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One Percent of Twitter              A digital methods winter school 2013 project                         Bernhard, Julian,...
Research FocusTwitter research often based on the demarcation ofbottom-up query views, demarcated by hashtags, keywords, u...
The Dataset• Random Twitter Sample 1%24.1.2013 19:28:5725.1.2013 20:26:16Total 4,577,401 tweets• 50.09 tweets/s
Methodology                        3. HASHTAGS1. USERS                Categorise & profileCategorise top users    top hash...
2,849,881 different   100 most mentioned usersuser accounts
1% of                                                                                                                     ...
Only 13.27% of      Hashtagsall tweets have ahashtag
Hashtags
Hashtags
Hashtags
Hashtags
Hashtags
Hashtags- Profile                     1.ArianaRilakkumaContest14388 total tweets361 Retweets10797 Users
Hashtags- Profile                                       1.ArianaRilakkumaContest• 9 RTs: “I nominate @hopefulariana @arilu...
Hashtags- Profile                    2.TeamFollowBack9332 total tweets6677 Retweets8702 Users
Hashtags- Profile                                                     2.TeamFollowBack• 20 RTs: RT @HitFollowsJp: █↓â–...
Hashtags- Profile                                  3.rt11538 total tweets9456 Retweets11076 Users
Hashtags- Profile                                                                  3.rt• 14 RTs: “RT @ifollowbackjp: ã€Fol...
Hashtags- Profile                    4.CallOutSomebodyBeautiful6052 total tweets5864 Retweets5951 Users
Hashtags- Profile                                        4.CallOutSomebodyBeautiful• 17 RTs: “RT @kaungko: #CallOutSomebod...
Hashtags- Profile                            5.TFBJP5780 total tweets3417 Retweets5278 Users
Hashtags- Profile                                                               5.TFBJP• 20 RTs: “RT @HitFollowsJp: █↓...
Hashtags- Profile                    6.ThingsIDoWhenIGetBored4006 total tweets3478 Retweets3980 Users
Hashtags- Profile                                        6.ThingsIDoWhenIGetBored• 35 RTs: “RT @JaiBrooks1: #ThingsIDoWhen...
URLsOnly 12.2% tweetshave a URL
URLsPredominance ofplatforms, littlepresence of news.
GEO LocationAll tweets & their geolocations
GEO LocationTweets, geolocation & language.
Implications for researchSample vs. Collection• Only 12.2 % Hashtags: limits of collections demarcatedby hashtags.• Sugges...
Thank you.Questions?
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One percent of twitter

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One percent of twitter

  1. 1. One Percent of Twitter A digital methods winter school 2013 project Bernhard, Julian, Nikolas, Liliana, Lonneke, Esther, Erik, Carolin
  2. 2. Research FocusTwitter research often based on the demarcation ofbottom-up query views, demarcated by hashtags, keywords, users, events, URLs etc.This project follows a top-down sample-view byretaining 1 % of all tweets from approx. 1 day. 1) How does an average day on Twitter look like? 2) What are the specific affordances of working with a random sample of Tweets? 3) What insights does this allow for working with collections?
