Digital Parents, Australia’s largest online community for blogging parents, this conference is the biggest social media event catering to Australia’s mum, parent and personal blogging communities. http://digitalparentsconference.com.au/
dgm is now delivering $60 of fashion sales every minute currently. That is around $2.5M per month. We are the leading network in Australia with 10 years of affiliate network operation over here and in New Zealand
We have just launched on the network
Westfield
Diva
Marcs
David Lawrence
French Connection
boohoo
Marks and Spencer
Next
The Iconic
As well as the hundreds of other fashion brands we have been managing for ages, including Westfield, Surfstitch, The Iconic, SABA and Sportscraft
Here are some example affiliates who are delivering all those sales
www.stylecollective.com.au
http://thefashioncatalyst.com/site
http://www.dropdeadgorgeousdaily.com/
http://www.mamamia.com.au
This was authored by my esteemed colleague Roger Lee
2. Agenda
• The Basics
→ What is affiliate marketing?
→ How does it work
→ What can I Earn?
• Who is dgm?
• How Can I Use Affiliate Marketing?
• How Else Can I Use Social Media?
• Case Studies
• What Could You Promote?
• What to Do Next
• Questions
5. What is Affiliate Marketing?
• Earn money for generating sales or leads for online merchants
through online promotion.
• Payments are either on a flat rate per action or a share of basket
• Work through an affiliate network to be able to promote a wide
range of merchants.
10. Who is dgm?
• Australia’s largest affiliate network
• Recently acquired Commission Monster, Australia’s
second largest affiliate network
• Technology powered by Impact Radius
• Based in Sydney
• Specialists in affiliate, Paid Search, Search Engine
Optimisation & Multi-Variant Testing
29. Social Media Summary
• Allow readers to easily promote your blog
• Build blog awareness & gain new readers
• Build credibility
• Increase interaction with existing readers
• Drive traffic to site to convert for special offers and selected products
• Drive traffic straight to merchants’ sites through tracking links
31. Mum’s Grapevine / Bonds
• 30% / 40% off Bonds voucher listed on site and sent via newsletter
• Listed on Facebook
• 9% Commission
• Over 500 Sales driven in 3 days
32. Mumamia / Fashion Merchants
• Product focus
• Average value of a sale in January $80
• Average Commission Rate 12.6%
• http://www.mamamia.com.au/style/7-outfits-for-under-50/
• http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-summer/
33. Australian Women Online
• Commission $70 per sign up
• Social Media Links
• Strong Google Presence
34. The Fashion Catalyst
• ‘Get The Look’
campaign
development
• New season stock
launches
• Major sale campaigns
• Shared across social
channels
• Banners
• Average earnings per
click of $0.49
35. Melbourne Girl
• Brand Look Books and
Trend Guides
• Online Store, category
& product text links
• Sales Promotions &
Coupon codes
• Banners
• Average earnings per
click of $0.74
37. What Could You Promote?
• Food & Cooking
→ DealsDirect
→ Grocery Run
• Arts & Crafts
→ DealsDirect
→ Big W
• Charities
→ WWF
→ WaterAid
→ Etc
• Magazines
→ iSubscribe
38. What Could You Promote?
• Wines
→ Virgin Wines
• Cosmetics
→ StrawberryNet
→ Clinique
→ Westfield
• Fashion
→ Boohoo
→ SurfStitch
→ Westfield
→ Etc.
39. What Could You Promote?
• Books
→ iTunes
→ iSubscribe
→ More coming
soon
• Technology
→ Dell
→ Apple
→ Kogan
• Health
→ Weight Watchers
• Back to School
→ DealsDirect
→ BigW
41. What’s the Catch?
• No Sign Up Fee
• No commitment
• Quick & Easy to Sign Up
• Team on hand for any questions you
may have
42. Become an Affiliate
• Register here:
www.dgm-au.com/aff-signup.php
• Join the programs for the merchants you want to promote
• Put some links/banners on your site
• Earn Commission
44. Top 5 Takeaways
1) You should be monetising your blog using affiliate marketing
2) Becoming an affiliate is quick, easy and risk free
3) Integrated content is the key to earning money
4) You can use social media to drive affiliate sales
5) Become an affiliate with dgm
46. Questions
Roger Lee
Senior Account Manager
e roger.lee@dgm-au.com
d (02) 8569 0089
Melody Bennetts
Publisher Manager
e melody.bennetts@dgm-au.com
d (02) 8569 0005
www.dgm-au.com