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SHREE TRIKUTAA SQUARE
MEALS (P) LIMITED

COMPANY OVERVIEW
www.chadaro.com

Company Vision
To be a leading company in the district for
offering home cooked, quality, food for
corpor...
www.chadaro.com

Company Mission
 Strive

continually to offer truly and traditional Indian

Vegetarian home-made food
 ...
www.chadaro.com

Brief Profile
Shree Trikutaa Square Meals (P) Limited was formed
with a dream of offering home cooked qua...
www.chadaro.com

Why - CHADARO
Vegetarian and Jain – Vegetarian food
 Nutritious Meals with 26 days different Rice, Veget...
www.chadaro.com

Why Tiffin Services ?
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Hectic Lifestyle of people living in Mumbai
Lack of Hygienic, Home...
www.chadaro.com

Current Market Situation Analysis
 Increasing

Need for Tiffin Services since most have
come down from t...
www.chadaro.com

Current Market Situation
 More

than 2,00,000 lunch boxes get
moved every day by Dabbawalla‟s.
 Fragmen...
www.chadaro.com

Our Competitor's
 Spice

Box
 Soul Care
 Green Veggies
 Tiffin Service
 Tiffin Mantra
 Calorie Care...
www.chadaro.com

Current Market Scenario
Competitors

Chadaro
Taza Tazaa
www.chadaro.com

Meals Offered
Break
Lunch

fast

Dinner

Customer
www.chadaro.com

BREAKFAST

…!!!
www.chadaro.com

Breakfast Offerings


Delivered by 8:00AM to your
Home / Office



Nutritious breakfast to start your
d...
www.chadaro.com

Breakfast Menu
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Alu Wada
Cutlets
Bread Roll
Pyaj Kachori
Dahi Kachori
Channa D...
www.chadaro.com

LUNCH
LUNCH

…!!!
www.chadaro.com

Chadaro Basic Thali
Basic Thali
1 Vegetable + 5
Chapattis or Dal Rice or
Pulav Raita or Puri Bhaji.
One t...
www.chadaro.com

Chadaro Delux Thali
Chadaro Delux Thali
2 different Vegetables + 1
Dal + 1 Rice + 4 Chapattis or
3 Parath...
www.chadaro.com

Chadaro Executive Thali
Executive Thali
1 Vegetable + 1 Dal + 1
Rice + 3 Chapattis + Veg
salad + Pickle.
...
www.chadaro.com

Chadaro Regular Thali
Regular Thali
1 Vegetable + 1 Dal + 1
Rice + 4 Chapattis + Veg
salad + Pickle.
One ...
www.chadaro.com

Chadaro Premium Thali
Premium Thali
3 Vegetables + 1 Dal + 1
Rice + 1 Sweet + 3
Paratha‟s or 4 Chapattis ...
www.chadaro.com

Chadaro Mumbaikar Special
Tiffin for Mumbai Region
1 Vegetable + 1 Dal + 1
Rice + 4 Chapattis + Veg
salad...
www.chadaro.com

How to Order?
 Log

on to http://www.chadaro.com and
place order or book membership
 Else call on 74988...
www.chadaro.com

Our Coverage

Mumbai Western Region
www.chadaro.com

Value Added Services
 Corporate

Lunches
 Catering Services
 Corporate Catering
 ‡ Birthday Specials
...
Just Dial
Facebook

Online
Marketing

Social
Media
YouTube

Mass
Emailing
Directories

Online
Listing
Food listing
Leaflet...
www.chadaro.com

Marketing
&
Sales
Objective

LUNCH
www.chadaro.com

Sales Objective
 350

tiffins per meal (150 at present)

 Membership
 Bulk

150 (35 at present)

order...
www.chadaro.com

Marketing Objective - Offline
 Tie

– ups with private bus operators for
office transport of employees t...
www.chadaro.com

Marketing Objective - Online
Social Media


Facebook Likes – 500



Twitter followers – 400



Google ...
www.chadaro.com

Keywords
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Tiffin Service in Mira road
Tiffin Service
Veg Tiffin's
Tiffin i...
www.chadaro.com

Company Links
Website: http://www.chadaro.com
 Facebook:
https://www.facebook.com/ChadaroTazaTazaa
 Fli...
www.chadaro.com

Leaflet‟s
Used for
Promotion

LUNCH
www.chadaro.com

Contact Us
Add:

Neminath Industrial Estate No. 3,
Gala No. 3 & 4, Navghar,
Vasai Road (East), Thane- 401...
www.chadaro.com

Regd. Add:
Neminath Industrial Estate No.1, Gala
No. 10 & 15, Navghar, Vasai Road
(East), Thane- 401 210,...
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited
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Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited

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Marketing profile presentation of Shree Trikutaa Square Meals (P) Limited, a formed with a view to cook and supply true authentic Indian vegeterain traditional food for all classes of society. Here attached is the complete overview.

Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Square Meals (P) Limited

  1. 1. SHREE TRIKUTAA SQUARE MEALS (P) LIMITED COMPANY OVERVIEW
  2. 2. www.chadaro.com Company Vision To be a leading company in the district for offering home cooked, quality, food for corporate, working professionals, bachelors and students in Mumbai.
  3. 3. www.chadaro.com Company Mission  Strive continually to offer truly and traditional Indian Vegetarian home-made food  To serve and maintain Environmental sustainability, Animal Rights and Health  We believe we are on this earth to co-exist, and that is why we decided become a vegetarian.
  4. 4. www.chadaro.com Brief Profile Shree Trikutaa Square Meals (P) Limited was formed with a dream of offering home cooked quality food for busy professionals and outstation students in Mumbai and Thane. The company offers Vegetarian and Jain Veg food only in disposable PP sealed plates, under its brand “Chadaro Taza Tazaa” a venture for all the true food lovers.
  5. 5. www.chadaro.com Why - CHADARO Vegetarian and Jain – Vegetarian food  Nutritious Meals with 26 days different Rice, Vegetables and Dal  Meal plans starting as low as Rs. 45  „Ghar Ka Khana‟ experience.  High Level of Hygiene and Kitchen Facility made using Stainless Steel Equipments  Hygienic Food  No Preservatives, food Cooked In Sunflower Oil And RO treated water  ‡ Freshly Sourced Ingredients  ‡ Our Own Unique Specially Ground Spice Mix 
  6. 6. www.chadaro.com Why Tiffin Services ?         Hectic Lifestyle of people living in Mumbai Lack of Hygienic, Home Style Cooked food Distant Job locations Working Mothers Distant Education (Hostelites) Health and Hygiene Conscious Need for Proper Nutrition No proper availability of Pure Vegetarian and Jain – Vegetarian food
  7. 7. www.chadaro.com Current Market Situation Analysis  Increasing Need for Tiffin Services since most have come down from their native village to work in Mumbai  Lack of Complete Satisfaction by Competitors  Competitors Disadvantages:     Low Supply Radius Lack of Hygiene Lack of Awareness among Consumers about good food Service Quality
  8. 8. www.chadaro.com Current Market Situation  More than 2,00,000 lunch boxes get moved every day by Dabbawalla‟s.  Fragmented Market  Scattered Players  Largely Unorganized Segment  Through new players are entering this segment through offering meals online and on mail express trains.
  9. 9. www.chadaro.com Our Competitor's  Spice Box  Soul Care  Green Veggies  Tiffin Service  Tiffin Mantra  Calorie Care  Rajdhani  Yummy Tiffins  Magic – O – Meal  Foodizm  Mom Made Khana  Dr Kitchen  Kamath‟s Kitchen  Bowls To You  Veg Sutra  Delivery Chef  Homely Meal  Zaika Tiffin Service
  10. 10. www.chadaro.com Current Market Scenario Competitors Chadaro Taza Tazaa
  11. 11. www.chadaro.com Meals Offered Break Lunch fast Dinner Customer
  12. 12. www.chadaro.com BREAKFAST …!!!
  13. 13. www.chadaro.com Breakfast Offerings  Delivered by 8:00AM to your Home / Office  Nutritious breakfast to start your day  Menu include North Indian, Gujarati and South Indian recipes  30 day breakfast is Rs. 656  Same can be offered for evening snacks Rava Idli with Coconut chutney
  14. 14. www.chadaro.com Breakfast Menu              Alu Wada Cutlets Bread Roll Pyaj Kachori Dahi Kachori Channa Dal Wada Sprouted Salad Samosa Fruit Chat Sprouted Chat Corn Chat Idli- Sambhar - Chutney Pasta              Spinach Paratha Mix Veg Paratha Methi Paratha Rawa Idli Fried Idli- Chutney Set Dosa Medu Wada Uttappam Kanda Poha Mutter Poha Upma Fruit Salad Frankie
  15. 15. www.chadaro.com LUNCH LUNCH …!!!
  16. 16. www.chadaro.com Chadaro Basic Thali Basic Thali 1 Vegetable + 5 Chapattis or Dal Rice or Pulav Raita or Puri Bhaji. One time cost is Rs. 45 30 Day Package Costs Rs. 1,233 Basic Thali Visual
  17. 17. www.chadaro.com Chadaro Delux Thali Chadaro Delux Thali 2 different Vegetables + 1 Dal + 1 Rice + 4 Chapattis or 3 Parathas + 1 Veg Salad + 1 Pickle One time cost Rs. 100 30 days Delux Thali Costs Rs. 2,850 Delux Thali
  18. 18. www.chadaro.com Chadaro Executive Thali Executive Thali 1 Vegetable + 1 Dal + 1 Rice + 3 Chapattis + Veg salad + Pickle. One time cost Rs. 65 30 days Executive Thali Costs Rs. 1,853 Executive Thali