  3. 3. The Dataset• Random Twitter Sample 1%24.1.2013 19:28:5725.1.2013 20:26:16Total 4,577,401 tweets• 50.09 tweets/s
  4. 4. Methodology 3. HASHTAGS1. USERS Categorise & profileCategorise top users top hashtags2. URLs 4. GEOLOCATIONDetermine the sources Plot tweets/languagetweets link to use on map
  5. 5. 2,849,881 different 100 most mentioned usersuser accounts
  6. 6. 1% of Celebrity TV Tags related to celebrities (Bieber, Rilakkuma) and TV (National TV Awards). E.g. ArianaRilakkumaC- ontest, BELIEVEtour, BELIEVEacoustic, AmericanIdol Followback/RetweetSocial practice tags that deal with retwitting and following. E.g. TeamFollowBack, FOLLOWBACK, oomf, 500ADay, rt Undecided Undecided: Tags #Twitter Top 100 in Arabic. Status Update/Comment Tags that refer to particular topic. E.g. android, love, news, RealMadrid Meme Tags that characterize user (Zodiac) or its status (current activity). E.g. Libra, Aquarius, nowplaying, time- #hashtag wasting, facebook Topic Tags that refer to Internet memes. E.g. SosArgentinoSi, ChristianMingleUsernames, categoryzed getowenonsportcenter, SalamMaulidurRasulFor, WesleyTakesOver, ballboy Celebrity Followback & Retweet Undecided Status Update / Comment Meme Topic1-25 l i es t ck rt ifu BJP ore d W CK W in oS np mf W es ht ay ing ff INve r CK TF B e e nt Ba ut TF LO BA LO Tra tin oo LO am sig 0A D lay TR A sO BA wm wm Co ow ea etB OL W OL ow en FO L ern in wp ke W fol lo llo a ll B nIG OF LLO F ll rg Us me 50 W a LLO ipf o um Fo bo dy he UG EN by Fo sA le ga no LLO sle yT sk kk am FO OP So ng FO FO ila Te me oW SO sBa Mi IN We NT aR tSo sID 90 ian 2G A ST A ian Ou ing ist RT IN Ar C all Th Ch r25-50 OW roi d m T AIN b s F er z ol e As W ejp ul lat a Si rd ws or º rid w tic Te a EE wa me F4 nt sse nId lov NT LLO tif no za Ne ulF ‰ ad llo us eN an d ws ET W NG aJa ga ce oC a ric a wm au aP ica ha as žÃ laM tfo co pre o R W ny oid r ts as e FO fol lo eB e uc h ex ur R †us Ea S oll LLO Ta dr sp o C Am TO on aM sM d î Ha m LIE V ow Hi tF FO pik an on AU me ier Ere uli oll S en uv Ma žÃ ‰ BE 13F Om ow tSo oT € J20 t Ou SiY lam ¥â l ge all Sa ‰ nie C Da50-75 lue w hy iPa d CK ur o DA Y me s sseola h z º cfc CK ac k Sig o ya job s lics lol ido l ida d R rs ng ed tG llo W BA eg A a Ca ‰ BA Te an ho FO we sti ed Ge Fo llM e W kS 00 dg ek žÃ W wW eY ikT rka ign llo a ne Au to Te LLO ac 10 ipa arS  â€ LLO llo Sp aD Fo ew B ut ≠Fo ue m Om Wo rL tim am FO llo w ep IFO am Sig erd e Te TO Fo a nS à ‰ Te P AU ya €ž De an ©â da s P er t Ç olu €ž sB ¯â a rm Fo75-100 n AT L rie s ur ä er fb ie s oy nw es t rid go us lt rry Ñ riu s A en et ra EH oS i JFB nt ku o to Ÿ nc Ar llb nt ad Vir ur tso É ua NY ur ng Lib ift en ou em VE â„¢ Ca ba o alM Ta no ž Aq TA kla Ba sw hil c LIE ÿ aC †ER as o lor C olM BE † m Re rry º nB ep Eri ch o ¿Ã ku so É ka nK tay ŸÃ ak ž eti eta ar yS à ¿Ã a RiI § †inP W S rim ian ‡Â inM WO P Ar M Only 13.27% of all University of Amsterdam digital methods winter school January 2013 tweets have a hashtag.
  7. 7. Only 13.27% of Hashtagsall tweets have ahashtag
  8. 8. Hashtags
  9. 9. Hashtags
  10. 10. Hashtags
  11. 11. Hashtags
  12. 12. Hashtags
  13. 13. Hashtags- Profile 1.ArianaRilakkumaContest14388 total tweets361 Retweets10797 Users
  14. 14. Hashtags- Profile 1.ArianaRilakkumaContest• 9 RTs: “I nominate @hopefulariana @arilujah @juicyari@arianacoco @DEFYGRANDE @glitteryariana @biebersfries#arianarilakkumacontest”• 8 RTs: “RT @WoahItsTheBiebs: Retweet if you want me tonominate you for #ArianaRilakkumaContest c:”• 6 RTs: “i nomimate @SwedishAriana for#ArianaRilakkumaContest !!”
