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Open College Textb oo ks Created by Experts.  Enhanced by Users.  Free to All. Eric Frank  Founder & CMO Jeff Shelstad  Fo...
Advisors Dr. Jeffry Timmons Dr. Eric Denna Dr. Michael Solomon Dr. Jeff Tanner Dr. Shahid Ansari Mark Coker Gov. Jane Swif...
The Problem
Enrollment
Enrollment Prices
Enrollment Prices Revenue Growth
Enrollment Prices Revenue Growth Units
Students Organizing
Students Organizing  Faculty & Administrators Empathizing
Students Organizing  Faculty & Administrators Empathizing Media Din Rising
Students Organizing  Legislators Acting Faculty & Administrators Empathizing Media Din Rising
Why?
 
 
 
 
U
U
U
U
 
 
 
Source: GAO Analysis of Dept. of Education Data My friends and I go to...
Source: GAO Analysis of Dept. of Education Data My friends and I go to...
1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
3 of 5  $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
3 of 5  $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
3 of 5  $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
3 of 5  $4,750 3 of 100   $25,000 1 of 2 $2,550 My friends and I go to...
3 of 5  $4,750 3 of 100   $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
The Pain is not  evenly distributed…
The Pain is not limited to students.
4-19%
Maine reported  spring enrollment increases of 20 percent , after laying off employees and leaving vacant positions open t...
U
U
U
 
 
 
 
 
 
 
 
Custom
 
 
By George, we’ll cut the time between editions in half!
 
 
 
 
 
 
<ul><li>A Commercial Open Textbook Model  </li></ul>
Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Social  Learning Open  Textbooks
Open  Textbooks Affordable Choices The Flatworld Model Make Money Grow Value Get Adoptions Social  Learning Fully Supporte...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
 
 
 
 
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
 
 
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
 
 
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Open  Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social  Lea...
Will Authors Sign?
 
<ul><li>Basics of Oral Business Communication  by McLean (Nov 09) </li></ul><ul><li>Basics of Written Business Communicati...
<ul><li>Basics of Oral Business Communication  by McLean (Nov 09) </li></ul><ul><li>Basics of Written Business Communicati...
<ul><li>Basics of Oral Business Communication  by McLean (Nov 09) </li></ul><ul><li>Basics of Written Business Communicati...
Status
c Books Authors (42) (22) Spring Titles (10) Talent  Alpha (140 / 2,000 / 400)  Beta (20 / 30) Platform (3) PR
A Way Forward… <ul><li>50% of community college enrollments & 35% of four-year enrollments are in top 25 courses.  </li></...
&quot;Community colleges are built on access, so for us to turn someone away is like a surgeon saying 'I won't operate on ...
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Eric Frank (HHE 3-17-09)

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Presentation to the WA House Higher Education Committee re: open educational resources.

Published in: Education, Technology
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Eric Frank (HHE 3-17-09)

