Making the Grade:Using Report Cardsto Assess the FoodSystemPresenters•    Susan Ellsworth, University of     California, D...
OverviewS  San Diego County (local) and Iowa (state) Food System Assessments    S  Processes    S  Indicators    S  Re...
Discussionü  Who is doing or considering    food system assessments?ü  What are your expectations    of this session?   ...
The San Diego Process:    Developing an AssessmentS  What is a food system assessment?   S  Why do it?S  How do you hop...
The San Diego Process:       Unpacking the AssessmentS  Components – major areas of   interest   S  Quantitative informa...
The San Diego Process:           Identifying GoalsS  What food systems issues do      S  Key Points   you care about? Th...
The San Diego Process:                              Assessment Vision & Goals    !!"#$#%&!(!)*++*,!-*./+0!.&1!2*//34*#&5!%...
The Iowa Process:Simultaneous Activities                             Food Strategic             Governance    System Plann...
Iowa Food Policy Council                                                                           2000-2006            • ...
The Iowa Process:          Food System MatrixS  Food System Sectors   S  Production   S  Transformation,   S  Distribu...
Participatory Considerations            San Diego                                   IowaS  Value of “ownership”          ...
Identifying Indicators           San Diego                            IowaS  Initial brainstorm             S  Workgroup...
Indicator Criteria              San Diego                                 IowaS  Need for primary data collection?   S  ...
Data Collection            San Diego                              IowaS  Create a system                S  Database   S...
San Diego Indicator Example                    Food Policy Neighborhood Nation Conference                                 ...
Agriculture industry for Iowa supported with a                                                          BOS     minimum of...
Food                                                                  Domain1System                                       ...
Composite Rating of the Health   of Iowa’s Food SystemVery Poor           Poor             Fair   Good                    ...
The San Diego Process:RecommendationsS  To include or not to   include?S  How do recommendations   relate to policy prio...
The San Diego Process:            “Opportunities”“These trends suggest several opportunities:S  Maintain or increase venu...
The Iowa Process:               RecommendationsS  3 cross-cutting recommendations to build food   system infrastructureS...
Iowa RecommendationProduction Sector Recommendations Series #1!              Indicator 1. Market value of fruits and veget...
The Iowa Process:                                                        Recommendations                                  ...
Lessons Learned                San Diego                                          IowaS    Allow plenty of time          ...
Next Steps           San Diego                                 IowaS  Inform next iteration of Action   S  Share with fo...
Thank You!San Diego   http://sandiegofoodsystem.com/   Gail Feenstra - gwfeenstra@ucdavis.edu   Susan Ellsworth - sellswor...
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Making the Grade: Using Report Cards to Assess Food Systems - PowerPoint Presentation

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Making the Grade: Using Report Cards to Assess Food Systems - PowerPoint Presentation

  1. 1. Making the Grade:Using Report Cardsto Assess the FoodSystemPresenters•  Susan Ellsworth, University of California, Davis•  Gail Feenstra, University of California, Davis•  Susan Roberts, Roberts Law Firm, PLC & Iowa Food Systems Council•  Angie Tagtow, Environmental Nutrition Solutions & Iowa Food Systems Council Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  2. 2. OverviewS  San Diego County (local) and Iowa (state) Food System Assessments S  Processes S  Indicators S  RecommendationsS  Lessons Learned S  Challenges and OpportunitiesS  Next StepsS  Q&A Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  3. 3. Discussionü  Who is doing or considering food system assessments?ü  What are your expectations of this session? Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  4. 4. The San Diego Process: Developing an AssessmentS  What is a food system assessment? S  Why do it?S  How do you hope to use this assessment?S  Who is going to be a part of the process? Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  5. 5. The San Diego Process: Unpacking the AssessmentS  Components – major areas of interest S  Quantitative information: S  Indicators S  Qualitative information: S  Interviews S  Surveys S  Focus groups Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  6. 6. The San Diego Process: Identifying GoalsS  What food systems issues do S  Key Points you care about? These are the S  Goals are written clearly GOALS S  Consistent level of detail S  Brainstormed S  Reflect key areas of concern/ S  Organized, clustered interest S  Outcome oriented, specific, S  Agree on goals before moving measureable to next step (indicators) S  Reviewed, edited according to feedback Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  7. 