CIFOR’s Climate Change Communications:
Communicating Science for Impact
Imogen Badgery-Parker, Outreach Manager
Goal
 Build, inform and connect a knowledge-sharing
community of stakeholders around tropical forests
and landscapes to p...
Climate change in the communications
program
 >40% of communications activities are related to climate change
 Climate c...
 Extreme -- Science Communication,
simply inform policymakers (old model)
 Informative Advocacy
① injects scientific rea...
Existing web-based
communications platforms
• Forests and Climate Change website
• CIFOR & CGIAR Corporate website
• REDD-...
Forests & Climate Change:
Revamp of knowledge hub
 Move to non-branded websites
to attract more users
 Original reportin...
 Training and support in
anticipation of FORDA taking over
site maintenance, mid 2014
 Model for other Ministries,
Camer...
Forests News blog
• 27% increase year-over-
year, reaching 500k pages
viewed annually
• 90 stories published
since 1 Janua...
340
440
540
640
740
840
07-Jun 27-Jun 17-Jul 06-Aug 26-Aug 15-Sep
Before the blog:
3 per day
Since then:
7 per day
During ...
Interest continues to grow
85% increase in Facebook likes
From 8,193 in April 2013 to
15,127 in April 2014
78% increase in...
Monthly News Update
• Emailed to 31,000
subscribers, plus IISD’s
Forest-L Listserve (16,000
subscibers)
PowerPoints posted on SlideShare
 SlideShare averaging
10,000 views per month
 Multiple languages:
English, French,
Span...
Climate change factsheets
Small workshops
 Haze, Fire and Landscapes Workshop, Bogor,
January
 REDD+ workshop, Ougadougou, April
Involvement in/al...
Forests Asia Summit
 Themes included “Climate change and low-emissions development on the ground”
 Keynote speeches by:
...
2014 Global Landscapes Forum
Climate
Deal
Green
EconomySDGs
Global
Landscapes
Forum
• Builds on success in Warsaw and
land...
Regional
engagement
Climate Change Communications Focal Point works with
Regional Communications Coordinators and Senior P...
Thank you
i.badgery-parker@cigar.org
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CIFOR’s Climate Change Communications: Communicating Science for Impact

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The Climate Change, Agriculture and Food Security Regional Program for Southeast Asia (CCAFS-SEA) recently concluded a collective engagement and communication program workshop at the Agricultural Genetics Institute in Hanoi, Vietnam on 29-30 May.

The workshop participants drew insights from best practices of CGIAR member-centers, developed a roadmap to actively engage partners, and draw an overall communication plan to support the implementation of CCAFS research agenda and priorities.

Presented by Imogen Badgery-Parker

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CIFOR’s Climate Change Communications: Communicating Science for Impact

