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www.dgm-au.comChris.garner@dgm-au.comTwitter.com/cgarner2000Affiliate Marketing: Find Out What You AreMissing Out On
Affiliate Marketing: Find Out What You AreMissing Out On
25%
Smallerbrands
Perspective
$10M sales delivered every month
Happy customers
Affiliate marketing can deliver 20% of onlinesales
the most cost effective channel delivers a ROASof over $15:$1
Affiliate marketing can deliver sales in Allcategories
Raise your hand if your company operates anaffiliate program
Affiliate Marketing Explained
Affiliate Marketing ExplainedAffiliate Marketing Explained
Get inside the head of our customers
Trust
Blog content
More traffic each month than Catch of the Day
10X more sales than Facebook
Australian Women OnlineBlog content
Mamamia40,000 fans on Facebook
Reward StyleUSA 3rd largest fashion publisher
Cashback site
Affiliate Categories - Cashback$266K in sales last month
Loyalty site
Affiliate Categories – Loyalty / Reward3M members and counting
Coupon site
Affiliate Categories – Coupons$30M+ sales monthly – part owned by Google
Shopping comparison
Affiliate Categories - Shopping$115K in sales revenue for our advertisers
Affiliate marketing can deliver 20% of onlinesales
Market share of the years$100+M2 years
Market share of the years$100+MAffiliatec20%
LoyaltyUser ReviewsComparisonCoupons
the most cost effective channel delivers a ROASof over $15:$1
AUD$13.2B
AUD$116B
12%
the most cost effective channel delivers a ROASof over $15:$1
the most cost effective channel delivers a ROASof over $15:$1
SONY ROAS $20:1
Big W ROAS $20:1
Babies Got Style ROAS $12:1
Westfield ROAS $20:1
Affiliate marketing is a “no brainer”
Affiliate marketing can deliver sales in Allcategories
Validated sales revenue$-$500,000.00$1,000,000.00$1,500,000.00$2,000,000.00$2,500,000.00Sales RevenueBrand RBrand QBrand P...
28 new customers every minute
$60 of fashion sales every minute
15,000 credit card applications every month
1 pizza sold every two minutes
$50 of electrical appliances every minute
Macro digital marketing Globally
$AU 3.342 Billion an increase of $516MillionMarket FY2012/13
IAB advertising spend per capitaAUD $228.7 pa AUD $190.1 pa AUD $163.7 paSource: IAB USA / UK / Australia PwC 2013 report
AUD $900 pa AUD $2485 pa AUD $1098 paSource: 2013 eConsultancy Internet Statistics CompendiumSource: Australian Bureau of ...
Global Advertising ROI
Finally the ROASAUD $3.9 AUD $8.00 AUD $6.9Source: 2013 eConsultancy Internet Statistics CompendiumSource: Australian Bure...
Affiliate ROI
ROAS by channelAffiliate is 800% more cost effective than DisplayAffiliate is 100% more cost effective than SearchSearch $...
LowHighHighROI
LowHighHighROI
Affiliate marketing is the foundation of yourdigital marketing strategy
Strategies
Looking at shifts in consumer behaviour
Consumers Coupons
Coupon searches in Google insightsCoupon growth in AU hasrisen significantly sinceGFC
38% of coupon users earn$80K+ per year22% of individual earn$100K+ per yearMore affluent households dominatecoupon usage: ...
Affluent customersuse more coupons
Use coupons on highmargin products
