www.hitachiconsulting.com                                                                                                 ...
Beyond the Hype - Cloud is Changing Business & IT                                                                         ...
Cloud is Changing Business & IT - Service Use & Delivery         IT Service Use is Changing User    behavior is changing ...
Cloud Complexities - Barriers to Business ValueYour Business                           Cloud Complexities & Challenges -  ...
Which Applications, Which Cloud, How to Transition…Which Applications?Best Business Value for CloudWhere do you need the m...
Cloud is Changing Business & IT - The New IT Landscape             Enterprise Cloud Model - Multi-Source Hybrid Public/Pri...
Cloud is Changing Business & IT - The New IT Landscape         Enterprise Cloud Model - Multi-Source Hybrid Public/Private...
How to Centrally Leverage & Manage Multiple Cloud Solutions? PUBLIC CLOUD                                                 ...
Multi-Cloud Management - The Need for Choice and Control                                                          IaaS - C...
Multi-Cloud Management - The Need for Choice and Control        How can you deliver service                               ...
Multi-Cloud The Need for Choice and Control         Managing Cloud Complexities and Disruption Cloud  represents a disrup...
Defining a Cloud Service Broker - Definition & Roles       PUBLIC CSP 1                              CLOUD SERVICE BROKER ...
Defining a Cloud Service Broker - Definition & Roles      Cloud Service Broker - Definition Model   for conducting cloud ...
CSB Primary Functional Roles Adding Value to Cloud (Gartner)  INTEGRATE     Service Integration - Making separate, indepen...
CSB Primary Functional Roles - Addition Role (NIST)  ARBITRAGE      Service Arbitrage - Similar to aggregation but also   ...
Future Cloud Direction - Increased Cloud Use & Move to Brokers          Increased Cloud Consumption with Enterprise Capabi...
General Services Administration (GSA) Cloud Brokerage RFI                                          GSA Federal Acquisitio...
DOD Designates DISA as the Cloud Service Broker for DOD                                                                 D...
DOD Designates DISA as the Cloud Service Broker for DOD                                DISA Enterprise DoD CSB           ...
Multi-Cloud Management for Choice, Control and Savings  Public IaaS                                                       ...
Multi-Cloud Management Cloud Service Broker Process CIO’s/CTO’s                    Cloud Architects                      S...
Multi-Cloud Management Cloud Service Broker Process                                      Solution Template Applied to  Clo...
Multi-Cloud Management - Example Best Fit Cloud Deployment                            Enterprise Production               ...
Multi-Cloud Management - The New IT Landscape & CSBs   DATACENTER                                PRIVATE CLOUD            ...
CSB Business Value - Enabling Choice, Control & Savings   CHOICE         Solution comparison and choice among public and p...
Empowering IT as the Cloud Service Broker                                                         CIO                     ...
Our Enterprise Cloud Solutions PortfolioOur SupportedPlatformsOur Approach                  Design                        ...
How to Get Started? Cloud Workshop & Strategy Session                                                                     ...
Join us for Here at The Evolution Bar & Cafe at 6:30 PM            Join us for cocktails and a follow-up question/answer m...
Thank You and Contact Me to Explore Cloud and CSB                  Chad M. Lawler, Ph.D.                  Director of Cons...
Proprietary - All Rights Reserved   © Copyright 2012 Hitachi Consulting   30
The executive view on cloud service brokers   leveraging cloud solutions in a cloud service broker model - cloud expo west...
