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How to prototype apps

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How to prototype apps

  1. 1. How to make apps Christian Genco.com @cgenco anything
  2. 2. Human Centered Design
  3. 3. First focus on building the right thing,! then worry about building the thing right.
  4. 4. Don’t build the wrong thing.
  5. 5. Overview 1. Find the pain 2. Define the problem 3. Prototype 4. Build the MVP 5. Everything else
  6. 6. 1. Find the pain
  7. 7. 1. Find the pain “Tell me more about…” ! “Show me how you…” ! “Tell me about a time when…”
  8. 8. mmmmmmmm… *awkward silence*
  9. 9. 1. Find the pain
  10. 10. 1. Find the pain Exercise: in pairs, interview each other about your banking experience (10m)
  11. 11. Overview 1. Find the pain 2. Define the problem 3. Prototype 4. Build the MVP 5. Everything else
  12. 12. 2. Define the problem
  13. 13. 2. Define the problem
  14. 14. 2. Define the problem How might we get rid of traffic? Why would we want to? What’s stopping us?
  15. 15. 2. Define the problem
  16. 16. 2. Define the problem
  17. 17. How might we make a better green-stripe soap bar? why? To beat Colgate To enter a new market To make a more refreshing soap To win double blind tests 2. Define the problem
  18. 18. We don’t know what “more refreshing” means What’s stopping us? HMW make a more refreshing soap? We don’t have Colgate’s ad department We don’t know what customers want 2. Define the problem
  19. 19. We don’t know what “more refreshing” means What are refreshing things? 2. Define the problem
  20. 20. HMW make soap as fresh as the beach? 2. Define the problem
  21. 21. 2. Define the problem Exercise: by yourself, generate 10 “How might we” questions from your interview (5m)
  22. 22. Overview 1. Find the pain 2. Define the problem 3. Prototype 4. Build the MVP 5. Everything else
  23. 23. 3. Prototype
  24. 24. Lower Your Cost of Change! “Change is your best friend. The more expensive it is to make a change, the less likely you'll make it. And if your competitors can change faster than you, you're at a huge disadvantage. If change gets too expensive, you're dead.” gettingreal.37signals.com 3. Prototype
  25. 25. 3. Prototype balsamiq.com
  26. 26. 3. Prototype marvelapp.com
  27. 27. 3. Prototype
  28. 28. 3. Prototype
  29. 29. Overview 1. Find the pain 2. Define the problem 3. Prototype 4. Build the MVP 5. Everything else
  30. 30. 4. Build the Minimum Viable Product What’s the least amount of work you could do to have something that solves the problem?
  31. 31. 4. Build the Minimum Viable Product “Get a version 1 out fast, then improve it based on users' reactions…Wufoo released their form-builder before the underlying database. You can't even drive the thing yet, but 83,000 people came to sit in the driver's seat and hold the steering wheel.” paulgraham.com/startuplessons.html
  32. 32. 4. Build the Minimum Viable Product Underdo your competition! “Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing. This means less features, less options/ preferences, and less promises.” gettingreal.37signals.com
  33. 33. Overview 1. Find the pain 2. Define the problem 3. Prototype 4. Build the MVP 5. Everything else
  34. 34. 5. Everything Else
  35. 35. 5. Everything Else
  36. 36. 5. Everything Else
  37. 37. 5. Everything Else
  38. 38. 5. Everything Else
  39. 39. 5. Everything Else
  40. 40. How to make apps Christian Genco.com @cgenco anything Questions?

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