Using Your Head, Heart, &
Soul: 21 Ways to...

Chad Norman VP of Marketing,
SPARC Chad is a digital marketing strategist, proven leader, speaker, and author. As VP of Marketing at SPARC, he leads marketing and communication strategy across all business units. Previously at Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, IHRIM, Dig South, NTC, DMA, AFP, and has lectured at Wake Forest University, Indiana University, University of Michigan, and College of Charleston. @chadnorman #SurviveYourStartup Christina Lock VP of Human Resources, SPARC Christina has over 10 years of human resources and recruiting expertise with a proven track record of driving results, implementing ‘best-in-class’ processes, and instilling a business-minded approach to functional situations. A strategic problem solver with excellent aptitude in client negotiations and building rapport. As the Vice President of HR and Recruiting at SPARC, Christina and her team have hired over 300 Team Members in less than 5 years, all the while standing up internal HR processes from the ground-up. Previous to her position at SPARC, Christina held positions as Lead Recruiter for the Corporate Headquarters of a Fortune 500 company (ARAMARK), as well as a highly successful career in an external search firm. @cnlock

Funding. Bootstrap. Pitch deck. Burn
rate. Exit Strategy. VC. MVP. ROI. There are hundreds of thousands of publications, articles, and quotes about how to successfully guide CEOs and founders through those first few arduous years of a startup. And good reasons. Founders eat, breath, live their companies. It’s overtakes them. #SurviveYourStartup

What a lot of us
don’t consider, are those original 5, 10, 30, 50, 100 employees. The ones who took the ultimate risk. Jumped ship. Joined the cause. Saw the vision. You know who we’re talking about. The people who took your company from startup to viable, from napkin to profits, from garage to highrise. #SurviveYourStartup

YOU
We’re Talking About
#SurviveYourStartup

For those of you who
have been on the ground floor from the early days, or for those of you who are considering the startup journey...forget your day job, welcome to your life job. Founders and early employees, pay attention: You’ll need your team to be in it for the long-haul. So what does it take? It’s more than just your experience, resume, or even your relationship. It takes ALL of you. Your head. Your Heart. And yes, Your Soul. #SurviveYourStartup

Put Down Your Phone Make
Decisions, Move On. Answer Every Email. Now. Perseverance Delegate It Take Some Advice Avoid Distractions 21 Ways to #SurviveYourStartup Work Out or Tap Out Early Morning Zen Sleep Fuel Your Body Right A Little Party Never Killed Nobody Classy Never Goes Out of Style Grooming Is Not an Option Forget the 40-Hour Week Check Entitlement at the Door Forget Your Job Description Build Intimate Relationships Don’t Ever Stop Dreaming Take Risks, Run Fast! Exposure is Everything Head Heart Soul

Put Your Phone Down and
Be Present. #SurviveYourStartup

Make Decisions. Move On.
#SurviveYourStartup

“If you are not embarrassed
by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn #SurviveYourStartup

Answer
Every
Email.
Now.
#SurviveYourStartup

“Answer every single email and
every single comment on your blog for the rest of your FREAKING life.” - Gary Vaynerchuk #SurviveYourStartup

#decisivness Make Decisions. Move Productivity:
The By-Product of Perseverance #SurviveYourStartup

“I always did something I
was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” – Marissa Mayer, Yahoo #SurviveYourStartup

Delegate It.
#SurviveYourStartup

“Virgin's ability to grow and
diversify successfully was set in the company's early days, with my learning how to delegate and let go. This will probably seem counterintuitive to anyone who is in the midst of launching a business.” – Richard Branson, Virgin Group #SurviveYourStartup

Take Some Advice. Throw the
Rest Out. #SurviveYourStartup

“Don’t take too much advice.
Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did.” – Ben Silbermann, Pinterest #SurviveYourStartup

Distractions
(look, squirrel!)
Avoid
#SurviveYourStartup

Work Out or Tap Out.
#SurviveYourStartup

“I hated every minute of
training, but I said 'suffer now and live the rest of your life as a champion.” – Mohammad Ali #SurviveYourStartup

#SurviveYourStartup

“If you’re changing the world,
you’re working on important things. You’re excited to get up in the morning.” - Larry Page, Google #SurviveYourStartup

Sleep: Don’t Just Dream About
It #SurviveYourStartup

Your Body Is the Ultimate
Machine. Fuel it Right. #SurviveYourStartup

“Make sure your engine is
running as well as your business engine, or eventually your engine will fail, and that means your business will too.” – Jeff Haden, Inc. Magazine Editor #SurviveYourStartup

A Little Party Never Killed
Nobody #SurviveYourStartup

“Your reputation is more important
than your paycheck, and your integrity is worth more than your career.” – Ryan Freitas, About.me #SurviveYourStartup

Classy Never Goes Out of
Style #SurviveYourStartup

“People want to do business
with you or become involved in your sphere of influence. They perceive you as successful and someone who can expand their possibilities. They trust you to act with responsibility, integrity and aplomb. Class acts tend to attract people who are at the top of their game.” – Jack Canfield, Author #SurviveYourStartup

Grooming Is Not an Option
#SurviveYourStartup

Forget the 40-Hour Workweek (Sorry!)
#SurviveYourStartup

“I had to kick myself
in the ass and recommit to getting up early, staying up late and consuming everything I possibly could to get an edge.” – Mark Cuban #SurviveYourStartup

Check Entitlement at the Door
#SurviveYourStartup

Forget Your Job
Description
#SurviveYourStartup

Work with People You Can
Trust & Build Intimate Relationships #SurviveYourStartup

“My model for business is
The Beatles. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they are done by a team of people.” - Steve Jobs, Apple #SurviveYourStartup#SurviveYourStartup

Don’t Ever Stop Dreaming, Reaching,
and Innovating #SurviveYourStartup

“Stop chasing the money and
start chasing the passion.” – Tony Hsieh, Zappos #SurviveYourStartup

Take Risks.
Run Fast.
#SurviveYourStartup

“The biggest risk is not
taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg, Facebook #SurviveYourStartup

Exposure Is Everything.
#SurviveYourStartup

“Those who insert themselves into
as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. Participate or fade into a lonely obscurity.” - Pete Cashmore, Mashable #SurviveYourStartup

“For me, in business and
in life, success came from my fear of failure.” #SurviveYourStartup

Put Down Your Phone Make
Decisions, Move On. Answer Every Email. Now. Perseverance Delegate It Take Some Advice Avoid Distractions 21 Ways to #SurviveYourStartup Work Out or Tap Out Early Morning Zen Sleep Fuel Your Body Right A Little Party Never Killed Nobody Classy Never Goes Out of Style Grooming Is Not an Option Forget the 40-Hour Week Check Entitlement at the Door Forget Your Job Description Build Intimate Relationships Don’t Ever Stop Dreaming Take Risks, Run Fast! Exposure is Everything Head Heart Soul

Using Your Head, Heart, &
Soul: 21 Ways to... #SurviveYourStartup