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4 Steps Business Case

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Claire Flanagan, MBA
Claire Flanagan, MBA

CSC Case Study: 4 Steps to Securing Management Sponsorship for Your Enterprise 2.0 Initiative (CSC-only portion of presentation presented at JiveWorld October 2009)

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4 Steps to Secure Management Support for Your Social Collaboration Initiative CSC C3 I CONNECT. COMMUNICATE. COLLABORATE. Claire Flanagan John Macioci John Chambers
CSC: Global Technology and Business Services Company We’ve Helped Clients Achieve Competitive Advantage from Every Major Technology Wave Across the globe ― when delivery is critical Market-leading corporations and major government agencies partner with us when delivery is critical to their mission Our 90,000+ professionals serve clients in more than 90 countries 50-year track record of client service excellence NYSE and Fortune 200 Fortune “Most Admired Company” Greater percent of knowledge workers Collaborative culture with challenge of bringing together global, highly matrixed professionals
Business Problem CHALLENGES
TWO METHODS FOR BRINGING ENTERPRISE 2.0 INTO YOUR COMPANY
METHOD ONE WING IT Geek and Poke © Oliver Widder http://geekandpoke.typepad.com/geekandpoke/2009/08/how-to-become-an-enterprise-20.html
METHOD TWO CREATE A BUSINESS CASE THAT TIES TO YOUR COMPANY STRATEGY http://www.dilbert.com/strips/comic/2005-10-31/ DILBERT: © Scott Adams/Dist. by United Feature Syndicate, Inc
MAKING THE BUSINESS CASE IT’S NOT JUST A DOCUMENT IT’S A PROCESS
4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review
Step 1: Be Credible - Do Your Homework
HAVE A GOAL ,[object Object],Geek and Poke © Oliver Widder http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01053611a1c8970c-pi
Step 2: Define Goals and Establish Sponsorship
Step 3: Evaluate Options
Step 4: Recommend Approach
4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review Review 5 x
Step 5: Pilot as Final Stage
“ WHEN ADVOCATES TALK, BRANDS GROW ” * * “Blank” by TwentyTwo Squared - http://www.youtube.com/watch?v=Nl9fvn8c_Eo C3 <3’S OUR ADVOCATES
In 20 weeks . . . ,[object Object],[object Object],[object Object],* Charts based upon September month end metrics
Anecdotes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned
THANK YOU Claire Flanagan Twitter: cflanagan Linked In: http://www.linkedin.com/in/cflanagan Blog: http://cflanagan.wordpress.com/ CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.

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4 Steps Business Case

  • 1. 4 Steps to Secure Management Support for Your Social Collaboration Initiative CSC C3 I CONNECT. COMMUNICATE. COLLABORATE. Claire Flanagan John Macioci John Chambers
  • 2. CSC: Global Technology and Business Services Company We’ve Helped Clients Achieve Competitive Advantage from Every Major Technology Wave Across the globe ― when delivery is critical Market-leading corporations and major government agencies partner with us when delivery is critical to their mission Our 90,000+ professionals serve clients in more than 90 countries 50-year track record of client service excellence NYSE and Fortune 200 Fortune “Most Admired Company” Greater percent of knowledge workers Collaborative culture with challenge of bringing together global, highly matrixed professionals
  • 4. TWO METHODS FOR BRINGING ENTERPRISE 2.0 INTO YOUR COMPANY
  • 5. METHOD ONE WING IT Geek and Poke © Oliver Widder http://geekandpoke.typepad.com/geekandpoke/2009/08/how-to-become-an-enterprise-20.html
  • 6. METHOD TWO CREATE A BUSINESS CASE THAT TIES TO YOUR COMPANY STRATEGY http://www.dilbert.com/strips/comic/2005-10-31/ DILBERT: © Scott Adams/Dist. by United Feature Syndicate, Inc
  • 7. MAKING THE BUSINESS CASE IT’S NOT JUST A DOCUMENT IT’S A PROCESS
  • 8. 4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review
  • 9. Step 1: Be Credible - Do Your Homework
  • 10.
  • 11. Step 2: Define Goals and Establish Sponsorship
  • 12. Step 3: Evaluate Options
  • 13. Step 4: Recommend Approach
  • 14. 4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review Review 5 x
  • 15. Step 5: Pilot as Final Stage
  • 16. “ WHEN ADVOCATES TALK, BRANDS GROW ” * * “Blank” by TwentyTwo Squared - http://www.youtube.com/watch?v=Nl9fvn8c_Eo C3 <3’S OUR ADVOCATES
  • 17.
  • 18.
  • 20. THANK YOU Claire Flanagan Twitter: cflanagan Linked In: http://www.linkedin.com/in/cflanagan Blog: http://cflanagan.wordpress.com/ CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.

Editor's Notes

  1. Evaluate “short list”