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The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler

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The Executive View on Cloud Service Brokers - Leveraging Cloud Solutions in a Cloud Service Broker Model - Cloud Expo West 2012 Santa Clara, Dr. Chad M. Lawler

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The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler

  1. 1. www.hitachiconsulting.com CIO CLOUD SERVICE BROKER CENTRAL ITThe Executive Viewon Cloud Service BrokersLeveraging Cloud Solutions in a Cloud Service Broker ModelCloud Expo West 2012, Santa Clara, CA Chad M. Lawler, Ph.D.Track 4 - Hot Topics, Day 3 - Wednesday, November 7th, 5:05 - 5:55 pm Director of Consulting Services, Cloud Computinghttp://cloudexpo2012west.sys-con.com/event/session/1764 chad.lawler@hitachiconsulting.com www.hitachiconsulting.com/cloud Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  2. 2. Beyond the Hype - Cloud is Changing Business & IT Increasing Shadow IT Your Business Business and End Users Circumventing IT Cloud Ecosystem YOUR CENTRAL IT IaaS PaaS SaaS Services Providers Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 1
  3. 3. Cloud is Changing Business & IT - Service Use & Delivery IT Service Use is Changing User behavior is changing the way IT organizations purchase & use IT services Users take easiest, quickest, lowest-cost path to services that rapidly meet needs End users going around IT organizations directly to cloud providers - Increasing Shadow IT Cloud is Complicating IT Service Delivery Cloud increases competition between internal IT and external cloud providers and options IT being forced to compete with public cloud, function as a CSP, deliver comparable services Focus on Delivery Speed, switch from legacy lifecycles to cloud enablement and management Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  4. 4. Cloud Complexities - Barriers to Business ValueYour Business Cloud Complexities & Challenges - Optimized Enterprise Barriers to Business Value Cloud Environment Consumers Cloud Ecosystem Cloud Complexities & Challenges  Adoption  On-Boarding  Sourcing  SLAs  Procurement  Performance IaaS PaaS SaaS  Billing  Availability  Cost Controls  Scaling Services Providers  Multi Hybrid Cloud  Security  Integration  Management  Aggregation  Lock-In  Customization  Governance Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 3
  5. 5. Which Applications, Which Cloud, How to Transition…Which Applications?Best Business Value for CloudWhere do you need the most flexibility? Which Cloud?Which applications require scale?Where do you need to reduce costs?Where can you gain the most agility? Public Cloud How Do I Get There? Rapid provisioning, massive scaleIdeal Candidate Applications Greater elasticity, tightly controlled costs.Non-Legacy Application Also ideal for temporary environmentsCan be virtualized Content Migration Workloads moved quickly with minimalContent collaboration, & communication Private Cloud / Hosted Cloud business disruption with cloud servicesEmail & Web services and applications Appropriate for higher security needs Enables more control over infrastructure Performance OptimizationIdeal Workloads Enables higher degree of configuration Optimize cloud solution designs,On-Off Batch processing, Cyclical or platform selection, deployment,Unpredictable Hybrid Cloud procurement, provisioning, managementUncertain or inconsistent demand Best of both Public and Private though and governanceRequire rapid provisioning or scalability the potential scale could place a burden Security & Availability on the Private Cloud Select target cloud infrastructure based on application and data security and availability requirements Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 4
  6. 6. Cloud is Changing Business & IT - The New IT Landscape Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD Next Generation Datacenter Transition Hybrid - Public/Private/Virtual Private Regional Datacenter 1 Regional Datacenter 2Traditional Data Center Next Generation Datacenter Enterprise Datacenter Public Cloud Datacenter  On-site Private Cloud IaaS Utility On-site Traditional Infrastructure  On-Site + Off-site Utility  Off-site Utility  Dedicated On-Site Infrastructure Dedicated with Limited  Dedicated Infrastructure + Utility  Pay-as-You -Go Consumption  Internal Application Provisioning Virtualization  Internal + External Provisioning  External Application Provisioning Internal Application Provisioning IT OPERATIONS + MULTI CLOUD Legacy Coexistence with Cloud Migration and New Cloud Apps  Selective Outsourcing and Managed services Multiple Application Spread Across Environment Legacy & Cloud  Private, Public and Hybrid Cloud Utilization Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 5