7. The San Diego Process: Assessment Vision & Goals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ood Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  8. 8. The Iowa Process:Simultaneous Activities Food Strategic Governance System Planning Assessment Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  9. 9. Iowa Food Policy Council 2000-2006 •  Public policy agenda •  Partnerships Iowa has a just and diverse food •  Communication system which supports healthier •  Development people, communities, economies and •  Membership & Marketing the environment.   10/08 2/11 5/09“Cultivating Resilience: AFood Systems Blueprint •  Assessmentthat Advances the Health •  Policyof Iowans, Farms and •  CommunicationCommunities” Iowa Food System Stakeholder Strategic Launch of Iowa Food Systems Council! Planning Process 10/10 March 2011 5/09 To recommend policy, research and program options for an Iowa food system which supports healthier Iowans, communities, economies and the environment. 4/10 10/09 10/09 •  Valid and measurable •  Reliable and credible source •  Food Access & Health •  Timely, consistent and establish •  Environment trends •  Economic •  Publicly available •  Fair Food & Farming •  Transparent •  Outreach & Education •  State and county levels •  Support domains and goals
  10. 10. The Iowa Process: Food System MatrixS  Food System Sectors S  Production S  Transformation, S  Distribution/Retail, S  Access/Consumption/Health S  Waste ManagementS  Domains S  Food Access & Health S  Economic S  Environment S  Fair Food & Farming Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  11. 11. Participatory Considerations San Diego IowaS  Value of “ownership” S  Participatory, democratic, transparent, inclusiveS  Value of coalition/group identity S  Workgroup approachS  Roles S  Face-to-face and phone callsS  Determine interest/ability to S  Grant directed leading to convener review, provide feedback decisionsS  Deadlines and reminders S  Parallel establishment of the IFSC Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  12. 12. Identifying Indicators San Diego IowaS  Initial brainstorm S  WorkgroupsS  Determine data availability S  Specific criteria S  Lack of availability = revisions to list S  DeliberationS  Determine time horizon, data S  Manageable quality requirements S  Extensive literature review S  Audience Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  13. 13. Indicator Criteria San Diego IowaS  Need for primary data collection? S  Valid and measurable S  Time, resources S  Reliable and credible source S  Timely and collected and reportedS  Determine report length and time consistently to establish trends to complete S  Publicly available, transparent and S  This will inform the # of understandable indicators S  Available at the state level (countyS  Ensure all participants feel level also preferred) indicators are sufficient S  Support goal statements Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  14. 14. Data Collection San Diego IowaS  Create a system S  Database S  Excel, folders etc. S  Master matrixS  Make notes about your data S  Where you found it S  Citations S  Why you chose it S  Source S  Any data issues S  Date S  Formulas usedS  Consult experts to help with interpretation S  Report card concept Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  15. 15. San Diego Indicator Example Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  16. 16. Agriculture industry for Iowa supported with a BOS minimum of five percent allocation of Iowa IDALS Department of Economic Development funds. IDED Iowa Indicator Example 1c. Assess, develop and adopt an Iowa Agriculture ! IDALS Economic and Farm Worker Job Creation Tax Credit for IDED Social small and mid-sized diversified farms that hire IFSC one or more new workers. ISU Ag economists IWD LegislatureT ABLE 3. M ARKET V ALUE OF F RUITS & V EGETABLES AS A P ERCENT OF T OTAL V ALUE OFI OWA A GRICULTURE P RODUCTS 1997 2002 2007 Total market value of all fruits and vegetables in $3,602,000 $23,987,000 $23,681,000 Iowa* Total value of agriculture products sold in Iowa $12,162,165,000 $12,273,634,000 $20,418,096,000 Market value of fruits and vegetables as a percent 0.030% 0.195% 0.116% of total agriculture products in Iowa * Includes the market value of vegetables, melons, potatoes, sweet potatoes, fruits, tree nuts and berries Sources: USDA 2007 Census of Agriculture, State of Iowa Profile. http://www.agcensus.usda.gov/Publications/2007/Online_Highlights/County_Profiles/Iowa/index.asp; USDA 2002 Census of Agriculture, State of Iowa Profile. http://www.agcensus.usda.gov/Publications/2002/Volume_1,_Chapter_2_US_State_Level/st99_2_002_002.pdf. Food Policy Neighborhood Nation Conference CULTIVATING RESILIENCE: A IOWA FOOD SYSTEM BLUEPRINT THAT ADVANCES THE HEALTH OF IOWANS, FARMS AND COMMUNITIESMay25 2011 Portland, Oregon, 20,
