Vizerra - innovations in visual communications using games and VR&AR

Alexander Lavrov
Alexander LavrovCTO at 3DreamTeam
Interactive 3D solutions, virtual and augmented reality
Full in-house cycle of product development
Vizerra is a leading developer of interactive AR&VR 3D applications including for large complex
projects.
We implemented more than 200 complex projects over the past 10 years for huge clients like
Olympic committee, Siemens or HTC.
SIGNIFICANT ACHIEVEMENTS
Our diverse portfolio of interactive 3D models includes the full scale rendering of the entire 2014
Winter Olympics park, as well as Sagrera transportation hub in Barcelona, Mims Park in Atlanta,
Lozana railway station and many others.
• Finalist of VizSim Unity Award in 2013 and 2014
• Named among the fastest growing tech innovations companies at the DEMO conference in
Silicon Valley in San Jose
• Prize-winner in а competition held by Google and Forbes
• Co-founder of association of virtual and augmented reality
• Best European museum mobile app 2016 with Virtual Architecture Museum
RENOWNED PARTNERS
• Authorized Autodesk developer
• Samsung Silver partner
• Valuable member of Nvidia ecosystem
PROFESSIONAL TEAM
The core of our team gained experience in renowned international companies, won in many
international competitions, members of prestigious associations like ACM or IEEE and have been
working together at Vizerra over 10+ years.
ATTRACTIVE PRICES
Our production team is in Russia that allows us to produce high quality projects at a price of 2
times lower than in the US or Europe
offices:
San Francisco
Losanna
Moscow
SAGRERA
TRANSPORTATION
HUB IN BARCELONA
https://www.youtube.com/watch?v=g
v9tRDYnXoU
The model is being used
as a versatile tool for
collaboration of architects, urban
planners and municipal
authorities in Barcelona. It was
extremely difficult to organize this
cooperation, since the total
number of drawings, sketches,
static 3D models and other data
on the project has counted
several thousands of units.
The VIZERRA model saving
about 10% of project cost.
MIMS Park
in Atlanta
https://www.youtube.com/watch?
v=5UxA0vCJ7wQ
Created a 3D photo realistic
interactive model based on
original drawings, sketches and
ideas shared during multiple
meetings with community leaders,
city officials and urban farmers.
The interactive 3D model is used
by the National Monuments
Foundation to demonstrate their
ideas to investors and afford the
decision-makers an opportunity to
walk/fly through the proposed
park before breaking ground.
2014 WINTER
OLYMPICS PARK
https://www.youtube.com/watch?v=Ka_mq
ESuhf0
• Interactive 3D-model accurately
reflects the area of 600 square
kilometers.
• embedded tools enable user access
and sharing rights management
• multiple users can work
simultaneously on separate objects
within the model
• effective system for events planning
and scenario management
• user-friendly demos to non-technical
decision makers, and for staff
training
Cultural projects
https://www.youtube.com/watch?v=uKRb1
Y3xAg0&list=PLOMJC1tAF5uvvS7mMPpsb
wEcki9kt2uQR
• 20+ UNESCO projects
• Hermitage and State museum of Arts
in VR
• Augmented reality platform for
Ministry of Culture
• Best mobile museum app of Europe
with Virtual Architecture museum
• 1 100 000 users of Weapons of
Heroes museum app
Advantages and cost savings
VIZERRA creates realistic looking interactive 3D environments of nearly any object or
territory by transforming large volumes of heterogeneous data. Based on our
customers’ experience, we know that demonstrating a project as an interactive 3D
model allows to speed up the investment decision by 2 times, and realize budget
savings of up to 30% during the planning phase thanks to prompt identification of
design conflicts.
• We work with all available data: BIM, 3D, 2D, sketches and others.
• А user could freely move within Vizerra 3D environment on client`s preferred
devices.
• Easily switch seasons, and time of the day
• Explore detailed interiors
• Examine objects in fine details and interact with objects.
