Building a Text Messaging Reference Service on a Budget<br />
http://www.slideshare.net/chadmairn<br />
Source: http://goo.gl/VXApQ<br />
<ul><li>72% of U.S. adult cell phone users send and receive text messages.
68.1 % of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011).
The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
Teen females send and receive an average of 4,050 texts per month!</li></ul>Image source: http://goo.gl/sDtO<br />
Quick Poll<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
Ask-a-Librarian Advisory Process<br />Formed Ad-Hoc Taskforce to explore text messaging.<br />Researched available platfor...
Texting Widget Keeps Messages Short!<br />
Florida’s Text Messaging Reference Service – Live October 25th 2011<br />
Promotional Ideas<br />
Process<br />
Primary code from V.1 release<br /> $message_body = $_REQUEST['Body'];<br />                $callfrom = $_REQUEST['From'];...
V.2 Threading:  Helps Librarians Keep Track of Messages<br />
Keyword examples<br />case "mdp":<br />$subject = 'Miami Dade Public Library ^'. $ToNumber ;<br />                        ...
Threading Example<br />if ($row['flag'] == "in") {$flag = "<font color='green'> Customer: </font>";  }else{$flag = "<font ...
3,850 Transactions from October 25th 2010 to June 2011.<br />
Pros and Cons of SMS for your library<br />Pros:<br /><ul><li>Low Cost
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Building a Text Messaging Reference Service On a Budget

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Text messaging (SMS) has established itself as a main communication tool for teens and adults. These users want their questions answered from anywhere and at anytime. As library users grow more comfortable with text messaging, libraries have a unique opportunity to communicate directly with their users via mobile devices. Join Chad Mairn, Diana Silveira, and Mark Opyd from Novare Library Services to learn how to implement, using Twilio, a low-cost text reference service similar to Florida’s Ask a Librarian service that can work in any library setting as well as other inexpensive and innovative ideas to augment your library’s resources and services with SMS. This was presented July 28, 2011 at the Handheld Librarian Online Conference.

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTE0ODQxNTIwNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Building a Text Messaging Reference Service On a Budget

    1. 1. Building a Text Messaging Reference Service on a Budget<br />
    2. 2. http://www.slideshare.net/chadmairn<br />
    3. 3. Source: http://goo.gl/VXApQ<br />
    4. 4. <ul><li>72% of U.S. adult cell phone users send and receive text messages.
    5. 5. 68.1 % of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011).
    6. 6. The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
    7. 7. Teen females send and receive an average of 4,050 texts per month!</li></ul>Image source: http://goo.gl/sDtO<br />
    8. 8. Quick Poll<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    9. 9. Ask-a-Librarian Advisory Process<br />Formed Ad-Hoc Taskforce to explore text messaging.<br />Researched available platforms.<br />Met to review top choices and alternative options.<br />Chose open API route with Twilio.<br />Developed custom text messaging system.<br />Launched v. 1 in October 2010.<br />Launched v. 2 in May 2011 to include threading. <br />
    10. 10. Texting Widget Keeps Messages Short!<br />
    11. 11. Florida’s Text Messaging Reference Service – Live October 25th 2011<br />
    12. 12. Promotional Ideas<br />
    13. 13. Process<br />
    14. 14. Primary code from V.1 release<br /> $message_body = $_REQUEST['Body'];<br />                $callfrom = $_REQUEST['From'];<br />                $incomingTBLCnum = $_REQUEST['To'];<br />               <br />                $subject = $callfrom. " " .$incomingTBLCnum ;<br />               <br />                          //////////////////////<br />                                // Keywords section    //<br />                                ////////////////////////<br />                               <br />                                $ToNumber = $subject;<br />                                $subject = ' ^'.$ToNumber;<br />                               <br />                                $keywordCheck = $message_body;<br />                                $keyword = substr($keywordCheck,0,3);<br />                                $keyword = strtolower($keyword);<br /> <br />                                switch($keyword){<br />                               <br />                                                case "aal":<br />                                                                $body1 ='Live help from a librarian via text Sun-Thu, 10am - midnight EST Fri&Sat,10am-5pm EST';<br />                                                $numberTo = $callfrom;<br />Setup Auto-replies!<br />
    15. 15. V.2 Threading: Helps Librarians Keep Track of Messages<br />
    16. 16. Keyword examples<br />case "mdp":<br />$subject = 'Miami Dade Public Library ^'. $ToNumber ;<br />                                                                break;<br />                                               <br />case "mpl":$subject = 'Maitland Public Library ^'. $ToNumber ;<br />                                                                break;<br />                                                               <br />case "ncf":$subject = 'New College of Florida ^'. $ToNumber ;<br />                                                                break;<br />                                                               <br />                                                                              <br />                                               <br />
    17. 17. Threading Example<br />if ($row['flag'] == "in") {$flag = "<font color='green'> Customer: </font>";  }else{$flag = "<font color='red'> Librarian: /font>";   }                                                               //echo "<font color='$c'> ".$flag.": <font color='$c'>" .$row['msg']."</br>"; $new_messages[$nmc] = $flag. $row['msg'];//$c="black";<br /> $nmc++;}                         include('Mail.php'); include('Mail/mime.php');                                                                               <br />                 $myNew = implode('<br />',$new_messages);<br />                 $text = 'Please click on the HTML button to view this message';<br />                $html = '<html><body>'.$myNew.‘</body></html>';<br />
    18. 18. 3,850 Transactions from October 25th 2010 to June 2011.<br />
    19. 19. Pros and Cons of SMS for your library<br />Pros:<br /><ul><li>Low Cost
    20. 20. Easy to Implement
    21. 21. Immediately available 
    22. 22. Flexible
    23. 23. Connects directly with users
    24. 24. Statistics
    25. 25. Platform ubiquitous </li></ul>Cons:<br /><ul><li>Leaves out non-SMS users
    26. 26. Standard texting rates may apply </li></li></ul><li>Questions/Discussion<br />What are your plans for SMS?<br />
    27. 27.
    28. 28. http://www.slideshare.net/chadmairn<br />

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