Lenovo 15% off when you spent $1200ResultsCoupon AOV was $12XXNon Coupon AOV was $6XXSales increased by2%Revenue increased...
Average Transaction Value for Dell$100M+ sales over 3 yearsCoupons deliver higher 30% higher Averagetransaction value than...
Use “X% off when youspend $Y” where $Y is50% greater than ATV
Use coupons for upselling
Plan for yourcoupons to go viral
Ensure your onlinecheckout can rejectinactive coupons
Set expiry dates andunique identificationto measureredemption
Always include Terms& Conditions forcoupon use
dgm exclusive coupon rulesUse coupons on high margin productsUse “X% off when you spend $Y” where $Y is 50% greater than A...
Don’t use couponson your volumedrivers
Affiliate marketing is the foundation of yourdigital marketing strategy
Strategies
Affiliate search
Free Gap Analysis
Free Gap Analysis
ROAS by channelAffiliate is 800% more cost effective than DisplayAffiliate is 100% more cost effective than SearchSearch $...
The best advert ALWAYS shows
It doesn’t matter if that advert is written byyou, an agency or an affiliate
Maximise traffic
Prevent your brand being hijacked
Cut your costs
Increase margins
Strategies
66% of shoppers willexit a website duringtheir checkoutShopping Cart Abandonment
Case Study Monsoon
Fully PersonalizedUrgent29.31%20 Minutes2 x Subject Line45.75%
Fully PersonalizedUrgent29.31%20 Minutes2 x Subject Line45.75%
Case Study Paul Smith
Fully PersonalizedCustomer Service27.99%40 Minutes2 x Subject Line60.52%
Fully PersonalizedCustomer Service27.99%40 Minutes2 x Subject Line60.52%
Shopping Cart Abandonment can beimplemented for FREE
Traditional Media
Traditional Media
Traditional Media
CAN’T BEMEASUREDTraditional Media
How can you attribute online sales to OfflineAds?
PROBLEM
7.1 million AutoClub members inAustralia
ConversionLast click wins
SOLUTION…
Number of coupon sales per month 501Value of coupon sales per month $100KMonthly cost saving $25K
CAN NOW BEMEASURED
CAN NOW BEMEASURED
Affiliate marketing can deliver 20% incrementalAffiliate marketing has the highest ROASUse coupons for up sellingImplement...
BRANDED INTRO SLIDE• Who we are• What we cover• Case studies whatdo they cover• Quick snapshotwww.dgm-au.comChris.garner@d...
Strategies
Case Study Westfield
Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13Westfield500,000 clicks in 10 months
Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13Westfield10,000 sales in 10 months
Affiliate marketing is ALWAYS ON strategy
Strategies
Customer Journey
ConversionEmailWho decides which channel is last click
ConversionLast click wins
UniversalTrackingtechnologyAffiliateMarketingDe Duplication across all channel
UniversalTrackingtechnologyAffiliateMarketingDuplication rates across channels > 30%
Case Study Dealsdirect
2,063Duplicate Sales$16,374Cost Efficiencies$251,903Duplicate Revenue27%of sales were not last clickDe-Duplication Aug – O...
The affiliate channel has been instrumental in the decision makingpurchaseActivity de-duped against all channels apart fro...
De duping based on last click can save 30% inefficiencies
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?
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i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?

