blah blah Cloud

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Presentation at Varrow Madness on March 17th 2011

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  • A quick slide to introduce the speaker – not required, but a good way to build some rapport with the audience.
  • For CIOs and IT leaders, the breadth of choices in the Cloud Computing space is growing rapidly. These options give businesses choice in how to acquire, build and consume IT services. Cisco is playing a major role in the Cloud Computing evolution by participating in Private Cloud, Hosted Cloud and Cisco Cloud services, all interconnected by an intelligent network that delivers performance, security and availability for the most mission-critical applications.
  • The evolution to Cloud Computing (of all forms) is being driven by customer and consumer behaviors. This is forcing iT to rethink how they deliver services to users internally and externally.
  • Customers follow a predictable path on the journey to private cloud. There are three general phases that apply to most journeys, identified here as IT production, Business production and IT-as-a-service. Customers typically start the journey by virtualizing test & development workloads to realize cost savings. As customers better understand the benefits and potential of virtualized infrastructure, they tackle their primary IT workloads. When implemented in standard structured fashion, virtualization not only saves money, it improves service levels for all workloads. As customers approach fully virtualized data centers, they can realize significant cost and agility benefits and transition to IT-as-a-service; a fluid elastic infrastructure that is cost efficient, easy to manage, and transforms IT from a perceived cost center to an enabler of the customer’s business.We tend to break down the Journey to a Private Cloud into three stages. The first stage is focused on Consolidation and cost-savings. It typically addresses inefficiencies in IT resources, Dev/Test and older systems. The next stage focuses on business applications and production environments, with improved business agility being the highlighted goal. The third stage brings greater levels of automation to the entire system, allowing IT to truly offer IT-as-a-Service to internal and external customers. This final stage is often targeted as moving IT resources from “maintenance” tasks to driving greater levels of innovation for the business from IT.It’s important to note that these stages aren’t always linear. Some customers are already on the journey, while others are addressing elements of this in parallel.
  • As businesses proceed down the journey, we are frequently seeing several transition points. In the consolidation phase they are focused on having a unified, consistent foundations to build new services. This involved unifying their network fabric (LAN/SAN), creating a unified fabric. As businesses move from stage 1 to stage 2, focused on Business production, they often hit a ceiling at around 25-30% virtualized where they need to rethink their organizational models and IT processes. Virtualization blurs the line between IT organizations (Storage, Compute, Networking, Applications). It’s usually at this stage that customers stop thinking about virtualizing their environment and start thinking about building a “private cloud”, with process and skill-sets that better align with cloud models. Cisco UCS is an excellent way to help unify IT operations because of the way that it integrates Compute, Network and Storage into a unified system. As IT organizations transition to cloud models, they often roll-out self-service portals and service templates that make it easier and more consistent for users to access IT services. This automation frees them up to work on other projects which can drive new value for the business.
  • 8 Node Cluster186 Devices removed -> servers, cards, cables24 RU Saved50% power reductionPort Reductions128 1GB -> 6 10 GB 16 2GB SAN > 4 4GB
  • Cisco’s strategy is very straight forward and draws upon our depth of experience in the internet and networking. In cloud computing we focus on three types of customersProvide the essential building blocks, architectures, and integrated systems for CUSTOMERS BUILDING CLOUDS(these are our core switching and routing products, our network services, and unified computing systems which radically simplifies the building the cloud-based infrastructure)Work with best-of-breed partners, to provide fully-tested, complete SOLUTIONS FOR CUSTOMERS DEPLOYING CLOUD SERVICESFor these customers we’ve worked closely with EMC, Vmware, BMC, NetApp, Redhat and others to deliver complete solutions which can dramatically shorten the time for a service provider or enterprise simply start to deploy cloud servicesAccelerate adoption of cloud computing for CONSUMERS AND BUSINESS USERS to collaborate and securely access cloud servicesWe strong believe there is a shift happening whereby users want to access services through a variety of different devices not just their desktops. - telepresence, tablets, virtual desktops, all using the networkWe believe these pillars work together provides a way for Cisco to best serve it’s customers in their journey to the cloud. While everyone talks about how easy it is to use cloud computing, little is said about how non-trivial it is to build clouds. Cisco’s approach directly addresses this issue by providing higher-level building blocks for cloud providers, either public or private.
