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Affiliate Marketing 101:

How to Monetise Your Blog


        By Roger Lee
         March 2013
Agenda

• The Basics
   → What is affiliate marketing?
   → How does it work
   → What can I Earn?
• Who is dgm?
• How Can I Use Affiliate Marketing?
• How Else Can I Use Social Media?
• Case Studies
• What Could You Promote?
• What to Do Next
• Questions
The Basics
Who is already using affiliate marketing?
What is Affiliate Marketing?

 • Earn money for generating sales or leads for online merchants
   through online promotion.



 • Payments are either on a flat rate per action or a share of basket



 • Work through an affiliate network to be able to promote a wide
   range of merchants.
http://t.dgm-au.com/c/0000/11111/1234
How does it work?
How does it work?
What Can I Earn?

Typical Commission Levels

   → Fashion 5-15%
       → M&S 12%, Bonds 9%, The Iconic 15%
   → Technology 2-5%
       → Dell 3%, iTunes 5%
   → Other Retail 3-10%
       →Deals Direct 5%, Dan Murphy’s 5.5-11%
   → Travel 1-10%
       →Expedia 1% on flights, 7% on merchant hotels
   → Competition / Lead Generation $1-$4
Who is dgm?
Who is dgm?


 • Australia’s largest affiliate network

 • Recently acquired Commission Monster, Australia’s
   second largest affiliate network

 • Technology powered by Impact Radius

 • Based in Sydney

 • Specialists in affiliate, Paid Search, Search Engine
   Optimisation & Multi-Variant Testing
Who are Our Clients?
Who Else Are Our Clients?
Who Are Our Publishers?




                   Over 2,200 other affiliates
dgm Interface
How Can I Use
Affiliate Marketing?
Banner Advertising
Text Links With-in A Post
Email to Site Members
Social Media
Promotion Code
Promoting iTunes
Tool & Partners
How Else Can I Use
  Social Media?
Share it
Pinterest
YouTube
Instagram
Build Credibility
Social Media Summary


 • Allow readers to easily promote your blog

 • Build blog awareness & gain new readers

 • Build credibility

 • Increase interaction with existing readers

 • Drive traffic to site to convert for special offers and selected products

 • Drive traffic straight to merchants’ sites through tracking links
Case Studies
Mum’s Grapevine / Bonds




 •   30% / 40% off Bonds voucher listed on site and sent via newsletter
 •   Listed on Facebook
 •   9% Commission
 •   Over 500 Sales driven in 3 days
Mumamia / Fashion Merchants




  • Product focus
  • Average value of a sale in January $80
  • Average Commission Rate 12.6%
  •   http://www.mamamia.com.au/style/7-outfits-for-under-50/
  •   http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-summer/
Australian Women Online




 • Commission $70 per sign up
 • Social Media Links
 • Strong Google Presence
The Fashion Catalyst

                       • ‘Get The Look’
                         campaign
                         development
                       • New season stock
                         launches
                       • Major sale campaigns
                       • Shared across social
                         channels
                       • Banners
                       • Average earnings per
                         click of $0.49
Melbourne Girl

                 • Brand Look Books and
                   Trend Guides
                 • Online Store, category
                   & product text links
                 • Sales Promotions &
                   Coupon codes
                 • Banners
                 • Average earnings per
                   click of $0.74
What Could You
  Promote?
What Could You Promote?

                          • Food & Cooking
                             → DealsDirect
                             → Grocery Run
                          • Arts & Crafts
                             → DealsDirect
                             → Big W
                          • Charities
                             → WWF
                             → WaterAid
                             → Etc
                          • Magazines
                             → iSubscribe
What Could You Promote?

                          • Wines
                             → Virgin Wines
                          • Cosmetics
                             → StrawberryNet
                             → Clinique
                             → Westfield
                          • Fashion
                             → Boohoo
                             → SurfStitch
                             → Westfield
                             → Etc.
What Could You Promote?

                          • Books
                             → iTunes
                             → iSubscribe
                             → More coming
                               soon
                          • Technology
                             → Dell
                             → Apple
                             → Kogan
                          • Health
                             → Weight Watchers
                          • Back to School
                             → DealsDirect
                             → BigW
What To Do Next
What’s the Catch?


