Tools and methods you can use to gather customer feedback for your product or service.

1. Shoestring, hugging and coffee
Budget, techniques and incentives

2. Scotland
Edinburgh
2007
Barcelona
Spain
2017

3. And You?
Product Owners, Designers,
Developers, Researchers...

4. Why do user research?

6. http://bit.ly/2okG8bk
Riskiest Assumption Test

7. “A desk is a dangerous place
from which to view the
world”

8. Gorilla
Guerilla
Guerrilla testing is a
quick, low-cost way of
capturing user feedback
“in the wild”

9. Campaign to Coffee
In less than 7 days
http://bit.ly/2nCM42s

11. Technical

12. Environment

13. Open the doors

15. NetPromoterScore

19. Random
Believable
Numbers, names, tasks

20. Test your test!

21. Make them comfortable

22. Always ask questions.
Open
Do you see yourself using this feature?
How would this fit into your current workflow?

23. What people say… What people do...vs

24. Data
Always question your data, and get to the WHY

25. Thank you!
Questions?

26. Remote
On-site
Public
Hosted

27. Remote
• Moderated video call
• Unmoderated recordings
• Feedback tools
• In the home
• At the office
• On the job
• Coffee shops
• Meetups
• Airports
• Recruit participants
• Usability labs
• Colleagues
On-site
Public
Hosted

28. Preparation (before the day)
• Power supplies
• Device Battery
• WiFi connection (offline backup)
• Ambient noise
• Ambient lighting
• Space (notepad, devices etc)
• Seating positions
• Consent (venue & user)
• Isolated prototype