  • Cisco’s Enterprise Private Cloud portfolio is built on a modular architecture which allows customers to migrate to cloud models at a pace that fits their business needsIntegrated Computing Stacks: Vblock, FlexPodBusiness Application Solutions: Tier-1 Application, VDI, VXIUnified Data Center Networking: Unified Fabric, Unified Network Services, Unified Computing
  • Cisco sees cloud adoption as a journeyThe journey starts with increasingly capable pubic cloud services and private cloud platforms for the enterpriseFrom there, new APIs and protocols, virtual private clouds services, hybrid cloud capabilities and open standards for cloud will appear and evolve over timeThe eventual goal, from Cisco’s perspective, is an open, public cloud networking infrastructure, which we call the Inter-Cloud
  • blah blah Cloud

    1. 1. 2011<br />blah blah CLOUD<br />Clint Greenwood<br />
    2. 2. About Me<br />Joined Cisco CMO November ‘10<br /><ul><li>Unified Computing System
    3. 3. Data Center Solutions</li></ul>Virtualization Engineer @ GE<br /><ul><li>Developed Private Cloud Vision
    4. 4. Lead Multiple Technical Evaluations
    5. 5. Evangelized Benefits of Virtualization</li></ul>13 Years of Technology Experience<br /><ul><li>7 Years as a Software Engineer</li></ul>@cloudclint<br />cgreenwood@cisco.com<br />
    6. 6. Agenda<br />Why Private Clouds?<br />Managing the Journey to Private Clouds<br />The Cisco Private Cloud Foundation<br />Real World Use Case<br />
    7. 7. What Is Private Cloud?<br />What Is Cloud?<br />IT resources and services that are abstractedfrom the underlying infrastructure and provided on-demandand at scalein a multi-tenantenvironment <br />In Your Data Center<br />
    8. 8. Today’s IT – Many Cloud Options<br />Private Cloud<br />(Data Center) <br />Public Cloud<br />Services<br />Hosted / SP<br />Cloud Services<br />Cisco Cloud Services<br />The Network Makes Cloud Computing Possible<br />
    9. 9. Customer-Centric Drivers for Adoption<br />Why Customers are making the Journey to the Cloud<br />Reduce overall IT costs through greater efficiency of assets<br />1<br />2<br />3<br />4<br />5<br />Simplify IT operations through consolidation, unification and automation of IT infrastructure <br />Improved pace and consistency of Business Application roll-outs<br />Better aligning IT resources to business needs for flexibility and innovation. <br />Adoption of IT models that reflect today’s public and private usage demands<br />Cloud Services will Change the Economics and Operations of IT<br />
    10. 10. The Journey to Private Clouds<br />
    11. 11. The Journey to Private CloudEvolution of IT + Business Agility<br />Automation<br />(Transform IT)<br />Virtualization<br />(Improve Agility)<br />Consolidation<br />(Reduce Costs)<br />Platinum<br />Gold<br />Production<br />Business Applications<br />Low Hanging Fruit<br />IT-as-a-Service<br />
    12. 12. Transitions to Private Cloud<br />Automation<br />(Transform IT)<br />Virtualization<br />(Improve Agility)<br />Consolidation<br />(Reduce Costs)<br /><ul><li> Server Consolidation
    13. 13. Fabric Consolidation
    14. 14. DC Consolidation
    15. 15. IT Service Catalog
    16. 16. Self-Service Portal
    17. 17. Workload Mobility
    18. 18. Workload Portability</li></ul>25-30%<br /><ul><li>Server Virtualization
    19. 19. Storage Virtualization
    20. 20. Desktop Virtualization
    21. 21. Application Virtualization</li></ul>Production<br />Business Applications<br />Low Hanging Fruit<br />IT-as-a-Service<br />
    22. 22. Goal of the Journey<br />Business Partner<br />Strategic Supplier<br />“The datacenter is a competitive differentiator”<br />Cost Center<br />“The datacenter is a critical internal resource”<br />DELIVERING BUSINESS VALUE <br />“The datacenter is a cost center”<br />SOLUTIONS DIFFERENTIATION<br />SYSTEMS EXCELLENCE<br />TECHNOLOGY INNOVATION<br />
    23. 23. Cloud Foundation<br />
    24. 24. Three Building Blocks for Transformation<br />Simplified<br />Dynamic<br />Open<br />Flexible<br />Responsive<br />Consistent<br />Convergence<br />Scale<br /> Intelligence<br />Unified <br />Fabric<br />Unified <br />Computing<br />Unified Network<br />Services<br /><ul><li>Application Networking
    25. 25. Security Services
    26. 26. Policy
    27. 27. Compute
    28. 28. Network
    29. 29. Storage Access
    30. 30. Ethernet Network
    31. 31. Storage Network
    32. 32. Data Center OS</li></ul>BUILDING<br />BLOCKS<br />VALUE<br />ATTRIBUTES<br />Solution Differentiation for Traditional and Virtual Data Center<br />
