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20 Great Stats About Pet Industry Trends


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Check out these Hot Pet Industry Trends. Here's a crazy one for you... Pet Parents were expected to spend $70 million more in 2012 than they did in 2011 on COSTUMES.

20 Great Stats About Pet Industry Trends

  1. 1. SIZZLIN’STATS20 Great Stats About Pet Industry Trends
  2. 2. MarketResearch.comTalk to aSpecialistVideoOverviewWe Help You Find the BusinessIntelligence You NeedExpert Research Specialists• Get industry specific advice to fulfill your business needsAlways Buy the Right Report• We can open any Report & eliminate the guessworkBEFORE you buyThe Slice & Dice Option• Purchase only chapters, sections or tables in oursubscription based product
  3. 3. 51% of pet parents take their petswith them when they travel.(Study by AAA and Best Western International)
  4. 4. $354 million$881 million(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)20092014North American Pet Insurance Sales Estimates20%AnnualGrowth
  5. 5. As the largest market segment, dogs fuelmost of the growth in the U.S. pet market.(U.S. Pet Market Outlook, 2012-2013 April 2012)
  6. 6. Pet Parents wereexpected to spend$70 million morein 2012 than theydid in 2011 oncostumes.(National Retail Federation)
  7. 7. 61% of Pet HouseholdsKeep More Than One Pet.(U.S. Pet Market Outlook, 2012-2013)
  8. 8. The pet parentfactor—pet ownerstreating their petslike children--isat the core of petowners’ willingnessto spend evergreater amounts ofmoney on their pets.”(David Lummis, Pet Market Analyst)“
  9. 9. Spending Snapshot: Overall U.S. Pet Industry(* GrowthYear2008 $43.2 2009 $45.5 5.3%2010 $48.4 6.4%2011 $51.0 5.4%2012E $52.9 3.7%2013E $55.0 4.0%*in billions
  10. 10. “As of 2011, veterinaryservices — the mostdirectly health-relatedcategory—leads inmarket share, at 35%”(U.S. Pet Market Outlook, 2012-2013)VeterinaryServicesPetFood35% 34%20%11%NonfoodPetSuppliesNon-MedicalPetServices
  11. 11. emerges as the top website amongconsumers who purchased pet products online withinthe last 12 months, at 39%, with Walmart at 12%”(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)“
  12. 12. Market Snapshot: Growth of Pet Insurance253.1Million280.9Million2008 2009(Embrace Pet Insurance)2010 2011 2012E 2013E 2014E314.4Million369.6Million407.4Million462.6Million519.4Million
  13. 13. (U.S. Pet Market Outlook, 2012-2013)According to The Association for Pet ObesityPrevention (APOP) fifth annual National PetObesity Day Study, conducted in October 201153% of dogs are overweight or obese55% of cats are overweight or obese
  14. 14. (Natural, Organic, and Eco-Friendly PetProducts in the U.S., November 2012)Natural/AlternativeCat Litters accountfor over half ofsales (55%) ofNatural Pet Care
  15. 15. There are 116 million pets other than dogs orcats living in American households.”(Pet Population and Pet Owner Trends in the U.S., January 2013)“
  16. 16. In March 2012, 36% of buyers reportedspending less on pet products because ofthe economy, compared with 27% in 2010.(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)2012 Buyers 2010 Buyers36% 27%
  17. 17. The number of minority (i.e., other than White Non-Hispanic)dog or cat households rose 30% from 2006 to 2011,representing the addition of 2.6 million minority householdsas pet owners.(Experian Simmons Consumer Survey)
  18. 18. From 2007 to 2011, pet superstores increased their pet shopperbase, with both PetSmart and Petco charting commensurategains, while other pet stores (including independents andsmaller chains) saw their shopper base slip.(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)Pet SuperstoresOther Pet Stores39%13%46%12%Pet SuperStoresOther PetStores20072011
  19. 19. (David Sprinkle, Packaged Facts Research Director)“1.5% of global retail sales in the petfood, pet treat, and pet supplement market involve products fortified with EPA/DHAomega-3s.”
  20. 20. From 2006 to 2012, the number of dogs in the U.S.increased, while the number of cats decreased.(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)2006 2012DOGS74.8DOGS78.2CATS88.3 CATS86.4InMillions
  21. 21. The recession has not only decreased whatconsumers spend on their own health, butwhat they spend at the veterinarian”(Susan Spaulding, Petfood “Nutrition News” e-letter, March 20, 2012“
  22. 22. Most Popular Pets(Pet Care Industry Analysis 2013)Freshwater FishCatsDogsOther AnimalsBirdsReptilesHorseSaltwater Fish41.7%22.7%18.9%3.9%3.6%3.3%3.2%2.7%
  23. 23. Helping you Meet Your Business Goals.http://www.marketresearch.comEssential Insights on Consumer Markets.