  7. 7. Cloud is Changing Business & IT - The New IT Landscape Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix Mix of public-private cloud services from multiple, different cloud providers With the cloud comes increased complexities, disruptive for both business and IT Increased need for integration, aggregation, customization and automation Focus on Cloud Supply Chain and Service Management Businesses already negotiating multiple cloud service contracts with different providers Using multiple/different cloud services - more contracts, payments, providers to manage Businesses need different cloud services to work together for maximum efficiency and value Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  8. 8. How to Centrally Leverage & Manage Multiple Cloud Solutions? PUBLIC CLOUD Design? What capabilities, savings or services? PUBLIC CLOUD What is the business case, cost & ROI? How to develop a solution? Which applications to which Cloud?HYBRID CLOUD Implement ? How to integrate, source & procure? How to implement, migrate & transition?PRIVATE CLOUD Govern? DATACENTER How to secure, operate & manage? How to control resources & costs? Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 7
  9. 9. Multi-Cloud Management - The Need for Choice and Control IaaS - CSP2Multiple SaaS Providers More SaaS Providers Multi-Cloud Consumption & Management Need for Centralization, Standardization & Governance IaaS - CSP1 IaaS - CSP3 CIO CENTRAL IT Traditional On-Premise PRIVATE CLOUD PRIVATE CLOUD Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 8
  10. 10. Multi-Cloud Management - The Need for Choice and Control How can you deliver service How will you manage multiple choice while also controlling CSPs and solutions across and managing for cost savings? different platforms? Who manages this? Multi-Cloud Consumption & Management Need for Centralization, Standardization & Governance CIO Currently, you manage this… CENTRAL IT Traditional On-Premise PRIVATE CLOUD PRIVATE CLOUD Are you equipped to manage multiple private clouds? Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 9
  11. 11. Multi-Cloud The Need for Choice and Control Managing Cloud Complexities and Disruption Cloud represents a disruptive change for both business and IT But with this comes increased complexities and expanded management and integration scope Leveraging the cloud requires more than just technology migration A New Approach is Required For designing, building and operating solutions in the new hybrid multi-cloud service model A common methodology across multiple cloud providers and internal infrastructure Along with a centralized approach to unify provisioning, procurement, metering and control Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  12. 12. Defining a Cloud Service Broker - Definition & Roles PUBLIC CSP 1 CLOUD SERVICE BROKER CLOUD CONSUMERS PUBLIC CSP 2 PRIVATE CLOUD PRIVATE CLOUD Model for conducting cloud service governance and integration as a service Manages the use, performance and delivery of cloud services Service relationship intermediary between service consumer and provider Provides intermediation, aggregation, customization & arbitrage Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 11
  13. 13. Defining a Cloud Service Broker - Definition & Roles Cloud Service Broker - Definition Model for conducting cloud service governance and integration as a service Manages the use, performance and delivery of cloud services Functions as a service relationship intermediary between service consumer and provider Provides intermediation, aggregation, customization & arbitrage Cloud Service Broker - Business Value Makes it easier to consume and maintain cloud services from multiple providers Removes cloud complexity and burden of work customers consuming cloud Consolidates 3rd part technical and commercial interfaces for cloud consumers Provides a ‘one stop shop’ for procurement and management of cloud solutions Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  14. 14. CSB Primary Functional Roles Adding Value to Cloud (Gartner) INTEGRATE Service Integration - Making separate, independent services work together in an improved fashion, with substantial new value as a result of integration AGGREGATE Service Aggregation - Delivering two or more services to consumers in scale with no net-new services but value in combination (NIST, combines multiple services into one or more services) CUSTOMIZE Service Customization - Altering or improving a service with enhanced net-new functionality (NIST “Intermediation”, enhances a service, improves capability, provides value- added functionality) Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 13
