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Cashrewards.com Vs Google Adwords Vs Facebook: Which Channel Returns More

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Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.

But none of them can compare to the value proposition of Cashrewards.com.

On a macro level in Australia online media is becoming more and more expensive, now reaching over $6.8B per annum in Digital Ad spend according to the IAB Australia. In this competitive market place the lionshare of online Ad marketing spend sits with Google Facebook according to Boolmberg in the US, this approximated to 64% of Ad Spend or an equivalent ratio in Australia http://www.bloomberg.com/news/articles/2016-04-22/google-and-facebook-lead-digital-ad-industry-to-revenue-record. The increase in digital Ad spend is over 25 YoY. What is interesting is that Return on Advertiser Spend can be calculated by dividing the NAB online retail index http://business.nab.com.au/tag/online-retail-sales-index/ Over IAB Australia Ad Spend. This comes to a lowly figure of $3 return for every $1 spend. This is some of worse performance globally in the world.

Cashrewards are uniquely positioned in the market place to solve the problem of Advertisers paying extreme amounts of money for Ads on Facebook and Google to reach unengaged audiences that are not delivering sales.

Cashrewards only get paid by advertisers for delivering sales. Full stop. We place ads on our website and use email to push message our 250,000 strong. When our members click through these Advertiser and buy we get paid a small commission and we share that with the members. Watch this 1 min explainer https://www.youtube.com/watch?v=TLyO_AG7z4Q. This means that Advertisers like Dan Murphy's are diverting Google and Facebook budget to Cashrewards in order to reach our audience and generate sales. The ROAS for our advertisers is typically over 14:1 which represents 466% increase in return for Advertisers compared to the market as a whole.

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Cashrewards.com Vs Google Adwords Vs Facebook: Which Channel Returns More

  1. 1. We Often Get Asked… Why Invest In Cashrewards.com Compared To Facebook And Google Or Even Programmatic Display? Here Is The Answer.
  2. 2. Measure Cashrewards.com AppNexus/ All Programmatic Display Facebook Ads Google Ad Exchange Google AdWords excluding “Brand” Keywords ROAS $1 : $10-$20 Nett $1 : $4 Gross $1 : $4 Gross $1 : $3 Gross $1 : $3 Gross Payment Terms Post Paid 60 days after cooling off Pre Pay Pre Pay Pre Pay Pre Pay Include cancelations Yes No No No No Viewability / Ad Fraud 100% / 0% Bot Traffic 50% Viewable /14% Bot Traffic 50% Viewable /14% Bot Traffic 50% Viewable /14% Bot Traffic 100% Viewable / 7-14% Bot Traffic Conversion Rate 20-87% 0.1% 1% 0.1% 3% Relevancy / User clicks High / Click Measurement Low / Impression Measurement Low / Impression Measurement Low / Impression Measurement High / Click Measurement
  3. 3. Cashrewards Value Proposition Is Clear BENEFIT 1 • When you post pay for sales after cancellations and returns then that has a huge impact on ANY business BENEFIT 2 • There is 100% viewability with Cashrewards and there is 0% Ad Fraud or Bot Traffic BENEFIT 3 • We deliver real people who are relevant and intent driven as they all click on Advertiser links, not people who see 1/3 of an Ad for less than 3 seconds BENEFIT 4 • We are a local Australian business who pays Tax on shore, we disrupt Ad $$$’s away from Mark Zuckerberg and Larry page and put it into the back pockets of you, our community
  4. 4. 660% more return through Cashrewards for Advertisers Savvy marketers are switching spend from Google and Facebook to Cashback in order to capitalise on the premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk. $- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 IAB and NAB Average online advertiser ROAS 2015 Cashrewards Average online advertiser ROAS
  5. 5. Why We Do What We Do? • On a macro level in Australia online media is becoming more and more expensive, now reaching over $6.8B per annum in Digital Ad spend according to the IAB Australia. In this competitive market place the lionshare of online Ad marketing spend sits with Google Facebook according to Bloomberg in the US. • This approximated to 64% of Ad Spend or an equivalent ratio in Australia see http://www.bloomberg.com/news/articles/2016-04-22/google-and-facebook-lead-digital- ad-industry-to-revenue-record . The increase in digital Ad spend is over 25% YoY. What is interesting is that Return on Advertiser Spend can be calculated by dividing the NAB online retail index http://business.nab.com.au/tag/online-retail-sales-index/ Over IAB Australia Ad Spend. This comes to a lowly figure of $3 return for every $1 spend. This is some of worse performance globally in the world. • Cashrewards are uniquely positioned in the market place to solve the problem of Advertisers paying extreme amounts of money for Ads on Facebook and Google to reach unengaged audiences that are not delivering sales.
  6. 6. Source Of Reference: Viewability • Facebook https://www.businessinsider.com.au/accuens-drew-huening-facebook-ads- viewability-for-less-than-1-second-2016-12?r=US&IR=T • Double Click Ad Exchange https://www.businessinsider.com.au/google-doubleclick- suspended-from-media-rating-council-accreditation-2016-10?r=US&IR=T • App Nexus http://www.mediapost.com/publications/article/273925/appnexus-sees-mrc- accreditation-as-move-toward-vie.html
  7. 7. Source Of Reference Ad Fraud • $100M+ Ad Fraud in Australia per annum http://www.adnews.com.au/news/ad-fraud-costs- industry-116-million • GBP600M Digital Display Ad Fraud in UK per annum https://brandsnews.spotify.com/uk/2017/02/15/enough-is-enough-for-ad-fraud-and- meaningless-metrics/ • Google Adwords Charges People for Bot Traffic http://www.thedrum.com/news/2015/09/23/google-adwords-charges-advertisers-bot- clicks-youtubes-counter-can-identify-fake

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