• The entire project is on one screen in simple intuitive view
• Accurate data reproduction
• All users stay at the same page while working at the project
• Group workflow becomes more effective
• Better understanding of the project in context of existing environment
• Reducing terms and costs for marketing materials
• An opportunity of project’s remote presentations
• Error-checking at early stages
• Wow effect from full interactive detailed project representation
Take a look at our interactive projects videos:
https://www.youtube.com/user/Vizerra
Our team
Alexander Lavrov
Chief Executive Officer
Alexander is a well-known
manager, scientist, and designer.
Previously, he was the CEO in a
science films studio, advertising
studios and instructor in a computer
graphics school. He is also the
senior lecturer at Moscow State
University of Culture and Arts, and
at the British Higher School of
Design. He has been awarded the
Leading Scientists of the World
Award from IBC and he is the
Honorable doctor of Yorker
International University. Alexander
is a Fellow of the ACM, IEEE,
IGDA, AIAS and Eurographics.
Arman Gukasyan
Owner of Vizerra holding
Prior to founding VIZERRA in
2008, he was the CEO of a 3D
GIS company, building systems
accross 5 countries: Russia,
Singapore, China, India, UK. Prior
to that Arman was sales and
marketing specialist with a
significant developer background,
worked in large corporate Swiss
and US companies. Arman
received MBA degree from
Graduate School of Business,
Grenoble, France in 2005. He also
graduated from Management and
Marketing at IFM, Genève,
Switzerland.
Oleg Maddox
Chief Technical Officer
Oleg Maddox is a well-
known computer games
and innovative imaging
technology developer.
He is the head of the
team that created the
famous series of aircraft
simulators IL-2:
Sturmovik. Various
advanced graphics
technologies developed
under his leadership
were repeatedly
demonstrated by the
leading hardware
manufacturers, such as
Intel, NVIDIA and
others.
Alex Soloviev
Creative Director
Alex is one of the most
experienced and celebrated
designers in Moscow. He
started his career in 1992 at
KitArt. He has gained
significant experience in
respected and leading
magazines such as
Kommersant, Stolica and Itogi.
During his career, he has
successfully launched
numerous international brands
in Russian market, including
such brands as Coca-Cola,
BonAqua, Nescafe and ION.
He was an Art Director of
Maxim magazine and BOSCO
Magazine.
a.lavrov@vizerra.comvizerra.pro youtube.com/user/Vizerra
1 of 9

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Vizerra - innovations in visual communications using games and VR&AR

  • 1. Interactive 3D solutions, virtual and augmented reality Full in-house cycle of product development
  • 2. Vizerra is a leading developer of interactive AR&VR 3D applications including for large complex projects. We implemented more than 200 complex projects over the past 10 years for huge clients like Olympic committee, Siemens or HTC. SIGNIFICANT ACHIEVEMENTS Our diverse portfolio of interactive 3D models includes the full scale rendering of the entire 2014 Winter Olympics park, as well as Sagrera transportation hub in Barcelona, Mims Park in Atlanta, Lozana railway station and many others. • Finalist of VizSim Unity Award in 2013 and 2014 • Named among the fastest growing tech innovations companies at the DEMO conference in Silicon Valley in San Jose • Prize-winner in а competition held by Google and Forbes • Co-founder of association of virtual and augmented reality • Best European museum mobile app 2016 with Virtual Architecture Museum RENOWNED PARTNERS • Authorized Autodesk developer • Samsung Silver partner • Valuable member of Nvidia ecosystem PROFESSIONAL TEAM The core of our team gained experience in renowned international companies, won in many international competitions, members of prestigious associations like ACM or IEEE and have been working together at Vizerra over 10+ years. ATTRACTIVE PRICES Our production team is in Russia that allows us to produce high quality projects at a price of 2 times lower than in the US or Europe offices: San Francisco Losanna Moscow
  • 3. SAGRERA TRANSPORTATION HUB IN BARCELONA https://www.youtube.com/watch?v=g v9tRDYnXoU The model is being used as a versatile tool for collaboration of architects, urban planners and municipal authorities in Barcelona. It was extremely difficult to organize this cooperation, since the total number of drawings, sketches, static 3D models and other data on the project has counted several thousands of units. The VIZERRA model saving about 10% of project cost.