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The top 20 multi-channel retailers in the UK and US know the answer. But most of the top 20 Australian retailers are yet to discover this secret.

This high-performance channel is Affiliate Marketing, and with the right strategic approach to affiliate techniques such as comparison, cash-back, coupons and content, retailers can easily achieve one-fifth of their online sales via the affiliate channel.
Affiliate marketing has been bubbling under the surface of the Australian ecommerce scene for several years, but the evidence now shows the channel is about to explode.
In this session, we will illustrate the best use of affiliate marketing with case studies from local and international retailers. We will explain why the market conditions are right, right now for retailers to get involved.

The session will also include vital information such as: the latest proprietary research on the Australian market, how to track offline advertising to online sales through multiple devices, how to future-proof your digital marketing spend via cookie-less tracking, and coupon strategies that increase your average order value.

Our real-life examples will have you rushing back to work to implement these strategies in your business and realise an immediate return.

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i Media Retail Summit Australia 2013 WHICH CHANNEL CAN DELIVER 20% OF YOUR ONLINE SALES WITH NO WASTAGE OF MARKETING DOLLARS?

  1. 1. www.dgm-au.comChris.garner@dgm-au.comTwitter.com/cgarner2000Affiliate Marketing: Find Out What You AreMissing Out On
  2. 2. Affiliate Marketing: Find Out What You AreMissing Out On
  3. 3. 25%
  4. 4. Smallerbrands
  5. 5. Perspective
  6. 6. $10M sales delivered every month
  7. 7. Happy customers
  8. 8. Affiliate marketing can deliver 20% of onlinesales
  9. 9. the most cost effective channel delivers a ROASof over $15:$1
  10. 10. Affiliate marketing can deliver sales in Allcategories
  11. 11. Raise your hand if your company operates anaffiliate program
  12. 12. Affiliate Marketing Explained
  13. 13. Affiliate Marketing ExplainedAffiliate Marketing Explained
  14. 14. Get inside the head of our customers
  15. 15. Trust
  16. 16. Blog content
  17. 17. More traffic each month than Catch of the Day
  18. 18. 10X more sales than Facebook
  19. 19. Australian Women OnlineBlog content
  20. 20. Mamamia40,000 fans on Facebook
  21. 21. Reward StyleUSA 3rd largest fashion publisher
  22. 22. Cashback site
  23. 23. Affiliate Categories - Cashback$266K in sales last month
  24. 24. Loyalty site
  25. 25. Affiliate Categories – Loyalty / Reward3M members and counting
  26. 26. Coupon site
  27. 27. Affiliate Categories – Coupons$30M+ sales monthly – part owned by Google
  28. 28. Shopping comparison
  29. 29. Affiliate Categories - Shopping$115K in sales revenue for our advertisers
  30. 30. Affiliate marketing can deliver 20% of onlinesales
  31. 31. Market share of the years$100+M2 years
  32. 32. Market share of the years$100+MAffiliatec20%
  33. 33. LoyaltyUser ReviewsComparisonCoupons
  34. 34. the most cost effective channel delivers a ROASof over $15:$1
  35. 35. AUD$13.2B
  36. 36. AUD$116B
  37. 37. 12%
  38. 38. the most cost effective channel delivers a ROASof over $15:$1
  39. 39. the most cost effective channel delivers a ROASof over $15:$1
  40. 40. SONY ROAS $20:1
  41. 41. Big W ROAS $20:1
  42. 42. Babies Got Style ROAS $12:1
  43. 43. Westfield ROAS $20:1
  44. 44. Affiliate marketing is a “no brainer”
  45. 45. Affiliate marketing can deliver sales in Allcategories
  46. 46. Validated sales revenue$-$500,000.00$1,000,000.00$1,500,000.00$2,000,000.00$2,500,000.00Sales RevenueBrand RBrand QBrand PBrand OBrand NBrand MBrand LBrand KBrand JBrand IBrand HBrand GBrand F500% YoY Growth in affiliate fashion salesBrand L (mature advertiser) sales increased through the channel by 250% YoY
  47. 47. 28 new customers every minute
  48. 48. $60 of fashion sales every minute
  49. 49. 15,000 credit card applications every month
  50. 50. 1 pizza sold every two minutes
  51. 51. $50 of electrical appliances every minute
  52. 52. Macro digital marketing Globally
  53. 53. $AU 3.342 Billion an increase of $516MillionMarket FY2012/13
  54. 54. IAB advertising spend per capitaAUD $228.7 pa AUD $190.1 pa AUD $163.7 paSource: IAB USA / UK / Australia PwC 2013 report
  55. 55. AUD $900 pa AUD $2485 pa AUD $1098 paSource: 2013 eConsultancy Internet Statistics CompendiumSource: Australian Bureau of Statistics , WikipediaDigital consumer spend per capita
  56. 56. Global Advertising ROI
  57. 57. Finally the ROASAUD $3.9 AUD $8.00 AUD $6.9Source: 2013 eConsultancy Internet Statistics CompendiumSource: Australian Bureau of Statistics , Wikipedia
  58. 58. Affiliate ROI
  59. 59. ROAS by channelAffiliate is 800% more cost effective than DisplayAffiliate is 100% more cost effective than SearchSearch $10.13 Affiliate $20.00 Display $1.80 Social Media $0.70
  60. 60. LowHighHighROI
  61. 61. LowHighHighROI
