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Launching Your WooCommerce Store

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This workshop presentation was delivered at WCPHX in 2018. It covers everything from setting up WooCommerce to recommended plugins, to strategy components around conversion and customer acquisition.

Published in: Technology

Launching Your WooCommerce Store

  1. 1. LAUNCHING YOUR WOOCOMMERCE STORE WORKSHOP @CHRISLEMA
  2. 2. WHY WOOCOMMERCE? @CHRISLEMA
  3. 3. @CHRISLEMA WHY CHOOSE WOOCOMMERCE • MARKET SHARE • DEVELOPERS • EXPERT AVAILABILITY • KINDS OF COMMERCE • SEO / CONTENT • INTEGRATIONS
  4. 4. @CHRISLEMA MARKET SHARE WooCommerce powers more online stores than any other eCommerce platform. Some 3 million WooCommerce stores did $10 Billion in sales in 2017.
  5. 5. @CHRISLEMA DEVELOPERS On Upwork, when you look for people with more than 100 hours of experience in the last few months, the count of freelance developers is more than 4,000.
  6. 6. @CHRISLEMA EXPERT AVAILABILITY On Upwork, when you look for people with more than 1000 hours of experience in the last few months, the count of freelance developers is more than 2,000. And Codeable.io also has WooCommerce experts available.
  7. 7. @CHRISLEMA KINDS OF COMMERCE • Shippable Products • Digital Products • Online Courses • Membership Sites • Subscription Sites • Order Online & Pickup
  8. 8. @CHRISLEMA SEO / CONTENT Unlike other eCommerce platforms, WooCommerce is built on top of WordPress, which was designed and built for SEO and easy content creation. Content marketing isn’t a bolt-on solution (and shouldn’t be).
  9. 9. @CHRISLEMA INTEGRATIONS Pretty much every major product that comes to market for eCommerce knows it needs a strategy for integration and working with WooCommerce. Plus there’s Zapier.
  10. 10. SETUP & CONFIGURATION @CHRISLEMA
  11. 11. @CHRISLEMA SETTING UP WOOCOMMERCE In this live training, we’re going to do the following: • Run thru the setup wizard • Create a new simple product • Create a variations product • Create a coupon • Set up taxes • Create a downloadable product • Look at product images • Manage orders
  12. 12. FAVORITE PLUGINS @CHRISLEMA
  13. 13. @CHRISLEMA FAVORITE PLUGINS The following 14 plugins aren’t used on all my stores, but they’re on a lot of them.
  14. 14. @CHRISLEMA YOAST SEO for WOOCOMMERCE
  15. 15. @CHRISLEMA STRIPE for WOOCOMMERCE
  16. 16. @CHRISLEMA WOOCOMMERCE REDIRECT THANK YOU
  17. 17. @CHRISLEMA BEAVER BUILDER
  18. 18. @CHRISLEMA AMAZON PAY for WOOCOMMERCE
  19. 19. @CHRISLEMA PERFECT SEO URL
  20. 20. @CHRISLEMA AFFILIATE WP
  21. 21. @CHRISLEMA WOOCOMMERCE MEMBERSHIPS
  22. 22. @CHRISLEMA WOOCOMMERCE SUBSCRIPTIONS
  23. 23. @CHRISLEMA WISHLISTS for WOOCOMMERCE
  24. 24. @CHRISLEMA PRINTFUL
  25. 25. @CHRISLEMA PRODUCTS REVIEW PRO
  26. 26. @CHRISLEMA RECOMMENDATION ENGINE
  27. 27. @CHRISLEMA WOOCOMMERCE PRODUCTS COMPARE
  28. 28. CUSTOMER ACQUISITION @CHRISLEMA
  29. 29. @CHRISLEMA FACTORS OF CUSTOMER ACQUISITION • PRESENTATION • TRUST • PRICE • BENEFITS • RELATIONSHIP • TIMELINES
  30. 30. @CHRISLEMA PRESENTATION • How are you presenting yourself to your customers? • How are you packaging your products / offerings to your customers? • Where are you putting yourself to get noticed?
  31. 31. @CHRISLEMA TRUST • How are you building trust with your customers? • How are you using current customer case studies to increase trust? • Do you have testimonials in the right spots?
  32. 32. @CHRISLEMA PRICE • How are you calculating the price of your products? • Is there transparency in your pricing? • Is your cost-benefit ratio correct for this market?
  33. 33. @CHRISLEMA BENEFITS • How do customers benefit from choosing you? • Are you promoting the benefit of your customer network?
  34. 34. @CHRISLEMA RELATIONSHIP • Do your customers know your history? • Are you leveraging your existing relationship with customers? • What benefit exists for not going elsewhere?
  35. 35. @CHRISLEMA TIMELINES • When customers buy from you, is there a speed / delivery benefit? • How fast can you deliver value (even if it’s not the full product)?
  36. 36. @CHRISLEMA DON’T FORGET • Problem Vocabulary • Solution Vocabulary • Product Options • Value Mapping • Comparisons
  37. 37. @CHRISLEMA DON’T FORGET • Buying Guides to help people understand their needs and wants better • Comparisons to help people evaluate their options • Beware Tips to protect people from silly mistakes • Decision Criteria to help people with lists of things to evaluate • Getting Started advice for the initial post purchase moments
  38. 38. DRIVING CONVERSIONS @CHRISLEMA
  39. 39. @CHRISLEMA FACTORS FOR CONVERSION • SPEED • PHOTOS • FOLLOW UP • CUSTOM OFFERS • COUPONS
  40. 40. @CHRISLEMA SPEED • Are your pages loading in under 2.7 seconds? • Are you using a CDN? • Are you compressing your images? • Is your server doing more than it should be doing?
  41. 41. @CHRISLEMA SPEED GTmetrix is your friend. Use it. Often.
  42. 42. @CHRISLEMA PHOTOS • Are your using images? More than one? Close Ups? • Are you using different photos for variations? • Are you compressing your images?
  43. 43. @CHRISLEMA SPEED There are a lot of image compression solutions: • EWWW Image Optimizer • TinyPNG • Imgix • ImageOptim • Karken.io • Compressor.io • Imagify • Optimus.io
  44. 44. @CHRISLEMA FOLLOW UP • What are you doing about cart abandonment? • Do you have a sequence for follow up within 7 days?
  45. 45. @CHRISLEMA FOLLOW UP Have you tried using Jilt?
  46. 46. @CHRISLEMA CUSTOM OFFERS • Are you segmenting your customers? • Do you know what to offer your customer next? • Do you know when to follow up with customers?
  47. 47. @CHRISLEMA CUSTOM OFFERS
  48. 48. @CHRISLEMA CUSTOM OFFERS
  49. 49. @CHRISLEMA COUPONS • Make sure you’re offering the right coupons to the right customers, for the right products! • Make sure you’re testing coupon use before you launch your campaign.
  50. 50. @CHRISLEMA COUPONS
  51. 51. CHRIS LEMA VP, PRODUCTS LIQUID WEB @CHRISLEMA

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