  19. 19. www.chadaro.com Chadaro Regular Thali Regular Thali 1 Vegetable + 1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle. One time Thali Rs. 80 30 days Regular Thali Costs Rs. 2,280 Regular Thali
  20. 20. www.chadaro.com Chadaro Premium Thali Premium Thali 3 Vegetables + 1 Dal + 1 Rice + 1 Sweet + 3 Paratha‟s or 4 Chapattis + Veg Salad + Farsan + Veg salad + Pickle One time cost of thali is Rs. 145 30 days Premium Thali Costs Rs. 4,133 Premium Thali
  21. 21. www.chadaro.com Chadaro Mumbaikar Special Tiffin for Mumbai Region 1 Vegetable + 1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle. One time tiffin is Rs. 86 Additional Rs. 600 to be paid to Dabbawalla for delivery on western line. In case of deliver to Vikhroli and Chember cost will be Rs. 900 per month 30 day package Costs Rs. 2,451 Mumbai Regular
  22. 22. www.chadaro.com How to Order?  Log on to http://www.chadaro.com and place order or book membership  Else call on 74988 74988  Else send email on info@chadaro.com
  23. 23. www.chadaro.com Our Coverage Mumbai Western Region
  24. 24. www.chadaro.com Value Added Services  Corporate Lunches  Catering Services  Corporate Catering  ‡ Birthday Specials  ‡ Anniversary Specials  Get – To – Gathers  Thali on Long Distance Trains
  25. 25. Just Dial Facebook Online Marketing Social Media YouTube Mass Emailing Directories Online Listing Food listing Leaflet Inserts Offline Marketing Corporate Marketing Trial Package 1 day to 10 days sample Referral Marketing Asking customers Door – to – door calling Marketing Strategy Membership packages Personal Visit Tie – ups with HR TG email to purchase M A R K E T I N G STRATEGY
  26. 26. www.chadaro.com Marketing & Sales Objective LUNCH
  27. 27. www.chadaro.com Sales Objective  350 tiffins per meal (150 at present)  Membership  Bulk 150 (35 at present) orders per month 5 (1 at present)  Increase Jain tiffins 50 ( 5 at present)
  28. 28. www.chadaro.com Marketing Objective - Offline  Tie – ups with private bus operators for office transport of employees to display banners  Tie – ups with company offering meal on wheels  Tie – up with Western railway to offer tiffin‟s at western line stations
  29. 29. www.chadaro.com Marketing Objective - Online Social Media  Facebook Likes – 500  Twitter followers – 400  Google + - 200  Blogger followers – 200 Online Listings  Listings on search – 400  Images on google – 600  Articles floated on search – 150
  30. 30. www.chadaro.com Keywords               Tiffin Service in Mira road Tiffin Service Veg Tiffin's Tiffin in Mumbai Jain Veg Tiffin Tiffin Delivery Catering for Events Catering for Conferences India Tiffin‟s Order a Tiffin Tiffin Service in Mumbai Mumbai Tiffin Service Tiffin Services Mumbai Healthy Tiffin Mumbai               Jain Veg Tiffin in Mira Road Jain Veg Tiffin Breakfast Tiffins School Tiffins Dabbawalla Tiffins Chadaro Tiffins Chadaro in Vasai Chadaro in Mumbai Mumbai Tiffins Thali Service in Mumbai Corporate Catering Dabba Service Lunch Boxes Delivery Mumbai Tiffin Services
  31. 31. www.chadaro.com Company Links Website: http://www.chadaro.com  Facebook: https://www.facebook.com/ChadaroTazaTazaa  Flickr: http://www.flickr.com/photos/chadaro/  Twitter: https://twitter.com/ChadaroFoods  Youtube: http://www.youtube.com/user/Chadarofoods  Pinterest: http://www.pinterest.com/chadaro  Blogger: http://chadaro.blogspot.in/  Slideshare: http://www.slideshare.net/chadaro 
  32. 32. www.chadaro.com Leaflet‟s Used for Promotion LUNCH
  33. 33. www.chadaro.com Contact Us Add: Neminath Industrial Estate No. 3, Gala No. 3 & 4, Navghar, Vasai Road (East), Thane- 401 210, Maharashtra. phone: 0250 – 2390140 Mob: 7498874988 Email: info@chadaro.com
  34. 34. www.chadaro.com Regd. Add: Neminath Industrial Estate No.1, Gala No. 10 & 15, Navghar, Vasai Road (East), Thane- 401 210, Maharashtra, INDIA. Phone: 0250 – 2390088 Corp. Off. / Kitchen: Neminath Industrial Estate No. 3, Gala No. 3 & 4, Navghar, Vasai Road (East), Thane- 401 210, Maharashtra. Phone: 0250 – 2390140 Mob: 7498874988 Email: info@chadaro.com Website: www.chadaro.com SHREE TRIKUTAA SQUARE MEAL (P) LIMITED

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