Using Text Messaging to Enhance Library Services<br />Presented by: <br />Diana Silveira & Chad Mairn <br />Novare Library...
http://www.slideshare.net/chadmairn<br />http://www.delicious.com/dee987/SMS<br />
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
Objectives<br /><ul><li>What is SMS?
SMS Facts
Reference Questions
Push Circulation Notices
Send Catalog Records
Promote Library Programming & Services
Future of SMS
Promotion
Questions/Discussion</li></li></ul><li>The Basics<br />Terms to know:<br /><ul><li>Texting/SMS
Shortcode
Blast
Incoming/outgoing 
Smart phone
Clever phone
Google Texting Lingo
SMS means Short Message Service (i.e., text messaging)
160 character limit</li></li></ul><li>Uploaded to Flickr on November 8, 2007 by Travelin' Librarian<br />
Uploaded to Flickr on November 29, 2006 by Michael Casey<br />
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Using Text Messaging To Enhance Library Services

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Presented by Diana Silveira and Chad Mairn for NEFLIN, 5/25/2011.

According to the Pew Research Center, 72% of adult cell phone owners use text messaging. On average, teens send and receive five times more texts per day than adults; however, both of these demographics are sending questions, receiving notifications, and communicating with their friends, family, and social networks. As users grow more comfortable with this messaging environment, libraries have a unique opportunity to communicate directly with these users via their mobile devices. Join Chad Mairn and Diana Silveira from Novare Library Services to learn how to enhance your library services with text messaging. In this informal “tech talk”, they will discuss how your library can answer reference questions; push circulation notifications; promote library programming, new resources, and service information to their users, and more.

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTE0ODQxNTIwNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Using Text Messaging To Enhance Library Services

    1. 1. Using Text Messaging to Enhance Library Services<br />Presented by: <br />Diana Silveira & Chad Mairn <br />Novare Library Services<br />
    2. 2. http://www.slideshare.net/chadmairn<br />http://www.delicious.com/dee987/SMS<br />
    3. 3. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    4. 4. Objectives<br /><ul><li>What is SMS?
    5. 5. SMS Facts
    6. 6. Reference Questions
    7. 7. Push Circulation Notices
    8. 8. Send Catalog Records
    9. 9. Promote Library Programming & Services
    10. 10. Future of SMS
    11. 11. Promotion
    12. 12. Questions/Discussion</li></li></ul><li>The Basics<br />Terms to know:<br /><ul><li>Texting/SMS
    13. 13. Shortcode
    14. 14. Blast
    15. 15. Incoming/outgoing 
    16. 16. Smart phone
    17. 17. Clever phone
    18. 18. Google Texting Lingo
    19. 19. SMS means Short Message Service (i.e., text messaging)
    20. 20. 160 character limit</li></li></ul><li>Uploaded to Flickr on November 8, 2007 by Travelin' Librarian<br />
    21. 21. Uploaded to Flickr on November 29, 2006 by Michael Casey<br />
    22. 22.
    23. 23. The Facts<br /><ul><li>72% of U.S. adult cellphone users send and receive text messages  (68.1 percent of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011))
    24. 24. The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
    25. 25. Teen females, who send and receive an average of 4,050 texts per month.</li></li></ul><li>Reference Questions<br /><ul><li>Ask a Librarian's SMS 
    26. 26. Twilio
    27. 27. Google Voice</li></li></ul><li>Create a simple (and free) SMS Reference Service<br />Get a free Google Voice number.<br />Promote the number. <br />Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.<br />Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.<br />
    28. 28. Circulation Notices<br />Existing software that can help a library send hold, overdue, and other circulation-based notifications to users. <br />Some examples:<br />Mosio<br />Shoutbomb<br />Twilio<br />ILS Vendors with functionality: Koha, Innovative, and Polaris. <br />
    29. 29. Send Catalog Records<br />
    30. 30. Other Ideas for SMS in your library<br />Blast Announcements! <br />  SMS Programming Ideas<br /> Trivia Night<br /> Polls<br /> Registration for Programs<br /> Feedback from users<br /> Contests<br />
    31. 31. Promoting SMS<br /><ul><li>QR (Quick Response) Codes
    32. 32. Email
    33. 33. Website</li></li></ul><li>Pros and Cons of SMS for your library<br />Pros:<br /><ul><li>Low Cost
    34. 34. Easy to Implement
    35. 35. Immediately available 
    36. 36. Flexible
    37. 37. Connects directly with users
    38. 38. Statistics
    39. 39. Platform ubiquitous </li></ul>Cons:<br /><ul><li>Leaves out non-SMS users
    40. 40. Standard texting rates may apply </li></li></ul><li>Future of SMS<br /><ul><li>Payments
    41. 41. Geo-fencing marketing
    42. 42. Voice (TTS, STT)
    43. 43. App to Person Messaging
    44. 44. Person to App Messaging
    45. 45. Group Messaging (Beluga, GroupMe)
    46. 46. Directions/Maps
    47. 47. SPAM/Malicious apps!   </li></li></ul><li>Questions/Discussion<br />What are your plans for SMS?<br />
    48. 48. Contact Information<br />
    49. 49. Contact Information<br />
    50. 50. http://www.slideshare.net/chadmairn<br />http://www.delicious.com/dee987/SMS<br />

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