Thinking Product, Brand & Vision for your startup

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At OuiShareFest in Paris, I made this presentation called "A startup of the Sharing Economy, it’s not just a concept. - Thinking Product, Brand & Vision"
I used the experience we got at Cookening.com

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Thinking Product, Brand & Vision for your startup

  1. 1. A startup of the SharingEconomy, it’s not just aconcept.Thinking Product, Brand &VisionCédric GiorgiCookeningCo-Founder& CEO@cgiorgicedric@cookening.com
  2. 2. Cookeningis amarketplacewherecooksofferto host a home cookedmealfor foreigners.@cgiorgi @cookening
  3. 3. @cgiorgi @cookening
  4. 4. @cgiorgi @cookeningSo you have an idea ?
  5. 5. @cgiorgi @cookeningAll yourfriendscongratulateyou
  6. 6. The pressisveryexcited...
  7. 7. @cgiorgi @cookeningBut whatyouneedis not just aconcept...
  8. 8. A Product
  9. 9. @cgiorgi @cookeningLet’stake the Cookeningexample
  10. 10. @cgiorgi @cookeningA simple concept: being able to eathome cooked meals from and withpeople you don’t know.
  11. 11. @cgiorgi @cookeningExecution?
  12. 12. @cgiorgi @cookeningIt’s not just a listing...
  13. 13. @cgiorgi @cookeningUser Experience.
  14. 14. @cgiorgi @cookening@cgiorgi @cookeningPictures
  15. 15. @cgiorgi @cookening@cgiorgi @cookeningTrust
  16. 16. @cgiorgi @cookening@cgiorgi @cookeningUser Matching
  17. 17. @cgiorgi @cookening@cgiorgi @cookeningPayment.
  18. 18. A Brand
  19. 19. @cgiorgi @cookening
  20. 20. @cgiorgi @cookening
  21. 21. Main difference?
  22. 22. A Brand
  23. 23. The importance of the name
  24. 24. @cgiorgi @cookening
  25. 25. @cgiorgi @cookeningThink Values
  26. 26. @cgiorgi @cookeningValues bring people together
  27. 27. A Vision
  28. 28. Entrepreneurshipislike a tunnel
  29. 29. ConnectingPeople And CulturesThrough Food.
  30. 30. @cgiorgi @cookeningAnd a community?
  31. 31. @cgiorgi @cookeningA communitywillbe the result...
  32. 32. A User Experience
  33. 33. A Vision
  34. 34. A Brand
  35. 35. @cgiorgi @cookeningNot yet convinced?
  36. 36. Competition
  37. 37. Think Long Term@cgiorgi – Algeria 2.0
  38. 38. A RollerCoaster
  39. 39. StayFocused
  40. 40. Cédric Giorgicedric@cookening.com@cgiorgi06 30 09 95 04Thankyou. Questions?

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