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Cause-Related Marketing

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Cause-Related Marketing

  1. 1. CAUSE-RELATED MARKETING Carolyn Galvante
  2. 2. 1. CAUSE-RELATED MARKETING2. BENEFITS3.P YLESS & CRM A
  3. 3. PROFIT-MAKING COMPANY ADVANCECAUSE &NON-PROFIT ORGANIZATION &SALES INCREASE 1. CAUSE-RELATED MARKETING
  4. 4. 10 CENTS PER LID
  5. 5. IF YOU HAD THE CUREWOULD YOU THROW IT AWAY?
  6. 6. 2. BENEFITS
  7. 7. 79 percent of americans
  8. 8. 81percent
  9. 9. 3.P YLESS & CRM A
  10. 10. +800 MILLION
  11. 11. $570,000
  12. 12. CREATIVITY &STRONG BUSINESS RESULTS
  13. 13. 1. CAUSE-RELATED MARKETING2. BENEFITS3.P YLESS & CRM A
  14. 14. RESOURCES http://www.inc.com/articles/2000/03/17876.htmlhttp://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-30-2004/0002262162&EDATE= http://ww5.komen.org/AboutUs/AboutUs.html http://yoplait.com/save-lids-save-lives/ http://www.slideshare.net/valentine547/payless-shoes-case-study http://www.collectivebrands.com/collective-responsibility/people/our-community http://www.hispanicprwire.com/print.php?l=in&id=4917 http://nonprofit.about.com/od/fundraising/a/causemarketing.htm http://online.wsj.com/article/SB10001424052748703512404576209140495600916.htmlhttp://www.msnbc.msn.com/id/21272004/ns/business-us_business/t/pink-october-blame-cause-marketing/#.TowC3HOs9e5 http://4thecausemarketing.com/?page_id=48 Swann, Patricia. Cases in Public Relations Management. New York: Routledge 2010. Wilcox, Dennis. Public Relations: Strategies and Tactics. Boston: Allyn & Bacon, 2010.
  15. 15. THANKYOU.

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