  15. 15. CSB Primary Functional Roles - Addition Role (NIST) ARBITRAGE Service Arbitrage - Similar to aggregation but also enables service choice and flexibility to choose services ? from multiple providers, along with measurement, comparison and contrast capabilities to evaluate best fit Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 14
  16. 16. Future Cloud Direction - Increased Cloud Use & Move to Brokers Increased Cloud Consumption with Enterprise Capabilities  Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency  Need for automation, integration, aggregation, governance & management for hybrid cloud  Lack of cloud skills, resources more difficult to find/acquire, cloud talent gap grows Cloud Service Brokers - Increasing Maturity & Capability Rapidly evolving arena within the cloud ecosystem with an array of service capabilities Market shifting to cloud service brokers to solve cloud consumption and complexity issues Focused on meeting the need for multi-cloud management, centralization and governance Next generation cloud service management software is already offering brokering capabilities Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  17. 17. General Services Administration (GSA) Cloud Brokerage RFI  GSA Federal Acquisition Service (FAS) Cloud Brokerage Request for Information  July 17, 2012  Agency: General Services Administration  Office: Federal Acquisition Service (FAS)  Alternative Cloud Acquisition Models  GSA is seeking information about alternative models and/or solutions for future cloud acquisition vehicles and processes that further these goals.  GSA Cloud Service Broker  One emerging concept in cloud computing is that of a cloud broker or an entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers. Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 16
  18. 18. DOD Designates DISA as the Cloud Service Broker for DOD  Designation of the DISA as the DOD Enterprise Cloud Service Broker  June 26, 2012  Ease of Cloud Use with a Focus Point for Cloud Services  Leverage of an Array of Private Cloud & Commercial Cloud Services  “We are moving to an enterprise cloud environment that provides tangible benefits across the department…This strategy lays the groundwork... for achieving cloud adoption within the department. ”  Teri Takai, Defense Department CIO Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 17
  19. 19. DOD Designates DISA as the Cloud Service Broker for DOD  DISA Enterprise DoD CSB  Manage the use, performance & delivery of cloud services  Negotiate relationships between cloud providers & DOD  Enable Cloud Services & Decrease Costs  Enable the DoD to best leverage cloud services  Make it easier, safer, and more productive to navigate, integrate, consume, extend and maintain cloud services  Consolidate Cloud Demand & Customize Services  Organizational focus point to consolidate cloud service demand  Negotiate for the best service usage rates across the DoD.  Enable DoD to tailor availability and delivery of cloud Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 18
  20. 20. Multi-Cloud Management for Choice, Control and Savings Public IaaS Mid Market IT Organization CLOUD SERVICE BROKER Enterprise IT Organization Integrate, Aggregates & Customizes Multi-Cloud Public IaaS Federal & State Government IT Private Cloud Organizations Centralization, Standardization & Governance  Central Self Service  Comparison  Management  Cloud Service Catalog  Procurement  Billing & Chargeback  Solution Design  Provisioning  Governance  Integration  Deployment  TCO Visibility & Cost Control Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 19
  21. 21. Multi-Cloud Management Cloud Service Broker Process CIO’s/CTO’s Cloud Architects Sys Admins Sys Admins CIO Cloud Architects IT Sourcing Mgrs App Deployment App Deployment IT Managers IT Managers IT Managers Cloud Architects Cloud Architects Design Source Implement Manage Govern Analyze, Model, Configure, Source, Provision, Deploy, Manage, Monitor, Control, Approve, Scenario Broker Migrate Review Govern • Automate Solution Analysis • Design Architecture • Provision Virtual Datacenters • Manage Cloud via Dashboards • Governance Enforcement • Model Cloud Solution • Configure Solutions • Deployment Services & Apps • Cost, Util, Performance, SLA • Alerting Approval Workflow • Show App Analysis • Broker (Source, Procure, Bill) • Migrate Data, Manage Process • Monitor Cloud Environment • Cost & Resource Policies Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 20
