Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies

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Jo Stumpner of TopFloor Technologies delivered a great presentation on what is fresh in PPC.

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Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies

  1. 1. Welcome!PPC Fresh Search MarketingUpdates – MIMA October 11, 2012 Jo Stumpner PPC Marketing Director Top Floor Technologies @jostumpner Twitter: @jostumpner @topfloortech
  2. 2. Table of Contents1. The Basics2. How, Where & Why3. Who Are We & Who Wants Us? Twitter: @jostumpner @topfloortech
  3. 3. THE BASICSPlease Tell Me You Are Using These! But Not These…. Twitter: @jostumpner @topfloortech
  4. 4. The Basics - Why PPC Marketing? Moment of Relevance Twitter: @jostumpner @topfloortech
  5. 5. The Basics - Why PPC Marketing? Increased Exposure Twitter: @jostumpner @topfloortech
  6. 6. The Basics – Google Says!Google Recommendations Twitter: @jostumpner @topfloortech
  7. 7. The Basics – Enhance Those Ads Site Link Extensions Location Extensions Phone Extensions Social Extensions Twitter: @jostumpner @topfloortech
  8. 8. The Basics – Enhance Those Ads Product Listing Ads Twitter: @jostumpner @topfloortech
  9. 9. The Basics – Sharing is Nice Google Analytics • Goals • Bounce Rate • Page Views/Visits Twitter: @jostumpner @topfloortech
  10. 10. HOW, WHERE & WHY Reaching & Engaging the CEC (aka: Chief Executive Customer) Twitter: @jostumpner @topfloortech
  11. 11. How, Why & Where – Site Remarketing Twitter: @jostumpner @topfloortech
  12. 12. How, Why & Where - YouTube Twitter: @jostumpner @topfloortech
  13. 13. How, Why & Where - Mobile Twitter: @jostumpner @topfloortech
  14. 14. WHO ARE WE & WHO WANTS US? Scared of Commitment? PPC Can Help! Twitter: @jostumpner @topfloortech
  15. 15. Who Are We & Who Wants Us Dip Your Toe In With PPC • Key Benefits • Tag Lines • Unique Value Props Twitter: @jostumpner @topfloortech
  16. 16. Who Are We & Who Wants Us Going Global Twitter: @jostumpner @topfloortech
  17. 17. Thank You!! Jo Stumpner PPC Marketing Directorjstumpner@topfloortech.com @jostumpner Twitter: @jostumpner @topfloortech

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