  1. 1. Open College Textb oo ks Created by Experts. Enhanced by Users. Free to All. Eric Frank Founder & CMO Jeff Shelstad Founder & CEO
  2. 2. Advisors Dr. Jeffry Timmons Dr. Eric Denna Dr. Michael Solomon Dr. Jeff Tanner Dr. Shahid Ansari Mark Coker Gov. Jane Swift Dr. Michael Solomon Dr. Eric Denna Dr. Eric Denna Jonathan Newcomb Dr. Morgan McGuire
  3. 3. The Problem
  4. 4. Enrollment
  5. 5. Enrollment Prices
  6. 6. Enrollment Prices Revenue Growth
  7. 7. Enrollment Prices Revenue Growth Units
  8. 8. Students Organizing
  9. 9. Students Organizing Faculty & Administrators Empathizing
  10. 10. Students Organizing Faculty & Administrators Empathizing Media Din Rising
  11. 11. Students Organizing Legislators Acting Faculty & Administrators Empathizing Media Din Rising
  12. 12. Why?
  13. 17. U
  14. 18. U
  15. 19. U
  16. 20. U
  17. 24. Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  18. 25. Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  19. 26. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  20. 27. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  21. 28. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  22. 29. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  23. 30. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  24. 31. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  25. 32. 3 of 5 $4,750 3 of 100 $25,000 1 of 2 $2,550 My friends and I go to...
  26. 33. 3 of 5 $4,750 3 of 100 $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data My friends and I go to...
  27. 34. The Pain is not evenly distributed…
  28. 35. The Pain is not limited to students.
  29. 36. 4-19%
  30. 37. Maine reported spring enrollment increases of 20 percent , after laying off employees and leaving vacant positions open to cope with a $2.9 million state cut. Arizona community colleges have absorbed $19.3 million in cuts and may lose all remaining state aid, said Norma Kent, spokeswoman at the American Association of Community Colleges. Some systems have had to reject thousands of applicants . Recession could slash college funds by 36%, lawmakers told Rocky Mountain News Saturday, January 19, 2008 Colorado’s university and college presidents warned lawmakers Friday that funding for higher education could plummet during the next recession by 36 percent, triggering tuition spikes and losses throughout the state’s economy.
  31. 38. U
  32. 39. U
  33. 40. U
  34. 49. Custom
  35. 52. By George, we’ll cut the time between editions in half!
  36. 59. <ul><li>A Commercial Open Textbook Model </li></ul>
  37. 60. Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Social Learning Open Textbooks
  38. 61. Open Textbooks Affordable Choices The Flatworld Model Make Money Grow Value Get Adoptions Social Learning Fully Supported Professionally Developed Top Authors Peer Reviewed
  39. 62. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open Open License Open Platform
  40. 67. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open
  41. 68. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open Free
  42. 69. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open Free No Access Codes Inside LMS
  43. 70. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Audio Self-Print Kindle/Sony (coming) Free Open Alternate Formats Softcover Print
  44. 73. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Free Open
  45. 74. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Free Open
  46. 75. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Audio Study Guides Online Practice Quizzes Digital Flashcards Free Open
  47. 76. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Collaboration Free Open
  48. 79. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Collaboration <ul><li>Students </li></ul><ul><li>Free (or low cost) books </li></ul><ul><li>Freedom (to choose) </li></ul><ul><li>Mobility & Efficiency </li></ul><ul><li>Improved learning </li></ul>Free Open
  49. 80. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Collaboration <ul><li>Instructors </li></ul><ul><li>“ As Good or Better Books” </li></ul><ul><li>Supplements & Support </li></ul><ul><li>Control Over Content & Timing </li></ul><ul><li>Affordability & Choice for Students. </li></ul><ul><li>Students </li></ul><ul><li>Free (or low cost) books </li></ul><ul><li>Freedom (to choose) </li></ul><ul><li>Mobility & Efficiency </li></ul><ul><li>Improved learning </li></ul>Free Open
  50. 81. Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Collaboration <ul><li>Instructors </li></ul><ul><li>“ As Good or Better Books” </li></ul><ul><li>Supplements & Support </li></ul><ul><li>Control Over Content & Timing </li></ul><ul><li>Affordability & Choice for Students. </li></ul><ul><li>Students </li></ul><ul><li>Free (or low cost) books </li></ul><ul><li>Freedom (to choose) </li></ul><ul><li>Mobility & Efficiency </li></ul><ul><li>Improved learning </li></ul><ul><li>Authors </li></ul><ul><li>Richer compensation </li></ul><ul><li>Rapid market share gain </li></ul><ul><li>Future facing model </li></ul><ul><li>Get to be on the “good side” </li></ul>Free Open
  51. 82. Will Authors Sign?
