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Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.
But none of them can compare to the value proposition of Cashrewards.com.
On a macro level in Australia online media is becoming more and more expensive, now reaching over $6.8B per annum in Digital Ad spend according to the IAB Australia. In this competitive market place the lionshare of online Ad marketing spend sits with Google Facebook according to Boolmberg in the US, this approximated to 64% of Ad Spend or an equivalent ratio in Australia http://www.bloomberg.com/news/articles/2016-04-22/google-and-facebook-lead-digital-ad-industry-to-revenue-record. The increase in digital Ad spend is over 25 YoY. What is interesting is that Return on Advertiser Spend can be calculated by dividing the NAB online retail index http://business.nab.com.au/tag/online-retail-sales-index/ Over IAB Australia Ad Spend. This comes to a lowly figure of $3 return for every $1 spend. This is some of worse performance globally in the world.
Cashrewards are uniquely positioned in the market place to solve the problem of Advertisers paying extreme amounts of money for Ads on Facebook and Google to reach unengaged audiences that are not delivering sales.
Cashrewards only get paid by advertisers for delivering sales. Full stop. We place ads on our website and use email to push message our 250,000 strong. When our members click through these Advertiser and buy we get paid a small commission and we share that with the members. Watch this 1 min explainer https://www.youtube.com/watch?v=TLyO_AG7z4Q. This means that Advertisers like Dan Murphy's are diverting Google and Facebook budget to Cashrewards in order to reach our audience and generate sales. The ROAS for our advertisers is typically over 14:1 which represents 466% increase in return for Advertisers compared to the market as a whole.