  15. 15. Hashtags- Profile 2.TeamFollowBack9332 total tweets6677 Retweets8702 Users
  16. 16. Hashtags- Profile 2.TeamFollowBack• 20 RTs: RT @HitFollowsJp: █↓█↓RETWEET↓█↓█ ★ONLY★IF★YOU★WANT★NEW★FOLLOWERS★ #HitFollowsTeam #OpenFollowTeam#TeamFollowBack #TFBJP #FollowBackVIP ...”• 15 RTs: “RT @ifollowbackjp: ã€Retweet Only If You Want NewFollowers】#TeamFollowBack ♥#TeamFollowWack ♥#500aDay ♥#TFBJP ♥#MaxVIP ♥#SOUGOFOLLOW♥#R ...”
  17. 17. Hashtags- Profile 3.rt11538 total tweets9456 Retweets11076 Users
  18. 18. Hashtags- Profile 3.rt• 14 RTs: “RT @ifollowbackjp: ã€Follow & RT】#TFBJP #SO#FF #RT #F #IFA #TFW #FollowNGain #FOLLOWNGAIN#OPENFOLLOW #INSTANTFOLLOW #TEAMFOLLOWBACK ...”• 13 RTs: “RT @enyerbel: Da #RT *SI* QUIERES MASSEGUIDORES?? #SiguemeyTeSigo sigue a los que den #RT *HAZLO Y COMPRUEBALO * RT RT * TODOS #FOLL ...”
  19. 19. Hashtags- Profile 4.CallOutSomebodyBeautiful6052 total tweets5864 Retweets5951 Users
  20. 20. Hashtags- Profile 4.CallOutSomebodyBeautiful• 17 RTs: “RT @kaungko: #CallOutSomebodyBeautiful You. Yesyou. The one with a nice personality and a good heart!#ilikeyou #tweetsfrommyheart”• 15 RTs: “RT @damnitstrue: #CallOutSomebodyBeautifulevery girl reading this.... youre beautiful. Smile. Lifes too shortto be unhappy.”• 14 RTs “RT @ExtraGrumpyCat: #CallOutSomebodyBeautifulNo. Youre all ugly fucks.”
  21. 21. Hashtags- Profile 5.TFBJP5780 total tweets3417 Retweets5278 Users
  22. 22. Hashtags- Profile 5.TFBJP• 20 RTs: “RT @HitFollowsJp: █↓█↓RETWEET↓█↓█ ★ONLY★IF★YOU★WANT★NEW★FOLLOWERS★ #HitFollowsTeam #OpenFollowTeam#TeamFollowBack #TFBJP #FollowBackVIP ...”• 15 RTs: “RT @ifollowbackjp: ã€Retweet Only If You Want NewFollowers】#TeamFollowBack ♥#TeamFollowWack ♥#500aDay ♥#TFBJP ♥#MaxVIP ♥#SOUGOFOLLOW♥#R ...”
  23. 23. Hashtags- Profile 6.ThingsIDoWhenIGetBored4006 total tweets3478 Retweets3980 Users
  24. 24. Hashtags- Profile 6.ThingsIDoWhenIGetBored• 35 RTs: “RT @JaiBrooks1: #ThingsIDoWhenIGetBored we allknow what giovanna does when she gets bored”• 14 RTs: “RT @ExtraGrumpyCat: #ThingsIDoWhenIGetBored Ilay on the kitchen floor and pretend Im a crumb.”• 13 RTs “RT @stillblazingtho: #ThingsIDoWhenIGetBored I getreally stoned and then nothing I do is boring.”
  25. 25. URLsOnly 12.2% tweetshave a URL
  26. 26. URLsPredominance ofplatforms, littlepresence of news.
  27. 27. GEO LocationAll tweets & their geolocations
  28. 28. GEO LocationTweets, geolocation & language.
  29. 29. Implications for researchSample vs. Collection• Only 12.2 % Hashtags: limits of collections demarcatedby hashtags.• Suggesting decline of hashtag use practices?• Also, only 12.2% contain URLs: limits of organising/polarising tweets based on URLs.Impact of the Social• URLs: platforms followed by diverse longtail, very fewnews sources.• Hashtags predominantly used to gain followers &retweets.
  30. 30. Thank you.Questions?

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