  62. 62. Affiliate marketing is the foundation of yourdigital marketing strategy
  63. 63. Strategies
  64. 64. Looking at shifts in consumer behaviour
  65. 65. Consumers Coupons
  66. 66. Coupon searches in Google insightsCoupon growth in AU hasrisen significantly sinceGFC
  67. 67. 38% of coupon users earn$80K+ per year22% of individual earn$100K+ per yearMore affluent households dominatecoupon usage: 38% of “super heavy”users and 41% of “enthusiasts” comefrom households with incomes greaterthan $70,000Affluent Consumers Use More Coupons (USD)Households with income of $100,000and up were the primary drivers ofcoupon growth in 2009.
  68. 68. Affluent customersuse more coupons
  69. 69. Use coupons on highmargin products
  70. 70. Lenovo 15% off when you spent $1200ResultsCoupon AOV was $12XXNon Coupon AOV was $6XXSales increased by2%Revenue increased 43%
  71. 71. Average Transaction Value for Dell$100M+ sales over 3 yearsCoupons deliver higher 30% higher Averagetransaction value than all other channels for Dell$0$200$400$600$800$1,000$1,200$1,400Coupons Display Banners Email CRM PPC SearchATV for Different Channels2009 2010 2011 2012
  72. 72. Use “X% off when youspend $Y” where $Y is50% greater than ATV
  73. 73. Use coupons for upselling
  74. 74. Plan for yourcoupons to go viral
  75. 75. Ensure your onlinecheckout can rejectinactive coupons
  76. 76. Set expiry dates andunique identificationto measureredemption
  77. 77. Always include Terms& Conditions forcoupon use
  78. 78. dgm exclusive coupon rulesUse coupons on high margin productsUse “X% off when you spend $Y” where $Y is 50% greater than ATVUse coupons for up sellingPlan for you coupons to go viralEnsure your online checkout can reject inactive couponsSet expiry dates and unique identification to measure redemptionAlways include Terms & Conditions for coupon use
  79. 79. Don’t use couponson your volumedrivers
  80. 80. Affiliate marketing is the foundation of yourdigital marketing strategy
  81. 81. Strategies
  82. 82. Affiliate search
  83. 83. Free Gap Analysis
  84. 84. Free Gap Analysis
  85. 85. ROAS by channelAffiliate is 800% more cost effective than DisplayAffiliate is 100% more cost effective than SearchSearch $10.13 Affiliate $20.00 Display $1.80 Social Media $0.70
  86. 86. The best advert ALWAYS shows
  87. 87. It doesn’t matter if that advert is written byyou, an agency or an affiliate
  88. 88. Maximise traffic
  89. 89. Prevent your brand being hijacked
  90. 90. Cut your costs
  91. 91. Increase margins
  92. 92. Strategies
  93. 93. 66% of shoppers willexit a website duringtheir checkoutShopping Cart Abandonment
  94. 94. Case Study Monsoon
  95. 95. Fully PersonalizedUrgent29.31%20 Minutes2 x Subject Line45.75%
  96. 96. Fully PersonalizedUrgent29.31%20 Minutes2 x Subject Line45.75%
  97. 97. Case Study Paul Smith
  98. 98. Fully PersonalizedCustomer Service27.99%40 Minutes2 x Subject Line60.52%
  99. 99. Fully PersonalizedCustomer Service27.99%40 Minutes2 x Subject Line60.52%
  100. 100. Shopping Cart Abandonment can beimplemented for FREE
  101. 101. Traditional Media
  102. 102. Traditional Media
  103. 103. Traditional Media
  104. 104. CAN’T BEMEASUREDTraditional Media
  105. 105. How can you attribute online sales to OfflineAds?
  106. 106. PROBLEM
  107. 107. 7.1 million AutoClub members inAustralia
  108. 108. ConversionLast click wins
  109. 109. SOLUTION…
  110. 110. Number of coupon sales per month 501Value of coupon sales per month $100KMonthly cost saving $25K
  111. 111. CAN NOW BEMEASURED
  112. 112. CAN NOW BEMEASURED
  113. 113. Affiliate marketing can deliver 20% incrementalAffiliate marketing has the highest ROASUse coupons for up sellingImplement Shopping Cart Abandonment on a CPATrack multiple devices and do not rely on Cookies!Test affiliate search with Free audits
  114. 114. BRANDED INTRO SLIDE• Who we are• What we cover• Case studies whatdo they cover• Quick snapshotwww.dgm-au.comChris.garner@dgm-au.comTwitter.com/cgarner2000
  115. 115. Strategies
  116. 116. Case Study Westfield
  117. 117. Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13Westfield500,000 clicks in 10 months
  118. 118. Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13Westfield10,000 sales in 10 months
  119. 119. Affiliate marketing is ALWAYS ON strategy
  120. 120. Strategies
  121. 121. Customer Journey
  122. 122. ConversionEmailWho decides which channel is last click
  123. 123. ConversionLast click wins
  124. 124. UniversalTrackingtechnologyAffiliateMarketingDe Duplication across all channel
  125. 125. UniversalTrackingtechnologyAffiliateMarketingDuplication rates across channels > 30%
  126. 126. Case Study Dealsdirect
  127. 127. 2,063Duplicate Sales$16,374Cost Efficiencies$251,903Duplicate Revenue27%of sales were not last clickDe-Duplication Aug – Oct 2012
  128. 128. The affiliate channel has been instrumental in the decision makingpurchaseActivity de-duped against all channels apart from organic searchDuplicated Sales / Revenue
  129. 129. De duping based on last click can save 30% inefficiencies

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