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Anne Helmond, Carolin Gerlitz, Esther Weltevrede and Fernando van der Vlist
Social media plugins, including social buttons, enable users to engage with platform actions such as liking, sharing or tweeting across the web, but at the same time function as third-party objects tracking users across external websites and apps and feeding data back to the associated platforms. In this workshop we will explore how to detect, map and analyze such tracker networks. We will demonstrate the Tracker Tracker tool, developed at the University of Amsterdam, which is able to scan sets of websites for trackers and output the results in a graph file that can subsequently be used in the free network visualisation software application Gephi.