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Scanning for Good: How Nonprofits Can Use QR Codes


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Scanning for Good: How Nonprofits Can Use QR Codes

  1. 1. Scanning for Good:How Nonprofits Can Use QR Codes<br />Presented by: Allison Nassour and Chad NORMAN<br />
  2. 2. If you’re tweeting…<br />#Scanning4Good<br />#bbcon<br />
  3. 3. Your hosts for today’s Session<br />Allison Nassour<br />Social Media Manager<br />Pancreatic Cancer Action Network<br />@AllisonnTweets<br />Chad Norman<br />Internet Marketing Manager<br />Blackbaud<br />@chadnorman<br />
  4. 4. Introduction <br />Mobile Imaging Overview <br />What Are QR Codes <br />How QR Codes Work<br />How to Create QR Codes <br />Case Study: Pancreatic Cancer Action Network <br />How Nonprofits Are Using QR Codes<br />Questions<br />Today’s Agenda<br />
  5. 5. Mobile imaging is everywhere!<br />
  6. 6. Mobile imaging Platforms and tools<br />
  7. 7. What is a QR Code?<br />QR Code<br />is a<br />Quick Response Code<br />Quick Response Codes are two-dimensional barcodes popular for their fast readability and information storage capacity.<br />
  8. 8. Where QR codes were born<br />Denso Corporation, 1994<br />Subsidiary of Toyota developed QR codes to track parts.<br />“In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”<br />source<br />
  9. 9. The anatomy of QR codes<br />
  10. 10. The data affects the size of the QR code<br />source<br />
  11. 11. 4549%<br />Is qr code use growing?<br />increase in QR code scans between<br />Q1 2010 and Q1 2011<br />(source:<br />Photo from Flickr user clevercupcakes. <br />
  12. 12. 14<br />How many people are scanning qr codes?<br />million mobile users in the U.S. scanned a QR code in June 2011 <br />(source: comScore)<br />Photo from Flickr user clevercupcakes. <br />
  13. 13. How QR codes work<br />Find a QR Code<br />Scan with a smart phone<br />Receive information<br />The data is encoded in the actual QR code.<br />
  15. 15. QR Code Readers<br />There are tons of apps & most are free.<br />i-nigma<br />TapReader<br />QR Reader<br />QR Scanner<br />NeoReader<br />iPhone<br />QR Droid<br />ScanLife<br />RedLaser<br />i-nigma<br />QuickMark<br />Android<br />Messenger<br />BeeTagg<br />NeoReader<br />i-nigma<br />ScanLife<br />Black<br />Berry<br />v<br />
  16. 16. Effective ways to use qr codes<br />Direct Mail<br />Posters & Flyers<br />T-Shirts<br />Business Cards<br />Bovine<br />v<br />Print Ads<br />
  17. 17. Lets scan something: Giveaway<br />Hand out postcards<br />Everyone scan at same time<br />3 book winners & 1 Blow Pop bouquet winner<br />
  18. 18. Lets scan something: BBCLUE<br />
  19. 19. dfd<br />Make a QR Code:<br />
  20. 20. dfd<br />Make a QR Code:<br />
  21. 21. Make a QR Code:<br />
  22. 22. dfd<br />Make a QR Code:<br />
  23. 23. dfd<br />Make a QR Code:<br />
  24. 24. Why are qr codes good for nonprofits?<br />Increase actions<br />Low cost to implement<br />Effortless to use<br />Engage the mobile audience<br />Attract a younger demographic<br />Enable creative campaigns<br />Measureable<br />Innovative use of technology<br />
  25. 25. Case Study: Pancreatic Cancer Action Network<br />November 2010: <br />Hockey Fights Cancer Awareness Night with the Los Angeles Kings.<br />.<br />Goals<br />Raise awareness of pancreatic cancer.<br />2. Inform LA Kings fans how they can get involved with the organization.<br />3. Test two new technologies: <br />mobile communications & QR code.<br />
  26. 26. Example: South Caroline Aquarium <br />Goal: Promote new albino alligator exhibit<br />Concept: City-wide scavenger hunt to win prizes<br />Results: Generated buzz, aquarium visits, new visitors<br />
  27. 27. Example: The Big wild<br />Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley<br />Concept: Posters placed around Canada that activate a mobile petition<br />Results: Increased awareness and petition signatures.<br />
  28. 28. Example: maymont<br />Goal: Increase awareness and donations to Maymont’s animal campaign.<br />Concept: Posters and ads featuring a QR code and SMS calls to action. <br />Results: Increased awareness and donations.<br />source<br />
  29. 29. Example: Heifer Portland<br />Goal: Increase awareness of Heifer Portland’s mission and increase donations.<br />Concept: Put stuffed animals with a QR code and question around local farmer’s market.<br />Results: Increased traffic and additional donations.<br />source<br />
  30. 30. Example: WWF Germany<br />Goal: Support the Save the Tiger campaign with use of mobile technology.<br />Concept: Ads feature QR code and SMS as primary calls to action. <br />Results: Increased awareness and youth engagement.<br />source<br />
  31. 31. Example: bullying uk<br />
  32. 32. Example: City harvest<br />Goal: Give mobile device users a way to give and learn more about City Harvest.<br />Concept: Series of ads around the city that pointed to a donation form, video, and action page.<br />Results: City Harvest was able to keep demand met even during a recession.<br />source<br />
  33. 33. Example: Japanese Red Cross<br />
  34. 34. Impact tips<br />QR codes are often more effective calls-to-actions.<br />QR codes are easy and inexpensive for marketing teams to use. <br />QR codes engage the mobile audience.<br />QR codes reach a younger demographic<br />QR codes can make your organization appear innovative. <br />
  35. 35. QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon<br />
  36. 36. Thank you! Let’s keep chatting…<br />Allison Nassour<br />Social Media Manager<br />Pancreatic Cancer Action Network<br />@AllisonnTweets<br />Chad Norman<br />Internet Marketing Manager<br />Blackbaud<br />@chadnorman<br />
  37. 37. Scanning for Good:How Nonprofits Can Use QR Codes<br />Presented by: Allison Nassour and Chad NORMAN<br />