Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Carolin Gerlitz and Natalia Sánchez-Querubín
Digital Methods Winter School 2016
University of Amsterdam
THE NUMBERING LIFE...
Online life has been subject to counting
and numbering from its earliest days
as there is a long history of making
numbers...
These numbers, or metrics, measure and
present our social value and activity,
enumerating friends, likes, comments, and
mo...
To which extent are numbers entangled in or a means of setting up and
negotiating stakeholder relations?
How do they opera...
TODAY
1-2-3
The challenges of numbering on the web | Entanglement
between numbers and the ‘politics of platforms’? | YouTu...
Numbering
Digital Life
1
server logs | hit counters | web
counters | spam | Javascript | tags|
cookies | widgets | analyti...
1990s
● Server logs files.
● Hit economy (Rogers 2002).
● From back to front end:
Hit, page, web, and visitor counters.
● ...
● Javascript and tags | less vague
numbers..
● Cookies | identify visits and visitors.
● Redistribution of analytics to 3r...
● Social media & their widgets
bring counters back to the front
ends.
● Friend/follower count | comments
| views | Likes |...
NUMBERS & THE
POLITICS OF
PLATFORMS?
little attention has been paid to
numbers within software and platform
studies | plat...
● Grammars of action | Agre 1994 | collapse
action and their capture.
● Challenges | interpretative flexibility &
multiple...
Accounting for numbers as elements of the
politics of platforms
How are numbers involved in making of relations and betwee...
YOUTUBE.COM
AS CASE STUDY
3
The demise of numbers on the video watch
page | numbers | actions | ecologies | public statist...
April 2006 October 2006 December 2006
The Rise and Demise of Numbers on YouTube’s Video Watch page
Actions and enumeration...
December 2007 July 2008 September 2009
Action prioritized over evaluation
March 2010 December 2011
Demise of numbers | Numbers and
stakeholders
September 2012 July 2013
Numbers and users
September 2014-2015
In-platform engagement
April 29 2005
Calculative devices on the video frontpage
June 14 2005.
The relevance of recency
September 1 2005
June 14 2007
Differentiation of popularity
April 23 2009
October 9 2014
Editorial selections
April 06 2006 April 01 2009
Recommendation & the
heterarchy of calculation
October 13 2009
April 26 2014
AFTER NUMBERS
difficulties in counting | rise and fall of
numbers in front ends | multi-valent
numbers | heterarchy of val...
Upcoming SlideShare
Loading in …5
×

The Numbering Life of Platforms. Organising Value and Relations in Social Media.

Presentation with Natalia Sanchez at the Digital Methods Winter School 2016
https://wiki.digitalmethods.net/Dmi/WinterSchool2016

  • Login to see the comments

The Numbering Life of Platforms. Organising Value and Relations in Social Media.

  1. 1. Carolin Gerlitz and Natalia Sánchez-Querubín Digital Methods Winter School 2016 University of Amsterdam THE NUMBERING LIFE OF PLATFORMS Organising Value and Relations in Social Media 1 2 3 4 6 11 9 1 2 3 4 6 11 9 4 6 11 9 1 2 3 4 6 2 3 4 6 11 9 1 2 3 4 4 6 11 9 1 2 3 4 6 1 2 3 4 6 11 9 4 6 11 9 1 3 611 9 11 4 6 9 6 11 9 3 6 11 9 1 11 9 11 4 6 11 1 114 6 11 1 11 4 6 11 9 1 3 4 6 4 6 11
  2. 2. Online life has been subject to counting and numbering from its earliest days as there is a long history of making numbers visible and key elements on web pages, social media and platforms.
  3. 3. These numbers, or metrics, measure and present our social value and activity, enumerating friends, likes, comments, and more. Facebook Demetricator is a web browser addon that hides these metrics. No longer is the focus on how many friends you have or on how much they like your status, but on who they are and what they said . Benjamin Grosser
  4. 4. To which extent are numbers entangled in or a means of setting up and negotiating stakeholder relations? How do they operate as calculative devices for the actors involved and how are they entangled in valuation and valorisation?
  5. 5. TODAY 1-2-3 The challenges of numbering on the web | Entanglement between numbers and the ‘politics of platforms’? | YouTube. com as case study
  6. 6. Numbering Digital Life 1 server logs | hit counters | web counters | spam | Javascript | tags| cookies | widgets | analytics | social media buttons
  7. 7. 1990s ● Server logs files. ● Hit economy (Rogers 2002). ● From back to front end: Hit, page, web, and visitor counters. ● Challenges: vague numbers | dealing with bots | spam build into counters.
  8. 8. ● Javascript and tags | less vague numbers.. ● Cookies | identify visits and visitors. ● Redistribution of analytics to 3rd parties. ● The more complex analytics became, the more it was moved to the back end again.
  9. 9. ● Social media & their widgets bring counters back to the front ends. ● Friend/follower count | comments | views | Likes | rankings…. ● Numbers as key elements of social media and platforms.
  10. 10. NUMBERS & THE POLITICS OF PLATFORMS? little attention has been paid to numbers within software and platform studies | platforms politics | stakeholder relations | capacities to be build upon 2
  11. 11. ● Grammars of action | Agre 1994 | collapse action and their capture. ● Challenges | interpretative flexibility & multiple meanings of grammars | van Dijck 2013. ● Numbers emerge as “enumerated entities” | Verran 2011. #hashtag @username share
  12. 12. Accounting for numbers as elements of the politics of platforms How are numbers involved in making of relations and between whom? | How are number situated in the multiple relations a platform needs to negotiate? To which value regimes do they speak to? Do enumerated entities evaluate, valuate and valorise (Vatin 2013)?
  13. 13. YOUTUBE.COM AS CASE STUDY 3 The demise of numbers on the video watch page | numbers | actions | ecologies | public statistics | analytics | passivity Calculative devices on YouTube’s frontpage relevance and recency | popularity | editorial | recommendation | calculation
  14. 14. April 2006 October 2006 December 2006 The Rise and Demise of Numbers on YouTube’s Video Watch page Actions and enumerations are brought together
  15. 15. December 2007 July 2008 September 2009 Action prioritized over evaluation
  16. 16. March 2010 December 2011 Demise of numbers | Numbers and stakeholders
  17. 17. September 2012 July 2013 Numbers and users
  18. 18. September 2014-2015 In-platform engagement
  19. 19. April 29 2005 Calculative devices on the video frontpage June 14 2005.
  20. 20. The relevance of recency September 1 2005 June 14 2007
  21. 21. Differentiation of popularity April 23 2009 October 9 2014
  22. 22. Editorial selections April 06 2006 April 01 2009
  23. 23. Recommendation & the heterarchy of calculation October 13 2009 April 26 2014
  24. 24. AFTER NUMBERS difficulties in counting | rise and fall of numbers in front ends | multi-valent numbers | heterarchy of value | suggestive numbers 4

×