College Open Textbooks: Collaborative & Business Models

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College Open Textbooks: Collaborative & Business Models

  1. 1. College Open Textbooks Collaborative & Business Models Jacky Hood Director May 12, 2010 [email_address] 650 949-7091 May 12, 2010 Creative Commons CC BY 3.0
  2. 2. Topics <ul><li>College Open Textbooks History & Mission </li></ul><ul><li>Collaborative Members </li></ul><ul><li>Orange Grove: quality alliance of FDLC & UPF </li></ul><ul><li>Myths about open textbooks </li></ul><ul><li>Two facts we would turn into myths </li></ul><ul><li>Business models for open textbooks </li></ul><ul><li>Action to take now </li></ul>May 12, 2010 Creative Commons CC BY 3.0 Open licensed by Ebby’s Photostream
  3. 3. College Open Textbooks Mission & History <ul><li>MISSION: Increase community college open textbook demand and supply </li></ul><ul><li>2007: Barbara, Martha, Hal, Judy </li></ul><ul><li>Apr08-Mar09 Hewlett* Grant </li></ul><ul><li>2Q09 Hewlett* Grant </li></ul><ul><li>3Q09 Digital Marketplace Grant </li></ul><ul><li>Aug 09-Jul 2011 Hewlett* Grant </li></ul><ul><li>* William and Flora Hewlett Foundation </li></ul>May 12, 2010 Creative Commons CC BY 3.0
  4. 4. The Twelve Members of the College Open Textbook Collaborative CC BY Licensed 2010 College Open Textbooks Slide
  5. 5. May 12, 2010 Creative Commons CC BY 3.0
  6. 6. List of Art Books on COT Site May 12, 2010 Creative Commons CC BY 3.0
  7. 7. Peer Review on COT Site May 12, 2010 Creative Commons CC BY 3.0
  8. 8. <ul><li>Unique relationship with University Press of Florida </li></ul><ul><li>Founder of OnCoReBluePrint inter-state sharing and model </li></ul><ul><li>100 collections </li></ul><ul><li>165 textbooks </li></ul><ul><li>www.theorangegrove.org/open_textbooks.asp </li></ul><ul><li>www.upf.com </li></ul>Slide CC BY Licensed 2010 College Open Textbooks Type Textbooks, Resources, Courses, Ancillaries Licensing Multiple Disciplines Academic Quality Very High due to UPF; some reviewed Format Mostly PDF Print options PDF, bound Ease of use High for users; limited for modifiers
  9. 9. Myths about Open Textbooks <ul><li>Open textbooks = eBooks </li></ul><ul><li>Open textbooks = free books </li></ul><ul><li>Open textbooks = out-of-date publisher discards </li></ul><ul><li>Creators receive no benefits </li></ul>May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse by halcyonsnow's photostream
  10. 10. Two facts to turn into myths <ul><li>Traditional publishers = open textbook enemies </li></ul><ul><li>Campus stores = open textbook victims </li></ul><ul><li>College Open Textbooks Mantra </li></ul><ul><ul><li>No enemies </li></ul></ul><ul><ul><li>No victims </li></ul></ul>May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse by BroadwayMapleCampusConnectionBwayPharmNov07.jpg
  11. 11. Two product types May 12, 2010 Creative Commons CC BY 3.0 Food, Clothing, Automobiles Pharmaceuticals, Electronics, Telecom, digital books, movies, music Patents and copyrights allow unit cost to cover design and updating cost. Need an open textbook business model that does the same. Low design cost High unit cost $ $ $ $ $ High design cost Low unit cost $ $ $ $ $
  12. 12. 2 and 3 Party Business Models <ul><li>Two party models </li></ul><ul><li>Buyer-seller only </li></ul><ul><li>Buyer uses product </li></ul><ul><li>Work better than 3-party models </li></ul><ul><li>Three-party models </li></ul><ul><li>Insurance </li></ul><ul><li>Advertising </li></ul><ul><li>Donations </li></ul><ul><li>Grants </li></ul><ul><li>Taxation </li></ul><ul><li>Veterinary medicine </li></ul><ul><ul><li>The critter that pays is not the critter that benefits </li></ul></ul>May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse Shedd Aquarium
  13. 13. Roles in Open Textbooks <ul><li>Foundations : seed capital </li></ul><ul><li>Colleges, universities, non-profits : quality assurance; standards; research </li></ul><ul><li>For-profits : tools, publishing </li></ul><ul><li>Government : remove legal restrictions, support open textbook development as a means of lowering taxes </li></ul>May 12, 2010 Creative Commons CC BY 3.0 Stage Philip Talmage and St Johns reusuable
  14. 14. Action to Take Now <ul><li>Join College Open Textbooks network and one or more groups: accessibility, adopters, authors/creators, reviewers, research http://collegeopentextbooks.ning.com </li></ul><ul><li>Visit the COT website for nearly 500 open textbooks, 100 peer reviews, and 40 accessibility reviews (coming soon) http://collegeopentextbooks.org </li></ul>May 12, 2010 Creative Commons CC BY 3.0

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