BloggingforAbsolouteBeginngers_ general_bloghints_2feb2012

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  • BloggingforAbsolouteBeginngers_ general_bloghints_2feb2012

    1. 1. Blogging for Absolute Beginners (LiT) : General introduction to blogging Clemens Gresser (UL Music & Pendlebury Library)
    2. 2. What’s a blog? In the beginning... <ul><li>Blog = </li></ul><ul><li>weB log </li></ul><ul><li>Like a log or </li></ul><ul><li>journal </li></ul><ul><ul><li>Notes by date </li></ul></ul><ul><ul><li>Referring to </li></ul></ul><ul><ul><li>earlier entries </li></ul></ul>
    3. 3. Elements of a blog... <ul><li>“ About” tab or link = what’s the blog about? </li></ul><ul><li>Or : who is writing it? </li></ul>
    4. 4. Elements of a blog... <ul><li>“ shortish” texts, with date-stamp </li></ul>
    5. 5. Elements of a blog... <ul><li>Tags, labels, keywords -> cross-referencing -> themes </li></ul>
    6. 6. Elements of a blog... <ul><li>an option for readers to comment </li></ul>
    7. 7. Elements of a blog... <ul><li>a couple of images? </li></ul>
    8. 8. What’s the difference between a “blog” and a “web page”? Web page Blog <ul><li>often very static, linear and one-directionally structured </li></ul><ul><li>perception that it “has to be studied in total” </li></ul><ul><li>can be interactive, dynamic and stimulate interest </li></ul><ul><li>encourages reading “bits” via blog tags or in chunks (months), or via cross-references from one post to the other </li></ul>
    9. 9. Why should we blog? To promote our collections and services with our users/readers. Increase y/our profile and visibility
    10. 10. Will anyone read it? <ul><li>After 6-12 months you will answer! </li></ul><ul><li>Know your audience! </li></ul><ul><li>Depends how you promote it? </li></ul>
    11. 11. Know your audience! <ul><li>Who should be reading your blog? </li></ul><ul><li>Who might be interested? </li></ul><ul><li>Unique info? </li></ul><ul><li>Essential info </li></ul><ul><li>for, say, students? </li></ul>
    12. 12. How to promote a Blog? <ul><li>Link from your web page </li></ul>
    13. 13. How to promote a Blog? <ul><li>via email/mailing lists for: </li></ul><ul><ul><li>Your institution </li></ul></ul><ul><ul><li>Your library </li></ul></ul><ul><ul><li>“ friends of your institution” lists </li></ul></ul><ul><ul><li>various subject and librarians’ mailing lists </li></ul></ul>
    14. 14. How to promote a Blog? <ul><li>Promote via Twitter </li></ul>
    15. 15. How to promote a Blog? <ul><li>Promote via Facebook </li></ul>
    16. 16. How to promote a Blog? <ul><li>Add a link and tag line to email signature file </li></ul>

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