  1. 1. CIFOR’s Climate Change Communications: Communicating Science for Impact Imogen Badgery-Parker, Outreach Manager
  2. 2. Goal  Build, inform and connect a knowledge-sharing community of stakeholders around tropical forests and landscapes to produce impact Objectives  Maintain the role of forest and landscapes high on the political agenda  Provide impact pathways for CIFOR’s research to key policymakers and stakeholders  Position tropical forests and landscapes in the broader development agenda, and global processes  Continue to increase downloads, citations and begin to capture evidence of impact  Contribute to CGIAR through evidence-based communication connected with CGIAR Research Programs (CRP-FTA, CCAFS)
  3. 3. Climate change in the communications program  >40% of communications activities are related to climate change  Climate change communications are embedded in larger communications program, with four intertwined strands: • Digital program with global reach • Traditional formats with repurposing of materials • Events at various scales • Targeted, context-specific engagement
  4. 4.  Extreme -- Science Communication, simply inform policymakers (old model)  Informative Advocacy ① injects scientific realities into information that decision-makers use in formulating policy ② gathers feedback from policymakers on the information they need  Extreme -- Prescriptive Advocacy uses scientist’s position to push for a policy action Inform vs. Advocate
  5. 5. Existing web-based communications platforms • Forests and Climate Change website • CIFOR & CGIAR Corporate website • REDD-I • Forest News (blog) • CRP-FTA website • CIFOR TV, Slideshare • Facebook, Twitter, Google+ • Google News • CIFOR eNewsletter
  6. 6. Forests & Climate Change: Revamp of knowledge hub  Move to non-branded websites to attract more users  Original reporting conferences & the field; debate & analysis builds knowledge sharing  Launched as news site for COP19 to build audience (>300% increase in hits)  Solutions-focused journalism  Increased focus on community building and partnerships www.ForestsClimateChange.org Twitter: @ForestsCC
  7. 7.  Training and support in anticipation of FORDA taking over site maintenance, mid 2014  Model for other Ministries, Cameroon, Vietnam, … . REDD-Indonesia www.redd-indonesia.org
  8. 8. Forests News blog • 27% increase year-over- year, reaching 500k pages viewed annually • 90 stories published since 1 January (nearly all translated) • 16 scientist authored blogs 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Monthly pageviews 2012-2013 2013-2014 27% GLF
  9. 9. 340 440 540 640 740 840 07-Jun 27-Jun 17-Jul 06-Aug 26-Aug 15-Sep Before the blog: 3 per day Since then: 7 per day During 3 days after the blog: 35 per day Downloads The power of the blog  A paper published in the journal Forests (18 Mar 11)  A blog article about this paper on CIFOR website (16 Aug 11) “We find that links to scholarly articles in blogs lead to substantial jumps in the likelihood of them being downloaded.” McKenzie, University of Chicago, 2014 “About 13 percent of policy reports were downloaded at least 250 times while more than 31 percent of policy reports are never downloaded. Almost 87 percent of policy reports were never cited …” Which World Bank Reports Are Widely Read?, 2014
  10. 10. Interest continues to grow 85% increase in Facebook likes From 8,193 in April 2013 to 15,127 in April 2014 78% increase in Twitter followers From 9,843 in April 2013 to 17,534 in April 2014 77% increase in YouTube views From 120,033 in April 2013 to 212,375 in April 2014 680% increase in Flickr views From 348,257 in April 2013 to 2.7 million in April 2014 60% increase in SlideShare downloads From 3,048 in April 2013 to 4,861 in April 2014
  11. 11. Monthly News Update • Emailed to 31,000 subscribers, plus IISD’s Forest-L Listserve (16,000 subscibers)
  12. 12. PowerPoints posted on SlideShare  SlideShare averaging 10,000 views per month  Multiple languages: English, French, Spanish, Indonesian, Portuguese  Top-viewed presentations have 5000+ views each
  13. 13. Climate change factsheets
  14. 14. Small workshops  Haze, Fire and Landscapes Workshop, Bogor, January  REDD+ workshop, Ougadougou, April Involvement in/alongside international events  SBSTA, Bonn, June: Mangroves side event, panelist on TEM, observer in SWG, forests & climate change community building, JMA policy brief  GCF, Brazil, August: Presentations, publication launch  UGA, NY, September: Technical workshop, CGIAR Development Dialogues  COP20, Lima, Dec.: Side events, MINAM partnership Major events  Forests Asia Summit, Jakarta, May Events
  15. 15. Forests Asia Summit  Themes included “Climate change and low-emissions development on the ground”  Keynote speeches by:  Chair of Intergovernmental Panel on Climate Change  Environment Minister of Peru/COP20 President  Other themes included climate change-related topics  2,200 participants attended, more than 6,000 viewers watched live online, 3.45 million Twitter users reached + 4.9 million through SBY’s account  Media partnerships with major groups in Indonesia: audience of >30 million  Delegations from all Southeast Asian countries attended, including the President of Indonesia and 12 government ministers  Bilateral meetings between Ministers and Dr. Pachauri, IPCC  VIP Lunch ‘Road to COP20’ hosted by Peru Environment Minister/COP20 President with ASEAN Ministers  Capacity building: Youth session, Journalist training, Social media bootcamp
  16. 16. 2014 Global Landscapes Forum Climate Deal Green EconomySDGs Global Landscapes Forum • Builds on success in Warsaw and landscapes.org • Timely focus on Sustainable Development Goals, climate change agenda (Kyoto protocol successor), green economy • Climate change to be a cross-cutting theme
  17. 17. Regional engagement Climate Change Communications Focal Point works with Regional Communications Coordinators and Senior Policy Advisor for engagement with national and international policy Latin America Comms Coordinator Africa Comms Coordinator Asia Comms Coordinator Climate Change Communications Focal Point Senior Policy Advisor - UNFCCC
  18. 18. Thank you i.badgery-parker@cigar.org

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