    33. 33. Cisco Unified Computing <br />ATTRIBUTES<br />BENEFITS<br />Efficient scaling <br />Simplified management <br />Compute<br />Simplified<br />Flexible, programmable and <br />dynamic infrastructure<br />Dynamic<br />Network<br />StorageAccess<br />Delivering best-of-breed technologies, open standards, and performance leadership<br />Open<br />Scalable, dynamic compute resources for open environments<br />
    34. 34. Project Rainmaker<br />
    35. 35. Rainmaker Journey<br />Virtual Success<br /><ul><li>Current Virtualization Offering a Success
    36. 36. Real Benefits Provided to GE</li></ul>Next Generation Data Center <br /><ul><li>Industry Best Practices
    37. 37. Technical Direction
    38. 38. Cloud Maturity</li></ul>Design, Build and Validate Private Cloud<br /><ul><li>Elasticity
    39. 39. Operational Excellence
    40. 40. Self Service
    41. 41. Increased Business Intimacy</li></ul>New Private Cloud Service Introduction 2011<br />
    42. 42. GE Private Cloud POC<br />Cisco UCS<br /><ul><li>Scalable System
    43. 43. Robust Management Domain
    44. 44. Stateless Compute
    45. 45. Unified Fabric</li></ul>GE<br />GE<br />GE<br />Leverage vSphere Investment<br />vCD Catalyst to the Cloud<br /><ul><li>Abstraction equals Flexibility</li></ul>vCD: Common Service Model for Infrastructure Clouds<br />Secure Multi-Tenancy<br />vSphere:Platform for Cloud Infrastructure<br />End User Control<br />
    46. 46. UCS FTW<br />SAN B<br />SAN A<br />LAN<br />Mgmt<br />Single Point of Management<br />Hardware Abstraction<br />Unified Fabric<br />Elasticity<br />
    47. 47. UCS Management<br />Single point of device management<br /><ul><li>Adapters, blades, chassis, LAN & SAN connectivity
    48. 48. Embedded manager
    49. 49. GUI & CLI</li></ul>Standard APIs for systems management<br /><ul><li>XML, SMASH-CLP, WSMAN, IPMI, SNMP
    50. 50. SDK for commercial & custom implementations</li></ul>Designed for multi-tenancy<br /><ul><li>RBAC, organizations, pools & policies</li></ul>View 1<br />View 2<br />Custom Portal<br />GUI<br />Systems Management<br />Software<br />CLI<br />Standard APIs<br />XML API<br />UCSArray Manager<br />
    51. 51. Hardware “State” Abstraction<br />LAN Connectivity<br />SAN Connectivity<br />OS & Application<br />UUID: 56 4d cd 3f 59 5b…<br />MAC :08:00:69:02:01:FC<br />WWN: 5080020000075740<br />Boot Order: SAN, LAN<br />State abstracted from hardware<br />WWN Address<br />HBA Firmware<br />HBA Settings<br />UUID<br />BIOS Firmware<br />BIOS Settings<br />Boot Order<br />BMC Firmware<br />Drive Controller F/W<br />Drive Firmware<br />MAC Address<br />NIC Firmware<br />NIC Settings<br />SAN<br />LAN<br />Chassis-1/Blade-2<br />Chassis-8/Blade-5<br />Separate firmware, addresses, and parameter settings from server hardware<br />Physical servers become interchangeable hardware components<br />Easy to move OS & applications across server hardware<br />
    52. 52. Unified Fabric Highlights<br />Unified Fabric Drives Reduction<br /><ul><li>Physical Devices
    53. 53. Cabling
    54. 54. Management Points
    55. 55. Wire Once</li></ul>10 GE<br />VMNIC 0<br />VM Data – 2 GB<br />Virtual Interface Card<br /><ul><li>56 Programmable Interfaces</li></ul>VMNIC 1<br />VMotion<br />Quality of Service<br /><ul><li>Minimum Bandwidth Guarantee
    56. 56. No Maximum Bandwidth Defined</li></ul>Mgmt<br />VMNIC 2<br />VM Data – 4 GB<br />IP Storage<br />VMNIC 3<br />
    57. 57. Elasticity<br />
    58. 58. Private Cloud Portfolio and Solutions<br />
    59. 59. Cisco’s Cloud Strategy<br />Essential Infrastructure for BuildingClouds<br />Solutions for DeployingCloud Services<br />Innovation to Accelerate Useof Clouds<br />For customers to build and operate private clouds<br />For customers to deploy fully-tested, best-of-breed cloud services<br />For users to access and collaborate using secure cloud services<br />
    60. 60. Private Cloud Architecture and Portfolio<br />Cloud<br />Management<br />Unified <br />Data Center<br />Networking<br />Business<br />Application<br />Solutions<br />Unified Network<br />Services<br />Unified <br />Fabric<br />Unified <br />Computing<br />Tier-1<br />Business Applications<br />Virtual Desktop<br />Infrastructure (VDI)<br />Cisco Virtual<br /> eXperience<br />Infrastructure<br />Integrated Computing Stacks<br />Vblock<br />
    61. 61. Hybrid<br />Cloud<br />Public<br />Cloud<br />Ready for the Cloud?<br />Consolidation<br />Virtualization<br />Private<br />Cloud<br />Automation<br />
    62. 62. Thank You <br />

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