  22. 22. Multi-Cloud Management Cloud Service Broker Process Solution Template Applied to Cloud Solutions Design Multiple Cloud Infrastructures Match to Best-Fit Cloud Based on Compare & Contrast Scenarios Like-for-Like Comparison, SLAs, and Total Cost of Solution Unified Procurement Process with Source & Procurement Solution BOM Compiled & Ordered Automated Solution Launch with Automate Cloud Implementation API-Based Deployment Structured Process for Application Application & Data Deployment Deployment and Data Transition Central Management Console and Management Configuration Monitoring with Tools Integration Capabilities Governance & Cost Controls Central Request & Approvals with Ongoing TCO Controls Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 21
  23. 23. Multi-Cloud Management - Example Best Fit Cloud Deployment Enterprise Production EC2 West EC2 East Secure Network Overlay SSL HTTPS VPN Low Cost Dev & Test Low Cost DR Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 22
  24. 24. Multi-Cloud Management - The New IT Landscape & CSBs DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD Next Generation Datacenter Transition Hybrid - Public/Private/Virtual Private Regional Datacenter 1 Regional Datacenter 2Traditional Data Center Next Generation Datacenter Enterprise Datacenter Public Cloud Datacenter  On-site Private Cloud IaaS Utility On-site Traditional Infrastructure  On-Site + Off-site Utility  Off-site Utility  Dedicated On-Site Infrastructure Dedicated with Limited  Dedicated Infrastructure + Utility  Pay-as-You -Go Consumption  Internal Application Provisioning Virtualization  Internal + External Provisioning  External Application Provisioning Internal Application Provisioning IT OPERATIONS + MULTI CLOUD Legacy Coexistence with Cloud Migration and New Cloud Apps  Selective Outsourcing and Managed services Multiple Application Spread Across Environment Legacy & Cloud  Private, Public and Hybrid Cloud Utilization CLOUD SERVICE BROKERS  Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 23
  25. 25. CSB Business Value - Enabling Choice, Control & Savings CHOICE Solution comparison and choice among public and private cloud providers with integrated cloud service delivery and procurement deployment automation from multiple providers CONTROL Central cloud solution design, automated provisioning and integrated governance through a single pane of glass‘, a one-stop-shop & marketplace for cloud sourcing SAVINGS Cloud solution TCO comparison and optimization among $ multiple cloud infrastructures to deliver on the lowest-cost cloud solution. Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 24
  26. 26. Empowering IT as the Cloud Service Broker CIO CLOUD SERVICE BROKER CENTRAL IT  IT must evolve to function similar to cloud providers and manage hybrid multi-cloud  IT focus shifts from managing IT to services, clouds, outsourcers & relationships  A single point of transparency, accountability, sourcing and governance control is required  CIOs are positioned to become Cloud Service Brokers for their organizations Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 25
  27. 27. Our Enterprise Cloud Solutions PortfolioOur SupportedPlatformsOur Approach Design Implement Govern Cloud Cloud Cloud Sourcing, Cloud CloudOur Cloud Portfolio Application Application Management Workshop ApplicationConsulting Assessment & Development Deployment & Governance Inform & Explore StarterPackages Roadmap Design Cloud Architect, Pilot & Automate Rapid POC Assess & Plan Applications Migrate ControlOur Cloud Cloud Strategic Advisory Cloud Application Cloud Transition Cloud BrokerageConsulting Services Development Services Services Solution ServicesServices Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  28. 28. How to Get Started? Cloud Workshop & Strategy Session Select cloud Should we leverage where most cloud and CSB appropriate and solutions? align CSB strategy and fit. How & where? What decisions do we make?What do we need to know to decide?Cloud Strategy Session Helps Answer… 1 What business issues are you trying to solve? 2 Where could cloud and CSB help? 3 What are the first steps? Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting
  29. 29. Join us for Here at The Evolution Bar & Cafe at 6:30 PM Join us for cocktails and a follow-up question/answer mixer @ the Evolution Bar & Cafe at Nov. 7 @ 6:30 PM Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 28
  30. 30. Thank You and Contact Me to Explore Cloud and CSB Chad M. Lawler, Ph.D. Director of Consulting Services Cloud Computing 14643 Dallas Parkway, Suite 800, Dallas, Texas 75254 Office: 469.221.2894 Email: chad.lawler@hitachiconsulting.com www.hitachiconsulting.com/cloud/ www.linkedin.com/in/chadmlawler www.twitter.com/chad_lawler www.cardcloud.com/chadlawler Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 29
  31. 31. Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 30

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