  52. 84. <ul><li>Basics of Oral Business Communication by McLean (Nov 09) </li></ul><ul><li>Basics of Written Business Communication by McLean (Nov 09) </li></ul><ul><li>Exploring Business by Collins (Dec 08) </li></ul><ul><li>Financial Accounting by Hoyle and Skender (Nov 09) </li></ul><ul><li>Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09) </li></ul><ul><li>Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09) </li></ul><ul><li>Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09) </li></ul><ul><li>Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08) </li></ul><ul><li>Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09) </li></ul><ul><li>Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09) </li></ul><ul><li>Money and Banking by Wright & Quadrini (May 09) </li></ul><ul><li>Organizational Behavior by Bauer and Erdogan (Mar 09) </li></ul><ul><li>Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09) </li></ul><ul><li>Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09) </li></ul><ul><li>Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08) </li></ul><ul><li>Principles of Macroeconomics by Rittenberg and Tregarthen (May 09) </li></ul><ul><li>Principles of Economics by Rittenberg and Tregarthen (Jun 09) </li></ul><ul><li>Risk Management by Baranioff, Brockett, and Kahane (Jun 09) </li></ul><ul><li>The Path to Sustainable Business by Larson </li></ul><ul><li>Creative Destruction: The Economics of E-Commerce and the Internet by James Koch </li></ul><ul><li>Project Management in a Virtual World by Darnall & Preston </li></ul><ul><li>Personal Finance by Siegel </li></ul> Forthcoming Titles
  53. 85. <ul><li>Basics of Oral Business Communication by McLean (Nov 09) </li></ul><ul><li>Basics of Written Business Communication by McLean (Nov 09) </li></ul><ul><li>Exploring Business by Collins (Dec 08) </li></ul><ul><li>Financial Accounting by Hoyle and Skender (Nov 09) </li></ul><ul><li>Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09) </li></ul><ul><li>Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09) </li></ul><ul><li>Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09) </li></ul><ul><li>Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08) </li></ul><ul><li>Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09) </li></ul><ul><li>Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09) </li></ul><ul><li>Money and Banking by Wright & Quadrini (May 09) </li></ul><ul><li>Organizational Behavior by Bauer and Erdogan (Mar 09) </li></ul><ul><li>Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09) </li></ul><ul><li>Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09) </li></ul><ul><li>Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08) </li></ul><ul><li>Principles of Macroeconomics by Rittenberg and Tregarthen (May 09) </li></ul><ul><li>Principles of Economics by Rittenberg and Tregarthen (Jun 09) </li></ul><ul><li>Risk Management by Baranioff, Brockett, and Kahane (Jun 09) </li></ul><ul><li>The Path to Sustainable Business by Larson </li></ul><ul><li>Creative Destruction: The Economics of E-Commerce and the Internet by James Koch </li></ul><ul><li>Project Management in a Virtual World by Darnall & Preston </li></ul><ul><li>Personal Finance by Siegel </li></ul> Forthcoming Titles Allyn & Bacon Allyn & Bacon McGraw Hill McGraw Hill Prentice Hall McGraw Hill McGraw Hill Bedford Freeman Worth Bedford Freeman Worth Bedford Freeman Worth Bedford Freeman Worth Harcourt Norton Prentice Hall Prentice Hall
  54. 86. <ul><li>Basics of Oral Business Communication by McLean (Nov 09) </li></ul><ul><li>Basics of Written Business Communication by McLean (Nov 09) </li></ul><ul><li>Exploring Business by Collins (Dec 08) </li></ul><ul><li>Financial Accounting by Hoyle and Skender (Nov 09) </li></ul><ul><li>Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09) </li></ul><ul><li>Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09) </li></ul><ul><li>Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09) </li></ul><ul><li>Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08) </li></ul><ul><li>Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09) </li></ul><ul><li>Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09) </li></ul><ul><li>Money and Banking by Wright & Quadrini (May 09) </li></ul><ul><li>Organizational Behavior by Bauer and Erdogan (Mar 09) </li></ul><ul><li>Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09) </li></ul><ul><li>Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09) </li></ul><ul><li>Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08) </li></ul><ul><li>Principles of Macroeconomics by Rittenberg and Tregarthen (May 09) </li></ul><ul><li>Principles of Economics by Rittenberg and Tregarthen (Jun 09) </li></ul><ul><li>Risk Management by Baranioff, Brockett, and Kahane (Jun 09) </li></ul><ul><li>The Path to Sustainable Business by Larson </li></ul><ul><li>Creative Destruction: The Economics of E-Commerce and the Internet by James Koch </li></ul><ul><li>Project Management in a Virtual World by Darnall & Preston </li></ul><ul><li>Personal Finance by Siegel </li></ul> Forthcoming Titles Allyn & Bacon Allyn & Bacon McGraw Hill McGraw Hill Prentice Hall McGraw Hill McGraw Hill Bedford Freeman Worth Bedford Freeman Worth Bedford Freeman Worth Bedford Freeman Worth Harcourt Norton Cal Tech / Yahoo Boston College NYU / USC Portland State U of VA – Darden School Prentice Hall Prentice Hall
  55. 87. Status
  56. 88. c Books Authors (42) (22) Spring Titles (10) Talent  Alpha (140 / 2,000 / 400)  Beta (20 / 30) Platform (3) PR
  57. 89. A Way Forward… <ul><li>50% of community college enrollments & 35% of four-year enrollments are in top 25 courses. </li></ul><ul><li>½ of all higher education enrollments are at community colleges & 1/2 are at four-year institutions. </li></ul><ul><li>Given proportion of above.about 42.5% of all higher education enrollments are in top 25 courses </li></ul>Source: Copyright 2005, The National Center for Academic Transformation
  58. 90. &quot;Community colleges are built on access, so for us to turn someone away is like a surgeon saying 'I won't operate on someone who is having a heart attack.'” -Norma Kent, AACC Spokesperson

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