Social media 4 staffing firms

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Social media 4 staffing firms

  1. 1. power of people.#TechUSASocialPresented by: Chris Frew @BiotechMd
  2. 2. Social Networking for Business Expectations?Define Social Networking for BusinessDiscuss why Social Networking is important  To our Candidates, our Clients, our CompetitorsDiscuss the benefits of social networking & social recruitingShare examples of how we can use these tools for ourbusiness  LinkedIn, facebook, Twitter, YouTube, etc.Define Tech USA’s goals and Social StrategyImmediate take-aways to impact your business
  3. 3. Social Networking for BusinessDoes this look familiar? I’m eating a #donut I ‘Like’ donuts My skills include donut eating Watch me eat my donut This is where I eat donuts Here’s a vintage pic of my donut
  4. 4. Social Networking for BusinessWhat is social Networking for Business? “It is the STRATEGIC use of online social networks to facilitate the ENGAGEMENT of your TARGET audiences through a series of BRAND-FOCUSED messages with specific end GOALS.”Keys to Success: Strategic – a plan based off of your business ENGAGEMENT – no different than regular networking  RT: Successful Brands are SOCIAL! Target audience – messages delivered to the intended market Brand-Focused – consistent & reflective  CONTENT is King Goal oriented – what is the ROI?
  5. 5. Social Networking for Business
  6. 6. Social Networking for BusinessWhy do we need to think social?Over 2.8 billion people using social media networksUsers spend a quarter of their internet time on socialmedia channels.50% of all social media users follow brands and 36% postbrand-related content.56% of consumers say they are more likely to recommenda brand after becoming a fan on Facebook.
  7. 7. Social Networking for BusinessWhy is Social important to our Candidates?82% of Job Seekers use social networks36.6 Million jobs seekers used social media to find their last job29% use social media as their primary tool for job searching46% Spend more than 6 hrs/wk job searching on social media sites50% still spend most of their time on job boards... BUT…  Most job boards now have social sharing capabilities
  8. 8. Social Networking for BusinessWhy is Social important to our Clients?92% of Co’s are using social media for recruitment this year73% have made a hire from social media this year  89% from LinkedIn, 25% through Facebook and 15% through Twitter.57% say it improves company branding52% say it generates more applicants48% say it produces more referrals
  9. 9. Social Networking for Business IS SOCIAL RECRUITING REAL?#TweetMyJobs
  10. 10. Social Networking for BusinessBenefits of Social Media for Staffing?  Post jobs for free  Attract candidates & referrals  Leads  Recommendations  Market Insights  Branding  Candidate feedback  ___?____
  11. 11. Social Networking for BusinessH
  12. 12. Social Networking for BusinessHow are we successfully using socialnow?Facebook  Post jobs  Follow Companies & get leads  Groups & Events  Market insights & leadsTwitter  Leads & Market Info  Post Jobs  Branding & Engagement
  13. 13. Social Networking for BusinessHow are we successfully using socialnow?YouTube  Market Insights  Client Info for CandidatesMeetup Groups  Recruiting & leadsPinterest  Job & Company Info
  14. 14. Social Networking for BusinessAre our competitors social?
  15. 15. Social Networking for BusinessAre our competitors social?
  16. 16. Social Networking for BusinessAre our competitors social?
  17. 17. Social Networking for BusinessAre our competitors social?
  18. 18. Social Networking for BusinessBut what’s the R.O.I.?Staffing Industry Analysts 2012 Best Practices Report  Bayside Solutions – Best Use of LinkedIn  1000 Likes & 160+ recommendations = Immediate Revenue Impact  Yoh* – Best Company Blog  8,500 monthly site visits, 140 sales lead per month = $5M Revenue  Harvey Nash – Best Integrated Campaign  Blog + LinkedIn + CIO Survey = $1M+ RevenueAllegis Group – www.21-R.com  Developed & launched their own fully integrated social recruitment Platform & CRM System
  19. 19. Social Networking for BusinessSo when candidates or clients start theresearch… where does Tech USA stack up?
  20. 20. Social Networking for Business What’s The Tech USA Social Strategy? HIRE MARK!
  21. 21. Social Networking for Business What’s The Tech USA Social Strategy? HIRE MARK!
  22. 22. Social Networking for Business What’s The Tech USA Social Strategy? YOU!It’s a collaborative effortIt’s going to take individual ownershipWe’re going to do it right
  23. 23. Social Networking for Business 4 Goals of the Tech USA Social Strategy1.Establish & Promote our Brand2.Engage with Candidates & Clients3.Identify leads & filter them to divisions4.Drive candidate applications  Internal & External
  24. 24. Social Networking for BusinessNext Steps to a Social TechUSAOne Main Facebook Page  Drive our brand  Sell our culture  Advertise internal jobs  Engage our clients4 Division Pages  Drive our Brand  Post jobs  Engage our candidates & clients
  25. 25. Social Networking for BusinessNext Steps to a Social TechUSALinkedIn Strategy  Connect with EVERY client and candidate  Ask for 5 recommendations --> Intro’s  Update your status on a regular basis  Post jobs & industry info  Engage in groupsTwitter Strategy  1 Main account & 4 Main Division accounts  Tweet all of our jobs  Share current events and industry info  Engage with people!
  26. 26. Social Networking for Business CONCLUSIONSSocial Networking isn’t a magic arrowIt takes brand conscience thinkingIt’s no different than regular networkingIt’s a longer term strategyYou can do it all from SmartSearchIT WORKS!
  27. 27. Social Networking for Business Questions? #TechUSASocial @BiotechMd
  28. 28. References The following resources were used for this presentation:http://www.staffingindustry.com/Research-Publications/Publications/Staffing-Industry-Review/May-2012/Beyond-Cool-Factorhttp://recruiting.jobvite.com/news/press-releases/pr/jobvite-social-recruiting-survey-2012.phphttp://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/http://www.toprankblog.com/2011/04/b2b-social-media-infographics/

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