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Your Next WooCommerce Store

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If you're building and launching a WooCommerce store, this session, being presented at WordCamp Orange County, will help you navigate the challenges.

Published in: Technology

Your Next WooCommerce Store

  1. 1. Building & Launching Your NEXT WOOCOMMERCE Store CHRIS LEMA, LIQUID WEB @CHRISLEMA
  2. 2. BEFORE WE GET STARTED… WHY CHOOSE WOOCOMMERCE? @CHRISLEMA
  3. 3. MARKET SHARE. WooCommerce powers more Online stores than any Other platform. Roughly 3 million WooCommerce stores did $10 billion in sales in 2017. @CHRISLEMA
  4. 4. DEVELOPERS On Upwork, when you Look for people with More than 100 hours Of experience, you find More than 4,000. @CHRISLEMA
  5. 5. EXPERTS On Upwork, when you Look for people with More than 1000 hours Of experience, you find More than 2,000 & Don’t forget codeable.io @CHRISLEMA
  6. 6. The variety of Commerce Shippable Products Digital Products Online Courses Membership Sites Subscription Sites Order Online & Pick Up WooCommerce does just about anything you want it to. @CHRISLEMA
  7. 7. SEO / Content WooCommerce is built on top of WordPress. It doesn’t treat content as a bolt-on solution. @CHRISLEMA
  8. 8. INTEGRATIONS Every product that comes to market knows it needs a strategy for WooCommerce. Plus there’s Zapier. @CHRISLEMA
  9. 9. Our Next Step Setting up Your store @CHRISLEMA
  10. 10. Live Demonstration / Discussion Set up Wizard Look at Variations Set up Taxes Create a Product Discuss Coupons Product Images We’re Doing this live! Who knows what’s going to happen… @CHRISLEMA
  11. 11. My Recommendations My Favorite Plugins @CHRISLEMA
  12. 12. Yoast SEO for WooCommerce Stripe for WooCommerce Woo Redirect Thank You Beaver Builder Perfect SEO URL Affiliate WP @CHRISLEMA
  13. 13. WooCommerce Memberships WooCommerce Subscriptions WooCommerce Cart Notices Printful SaaS Jilt Saas TinyPNG SaaS @CHRISLEMA
  14. 14. Driving Conversions @CHRISLEMA
  15. 15. Buyer’s Journey Problem Vocabulary Solution Vocabulary Product Options Value Mapping Comparisons @CHRISLEMA
  16. 16. Don’t Forget • Buying Guides • Comparisons • Warnings • Decision Criteria • Getting Started Advice @CHRISLEMA
  17. 17. Pay attention to speed • Page Load Times • Image Compression • CDNS • The role of your server @CHRISLEMA
  18. 18. GTMetrix It’s your friend. Use it often. @CHRISLEMA
  19. 19. Let’s talk Images Reviews & Sizing @CHRISLEMA
  20. 20. @CHRISLEMA
  21. 21. @CHRISLEMA
  22. 22. @CHRISLEMA
  23. 23. Image Compression Options • EWWW Image Optimizer • TinyPNG • Imgix • ImageOptim • Kraken.io • Compressor.io • Imagify • Optimus.io • Jetpack Photon @CHRISLEMA
  24. 24. The Magic Number Is 7 days for Return visits Don’t forget Follow up @CHRISLEMA
  25. 25. JILT Abandoned Cart & Segmentation @CHRISLEMA
  26. 26. Serious Stores: Consider Glew.io for Analytics, segmentation Reporting Good News – It is included in Liquid Web’s Managed WooCommerce Hosting Plans. @CHRISLEMA
  27. 27. CHRIS LEMA LIQUID WEB @chrislema

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