  • 4. MIMS Park in Atlanta https://www.youtube.com/watch? v=5UxA0vCJ7wQ Created a 3D photo realistic interactive model based on original drawings, sketches and ideas shared during multiple meetings with community leaders, city officials and urban farmers. The interactive 3D model is used by the National Monuments Foundation to demonstrate their ideas to investors and afford the decision-makers an opportunity to walk/fly through the proposed park before breaking ground.
  • 5. 2014 WINTER OLYMPICS PARK https://www.youtube.com/watch?v=Ka_mq ESuhf0 • Interactive 3D-model accurately reflects the area of 600 square kilometers. • embedded tools enable user access and sharing rights management • multiple users can work simultaneously on separate objects within the model • effective system for events planning and scenario management • user-friendly demos to non-technical decision makers, and for staff training
  • 6. Cultural projects https://www.youtube.com/watch?v=uKRb1 Y3xAg0&list=PLOMJC1tAF5uvvS7mMPpsb wEcki9kt2uQR • 20+ UNESCO projects • Hermitage and State museum of Arts in VR • Augmented reality platform for Ministry of Culture • Best mobile museum app of Europe with Virtual Architecture museum • 1 100 000 users of Weapons of Heroes museum app
  • 7. Advantages and cost savings VIZERRA creates realistic looking interactive 3D environments of nearly any object or territory by transforming large volumes of heterogeneous data. Based on our customers’ experience, we know that demonstrating a project as an interactive 3D model allows to speed up the investment decision by 2 times, and realize budget savings of up to 30% during the planning phase thanks to prompt identification of design conflicts. • We work with all available data: BIM, 3D, 2D, sketches and others. • А user could freely move within Vizerra 3D environment on client`s preferred devices. • Easily switch seasons, and time of the day • Explore detailed interiors • Examine objects in fine details and interact with objects. • The entire project is on one screen in simple intuitive view • Accurate data reproduction • All users stay at the same page while working at the project • Group workflow becomes more effective • Better understanding of the project in context of existing environment • Reducing terms and costs for marketing materials • An opportunity of project’s remote presentations • Error-checking at early stages • Wow effect from full interactive detailed project representation Take a look at our interactive projects videos: https://www.youtube.com/user/Vizerra
  • 8. Our team Alexander Lavrov Chief Executive Officer Alexander is a well-known manager, scientist, and designer. Previously, he was the CEO in a science films studio, advertising studios and instructor in a computer graphics school. He is also the senior lecturer at Moscow State University of Culture and Arts, and at the British Higher School of Design. He has been awarded the Leading Scientists of the World Award from IBC and he is the Honorable doctor of Yorker International University. Alexander is a Fellow of the ACM, IEEE, IGDA, AIAS and Eurographics. Arman Gukasyan Owner of Vizerra holding Prior to founding VIZERRA in 2008, he was the CEO of a 3D GIS company, building systems accross 5 countries: Russia, Singapore, China, India, UK. Prior to that Arman was sales and marketing specialist with a significant developer background, worked in large corporate Swiss and US companies. Arman received MBA degree from Graduate School of Business, Grenoble, France in 2005. He also graduated from Management and Marketing at IFM, Genève, Switzerland. Oleg Maddox Chief Technical Officer Oleg Maddox is a well- known computer games and innovative imaging technology developer. He is the head of the team that created the famous series of aircraft simulators IL-2: Sturmovik. Various advanced graphics technologies developed under his leadership were repeatedly demonstrated by the leading hardware manufacturers, such as Intel, NVIDIA and others. Alex Soloviev Creative Director Alex is one of the most experienced and celebrated designers in Moscow. He started his career in 1992 at KitArt. He has gained significant experience in respected and leading magazines such as Kommersant, Stolica and Itogi. During his career, he has successfully launched numerous international brands in Russian market, including such brands as Coca-Cola, BonAqua, Nescafe and ION. He was an Art Director of Maxim magazine and BOSCO Magazine.