Building a Brand w/ Blogging

Chris Lema
Chris LemaProduct Strategist
••
Building! your brand! with a blog! @chrislema!
The brand ! was what ! they said ! it was.! Building your Brand with a Blog - @chrislema!
In those! days, it was! all about the! money.! Building your Brand with a Blog - @chrislema!
Today, a brand! is what we say! it is.! ! Because of! the web &! social media.! Building your Brand with a Blog - @chrislema!
This requires! a completely! new strategy.! ! Content ! Marketing.! ! Building your Brand with a Blog - @chrislema!
We’re going to look at building ! your brand, with a blog.! Building your Brand with a Blog - @chrislema!
Fame is a result, not an action. ! ! Brands work the same way.!
Audience! Needs ! Answers! Content! Tone! Sharing! Building your Brand with a Blog - @chrislema!
Audience:! ! Start narrow! And grow.! Building your Brand with a Blog - @chrislema!
Needs:! ! Collect the ! questions ! you hear.! Building your Brand with a Blog - @chrislema!
Answers:! ! Have an ! opinion.! ! It’s what ! makes! you unique.! Building your Brand with a Blog - @chrislema!
Content:! ! Consistency! is critical.! ! But so is ! variety.! Building your Brand with a Blog - @chrislema!
Tone:! ! Finding your! voice takes! time. ! Building your Brand with a Blog - @chrislema!
Sharing:! ! Use every ! channel where! you’ll find your! (growing) ! audience.! Building your Brand with a Blog - @chrislema!
My Blogging Results! Generosity Series! < 90 views / day! > 5600 views / day! Gradual Growth!
My Twitter Results! There are no spikes.!
Grind!
Chris Lema! ! Daily blogger! chrislema.com! ! CTO & Chief Strategist! Crowd Favorite!
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Building a Brand w/ Blogging

••
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WordCamp San Francisco (#WCSF) - 2014

Chris Lema
Chris LemaProduct Strategist

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Building a Brand w/ Blogging

  • 1. Building! your brand! with a blog! @chrislema!
  • 2. The brand ! was what ! they said ! it was.! Building your Brand with a Blog - @chrislema!
  • 3. In those! days, it was! all about the! money.! Building your Brand with a Blog - @chrislema!
  • 4. Today, a brand! is what we say! it is.! ! Because of! the web &! social media.! Building your Brand with a Blog - @chrislema!
  • 5. This requires! a completely! new strategy.! ! Content ! Marketing.! ! Building your Brand with a Blog - @chrislema!
  • 6. We’re going to look at building ! your brand, with a blog.! Building your Brand with a Blog - @chrislema!
  • 7. Fame is a result, not an action. ! ! Brands work the same way.!
  • 8. Audience! Needs ! Answers! Content! Tone! Sharing! Building your Brand with a Blog - @chrislema!
  • 9. Audience:! ! Start narrow! And grow.! Building your Brand with a Blog - @chrislema!
  • 10. Needs:! ! Collect the ! questions ! you hear.! Building your Brand with a Blog - @chrislema!
  • 11. Answers:! ! Have an ! opinion.! ! It’s what ! makes! you unique.! Building your Brand with a Blog - @chrislema!
  • 12. Content:! ! Consistency! is critical.! ! But so is ! variety.! Building your Brand with a Blog - @chrislema!
  • 13. Tone:! ! Finding your! voice takes! time. ! Building your Brand with a Blog - @chrislema!
  • 14. Sharing:! ! Use every ! channel where! you’ll find your! (growing) ! audience.! Building your Brand with a Blog - @chrislema!
  • 15. My Blogging Results! Generosity Series! < 90 views / day! > 5600 views / day! Gradual Growth!
  • 16. My Twitter Results! There are no spikes.!
  • 18. Chris Lema! ! Daily blogger! chrislema.com! ! CTO & Chief Strategist! Crowd Favorite!