  • No Sign Up Fee

  • No commitment

  • Quick & Easy to Sign Up

  • Team on hand for any questions you
    may have
Become an Affiliate


 • Register here:

 www.dgm-au.com/aff-signup.php
 • Join the programs for the merchants you want to promote

 • Put some links/banners on your site

 • Earn Commission
Key Takeaways
Top 5 Takeaways
 1) You should be monetising your blog using affiliate marketing

 2) Becoming an affiliate is quick, easy and risk free

 3) Integrated content is the key to earning money

 4) You can use social media to drive affiliate sales

 5) Become an affiliate with dgm
Thanks For Listening
Questions

            Roger Lee
            Senior Account Manager
            e roger.lee@dgm-au.com
            d (02) 8569 0089


            Melody Bennetts
            Publisher Manager
            e melody.bennetts@dgm-au.com
            d (02) 8569 0005


            www.dgm-au.com

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  • 1. Affiliate Marketing 101: How to Monetise Your Blog By Roger Lee March 2013
  • 2. Agenda • The Basics → What is affiliate marketing? → How does it work → What can I Earn? • Who is dgm? • How Can I Use Affiliate Marketing? • How Else Can I Use Social Media? • Case Studies • What Could You Promote? • What to Do Next • Questions
  • 4. Who is already using affiliate marketing?
  • 5. What is Affiliate Marketing? • Earn money for generating sales or leads for online merchants through online promotion. • Payments are either on a flat rate per action or a share of basket • Work through an affiliate network to be able to promote a wide range of merchants.
  • 7. How does it work?
  • 8. What Can I Earn? Typical Commission Levels → Fashion 5-15% → M&S 12%, Bonds 9%, The Iconic 15% → Technology 2-5% → Dell 3%, iTunes 5% → Other Retail 3-10% →Deals Direct 5%, Dan Murphy’s 5.5-11% → Travel 1-10% →Expedia 1% on flights, 7% on merchant hotels → Competition / Lead Generation $1-$4
  • 10. Who is dgm? • Australia’s largest affiliate network • Recently acquired Commission Monster, Australia’s second largest affiliate network • Technology powered by Impact Radius • Based in Sydney • Specialists in affiliate, Paid Search, Search Engine Optimisation & Multi-Variant Testing
  • 11. Who are Our Clients?
  • 12. Who Else Are Our Clients?
  • 13. Who Are Our Publishers? Over 2,200 other affiliates
  • 15. How Can I Use Affiliate Marketing?
  • 18. Email to Site Members
  • 23. How Else Can I Use Social Media?
  • 29. Social Media Summary • Allow readers to easily promote your blog • Build blog awareness & gain new readers • Build credibility • Increase interaction with existing readers • Drive traffic to site to convert for special offers and selected products • Drive traffic straight to merchants’ sites through tracking links
  • 31. Mum’s Grapevine / Bonds • 30% / 40% off Bonds voucher listed on site and sent via newsletter • Listed on Facebook • 9% Commission • Over 500 Sales driven in 3 days
  • 32. Mumamia / Fashion Merchants • Product focus • Average value of a sale in January $80 • Average Commission Rate 12.6% • http://www.mamamia.com.au/style/7-outfits-for-under-50/ • http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-summer/
  • 33. Australian Women Online • Commission $70 per sign up • Social Media Links • Strong Google Presence
  • 34. The Fashion Catalyst • ‘Get The Look’ campaign development • New season stock launches • Major sale campaigns • Shared across social channels • Banners • Average earnings per click of $0.49
  • 35. Melbourne Girl • Brand Look Books and Trend Guides • Online Store, category & product text links • Sales Promotions & Coupon codes • Banners • Average earnings per click of $0.74
  • 36. What Could You Promote?
  • 37. What Could You Promote? • Food & Cooking → DealsDirect → Grocery Run • Arts & Crafts → DealsDirect → Big W • Charities → WWF → WaterAid → Etc • Magazines → iSubscribe
  • 38. What Could You Promote? • Wines → Virgin Wines • Cosmetics → StrawberryNet → Clinique → Westfield • Fashion → Boohoo → SurfStitch → Westfield → Etc.
  • 39. What Could You Promote? • Books → iTunes → iSubscribe → More coming soon • Technology → Dell → Apple → Kogan • Health → Weight Watchers • Back to School → DealsDirect → BigW
  • 40. What To Do Next
  • 41. What’s the Catch? • No Sign Up Fee • No commitment • Quick & Easy to Sign Up • Team on hand for any questions you may have
  • 42. Become an Affiliate • Register here: www.dgm-au.com/aff-signup.php • Join the programs for the merchants you want to promote • Put some links/banners on your site • Earn Commission
  • 44. Top 5 Takeaways 1) You should be monetising your blog using affiliate marketing 2) Becoming an affiliate is quick, easy and risk free 3) Integrated content is the key to earning money 4) You can use social media to drive affiliate sales 5) Become an affiliate with dgm
  • 46. Questions Roger Lee Senior Account Manager e roger.lee@dgm-au.com d (02) 8569 0089 Melody Bennetts Publisher Manager e melody.bennetts@dgm-au.com d (02) 8569 0005 www.dgm-au.com