrity when images are blocked.
  8. 8. Outstanding Email Marketing Examples of Defensive Design Bendon Lingerie uses pixel art, but doesn’t try to replicate the images-on version. Instead, they to create a simple heart.
  9. 9. Outstanding Email Marketing Examples of Defensive Design PlayStation New Zealand plays off Transformers’ “Robots in Disguise” slogan with this images- off Easter egg.
  10. 10. Did you enjoy these examples? Please share them with your friends and colleagues. Click to tweet  Check out these Outstanding Email Marketing Examples of Defensive Design from @ChadSWhite >> EmailMarketingRules.com/Examples
  11. 11. About Email Marketing Rules Email marketing’s power is matched only by how incredibly misunderstood it is. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules demystifies this vital channel. Chad S. White, the author of more than 3,000 posts and articles about email marketing, takes you step by step through 150 best practices, provides extensive tactical checklists, and gives you strategic frameworks for long-term success.
  12. 12. If you want to improve your email program by…  Setting the right program goals  Building high-performance lists  Ensuring your emails are delivered  Crafting relevant messaging  Automating your messaging  Developing solid workflows Order from Amazon.com  Get the updated and greatly expanded 3rd Edition of Email Marketing Rules now!

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