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The top 20 multi-channel retailers in the UK and US know the answer. But most of the top 20 Australian retailers are yet to discover this secret.
This high-performance channel is Affiliate Marketing, and with the right strategic approach to affiliate techniques such as comparison, cash-back, coupons and content, retailers can easily achieve one-fifth of their online sales via the affiliate channel.
Affiliate marketing has been bubbling under the surface of the Australian ecommerce scene for several years, but the evidence now shows the channel is about to explode.
In this session, we will illustrate the best use of affiliate marketing with case studies from local and international retailers. We will explain why the market conditions are right, right now for retailers to get involved.
The session will also include vital information such as: the latest proprietary research on the Australian market, how to track offline advertising to online sales through multiple devices, how to future-proof your digital marketing spend via cookie-less tracking, and coupon strategies that increase your average order value.
Our real-life examples will have you rushing back to work to implement these strategies in your business and realise an immediate return.