  17. 17. Food Domain1System Food Access &Sector Economic Environment Fair Food & Farming Health Average Iowa Water Percent of Market value of fruits Quality Index " acres of Production and vegetables as a Iowa Food System percent of total value ! agriculture land ! Estimated average in Iowa of Iowa agriculture products annual sheet and rill producing fruits erosion on Iowa ! and vegetables cropland Report Card Incidence of Percent of fruit and nonfatal worker vegetable canning, injuries/ illnesses pickling and drying ! ! Transformation facilities of total food in animal slaughtering and manufacturers in processing in Iowa Iowa Number of poultry processing facilities in Iowa with less ! than 20 employees Number of Dollar value of Iowa farmers’ agricultural products ! "Distribution, markets per Marketing sold to Iowans for & Retail 100,000 Iowans human consumption Number of Healthy Food Retailers per ! 100,000 Iowans Consumption Percent of Iowa Percent of Iowa Access & households with Value of SNAP EBT adults who are low and very low " " purchases at Iowa farmers’ markets " food security overweight and obese (hunger) Management Percent total food waste per Iowa Waste statewide municipal " solid waste composition
  18. 18. Composite Rating of the Health of Iowa’s Food SystemVery Poor Poor Fair Good ExcellentS  Five indicators had ‘healthy’ trendS  Nine indicators had ‘unhealthy’ trend Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  19. 19. The San Diego Process:RecommendationsS  To include or not to include?S  How do recommendations relate to policy priorities?S  The San Diego Action Plan S  Challenges of a simultaneous process http://sandiegofoodsystem.com/ Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  20. 20. The San Diego Process: “Opportunities”“These trends suggest several opportunities:S  Maintain or increase venues, particularly for low-income communities, to obtain healthful foods through market and emergency sources. Leverage public and private partnerships.S  Both advertising and education can influence consumption of healthful foods. Policies limiting access to unhealthful foods (sodas in school) can be very effective in limiting consumption. Programs and policies to increase information and change eating behavior should be encouraged.” Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  21. 21. The Iowa Process: RecommendationsS  3 cross-cutting recommendations to build food system infrastructureS  28 program, policy and research recommendations directly linked to indicatorsS  State and local implementationS  PartnersS  Identified impacts S  Economic, environment, health, social Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  22. 22. Iowa RecommendationProduction Sector Recommendations Series #1! Indicator 1. Market value of fruits and vegetables as a percent of total value of Iowa agriculture products (Table 3)Domain Recommendations State Local Partners Impacts 1a. Assess, develop and adopt diverse financing ! ! Banking Economic Example initiatives for small and mid-size fruit and associations Health vegetable producers in Iowa for economic BOS development and improved health. For example: IDALS • Property tax abatements; IDED • Short-term financial assistance; IFSC • Loan guarantee programs; ISU Ag • Tax credits based on hours of labor; and economists • Cooperative purchasing and marketing Legislature agreements. RC&D Economic Tax experts 1b. Incorporate small and mid-sized food production ! Banking Economic and processing as a targeted Value Added associations Agriculture industry for Iowa supported with a BOS minimum of five percent allocation of Iowa IDALS Department of Economic Development funds. IDED 1c. Assess, develop and adopt an Iowa Agriculture ! IDALS Economic and Farm Worker Job Creation Tax Credit for IDED Social small and mid-sized diversified farms that hire IFSC one or more new workers. ISU Ag economists IWD Legislature T ABLE 3. M ARKET V ALUE OF F RUITS & V EGETABLES AS A P ERCENT OF T OTAL V ALUE OF I OWA A GRICULTURE P RODUCTS 1997 2002 2007
  23. 23. The Iowa Process: Recommendations S  Focus on health and resilience S  Research, program and policy recommendations S  Presented to the Iowa Food Systems Council for implementation S  IFSC accepted the report on March 25, 2011www.IowaFoodSystemsCouncil.org/cultivating-resilience Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  24. 24. Lessons Learned San Diego IowaS  Allow plenty of time S  Process S  Challenge to get stakeholders to theS  Ensure consensus on assessment goal table S  Stakeholder agendasS  Don’t get carried away with indicators S  Allow time for participatory process S  Remember audience S  Organization and communication S  Funding is essentialS  Get expert feedback on data S  ReportS  Make easy and attractive to read S  “Competition” with other food and farm reports S  Executive summary S  Ownership and implementation Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  25. 25. Next Steps San Diego IowaS  Inform next iteration of Action S  Share with food system stakeholders; local and state Plan policymakers; state agenciesS  Galvanize Urban Rural Round- S  IFSC develop action plans for Table process recommendations S  Encourage replication at countyS  Inform development of food level system alliance S  Update report card and progress onS  Leveraged at the local level recommendations in 2-3 years Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011
  26. 26. Thank You!San Diego http://sandiegofoodsystem.com/ Gail Feenstra - gwfeenstra@ucdavis.edu Susan Ellsworth - sellsworth@ucdavis.eduIowa www.IowaFoodSystemsCouncil.org Susan Roberts - susan@susan-roberts.net Angie Tagtow - angie.tagtow@mac.com

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