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21st Century Advocacy Provocations

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Is there a template for a 21st Century advocacy organization?

Download this presentation to learn about recent Kinetic Seeds research conducted into attributes for becoming 21st-century advocates. You'll also find a set of provocations to help you brainstorm how your organization might capitalize on the newest trends in "new power."

Published in: Leadership & Management
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21st Century Advocacy Provocations

  1. 1. STRATEGY CATALYSTS FOR BECOMING 21st CENTURY ADVOCATES JULY 18, 2018
  2. 2. Is there a template for a 21st Century advocacy organization? 2 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  3. 3. Is there a template for a 21st Century advocacy organization? 3 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  4. 4. kinetic seeds RESPONDING TO A CHANGING WORLD Hyperconnectivity 4 | BECOMING 21ST CENTURY ADVOCATES Fragmentation Movements Platforms Exponential technologies Polarization Gridlock “Yet, our natural posture is to stick to the things we are used to using.”
  5. 5. •  Leverages old power and new power to achieve gains •  Embodies networked and collaborative leadership, including “leaderful” and ownerless engagement models •  Cultivates a culture of nimbleness and risk-taking while including younger generations and diverse communities •  Explores and integrates new technologies in smart and thoughtful ways •  Builds resilience to manage through the ebbs and flows of resources SOURCE: Brainerd Foundation 21st CENTURY ADVOCACY ATTRIBUTES 5 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  6. 6. WE ASK YOU TO IMAGINE WHAT IF?* *Questions to help provoke 21st century advocacy thinking and guide strategy development 6 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  7. 7. WHAT IF? What if we reimagined goals based on a “new power” profile? PROVOCATION 01 | New Power Profile 7 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  8. 8. Everyday, new power models are being developed and increasingly asserted into daily life (#neveragain, Khan Academy, SuperPACs, Facebook), yet few understand how to harness them for influence and impact. If power is the“ability to produce intended effects,”* learning how old and new power each create these effects in their own unique way and learning how to combine and balance them could create a strategic advantage for an organization and its mission. *Attributed to Bertrand Russell, British philosopher. SOURCE: “Understanding ‘New Power.’ Henry Timmins and Jeremy Heimans, HBR, Business Models, December 2014 PROVOCATION 01 | New Power Profile OLD POWER VALUES NEW POWER VALUES 8 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  9. 9. 15yrs AUDIENCE OF FEW 100 1200 ULTRA-VIP INVITATIONS 17ppl WATCH A TED TALK EVERY SECOND/DAY TED, TED TALKS AND TED X Building new power communities outside of an old power core, creating value for both. Channeling network effect into self- organized communities through TEDx. 30,000 TEDX CONFERENCES AND GROWING PROVOCATION 01 | HOW TO SPREAD IDEAS 9 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  10. 10. 250M PEOPLE REACHED ONLINE 23m # OF HASHTAG USES ON TWITTER 2.3m PAGEVIEWS #NAMEOURSHIP: THE BOATY MCBOATFACE STORY The art and science of building a crowd and blending new and old power. 2017 MEDIA SPIKE WITH LAUNCH OF BMB PROVOCATION 01 | HOW TO BUILD A CROWD 10 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  11. 11. Signaling WORDS AND ACTIONS THAT HELP THE CROWD KNOW HOW TO ACT POPE FRANCIS One of world’s most popular leaders uses new power leadership skills to steer the community’s relationship to the less powerful. PROVOCATION 01 | HOW TO LEAD CHANGE Structuring STRUCTURES AND PRACTICES THAT ENABLE PARTICIPATION Shaping SETTING OVERALL NORMS THAT GO BEYOND FORMAL AUTHORITY 11 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  12. 12. $3.36b SUCCESSFUL DOLLARS 147,370 SUCCESSFULLY FUNDED PROJECTS PARTICIPATION PREMIUM The new dynamics of how people spend, raise and invest money. $399m UNSUCCESSFUL DOLLARS PROVOCATION 01 | HOW TO CREATE ECONOMIC EXCHANGE 12 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  13. 13. Why explore this model? •  Develop a strong complementary profile and position in a shifting power environment •  Consider which new power participation behaviors align with organizational mission and develop an intentional engagement strategy (versus a retrofitted technology, media or platform approach) PROVOCATION 01 | New Power Profile •  Better manage public perceptions and those of the field to create strong identity congruence •  Develop a stronger mobilization capacity to“meaningfully include and empower” a broader community of advocates 13 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  14. 14. WHAT IF? What if we focused on building a significant grassroots capacity? PROVOCATION 02 | The Ownerless Engagement Model 14 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  15. 15. An additional aspect of new power is that the more agency given to others yields more power for the giver. Ownerless campaigns embody this by getting people to move up the participation scale from consumption to co-owning. In other words, creating conditions that allow people to engage in the work, on their terms. (image source: New Power by Jeremy Heimans and Henry Timms) PROVOCATION 02 | The Ownerless Engagement Model CONSUMING SHARING SHAPING FUNDING AFFILIATING ADAPTING COMPLYING PRODUCING Shaping or protecting the norms of NPC Creating or delivering content or assets Affiliating with money Remixing other people’s content or ideas Endorsing or joining a new power community Sharing other people’s content or ideas 15 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  16. 16. 17m VIDEOS ON FACEBOOK 10b TIMES VIEWED 440m BY MORE THAN ALS ICE BUCKET CHALLENGE A ”blueprint” for action, remixed, customized and spread through peer communities. $115m 4X ENTIRE ANNUAL BUDGET PROVOCATION 02 | The Ownerless Engagement Model 16 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  17. 17. $300m RAISED IN 2017 21.7b SOCIAL MEDIA IMPRESSIONS 100+ COMMUNITY COALITIONSA global giving movement built around the values of service and giving back. 2.5m ONLINE GIFTS PROVOCATION 02 | The Ownerless Engagement Model 17 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  18. 18. Why explore this model? •  21st century template for how to spread ideas by providing conditions to make them actionable, connected and extensible •  To move beyond an over reliance on coalitions and take advantage of the democratization of media to find ways to reach the“unorganized” PROVOCATION 02 | The Ownerless Engagement Model •  To avoid duplication of resources within“organization after organization after organization.” •  To enable community affiliations that create critical mass 18 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  19. 19. WHAT IF? What if we coordinated our resources to drive and measure effective conversations? PROVOCATION 03 | Conversation-first 19 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  20. 20. Writ-large, most advocacy efforts are first and foremost engaged in the act of conversation. It might even be argued, that without conversation, advocacy would not be able to exist. Yet many organizations lack a rigorous model for conversation*, one that helps determine the goals of its conversation, understand the behavioral motivations of conversation participants, monitor the course of conversation, and learn how to best course correct and steer the conversation to evolve behaviors and decisions in favor of mission and vision. PROVOCATION 03 | Conversation-first *”What is conversation? How can we design for effective conversation?,” Written for Interactions magazine by Hugh Dubberly and Paul Pangaro, May 2009 kinetic seeds20 | BECOMING 21ST CENTURY ADVOCATES
  21. 21. 15% SAVINGS IN CLAIMS COSTS 98% EMPLOYEE SATISFACTION 3:1 RETURN ON INVESTMENT ACCOLADE High-touch, high-tech personalized advocacy to drive better health decisions. PROVOCATION 03 | Conversation-first kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  22. 22. 21.4% LOWER SUMMER MELT RATE 1% OF 50,000 MESSAGES NEEDED STAFF ATTENTION 10 # OF FTES NECESSARY TO FIELD 200K MESSAGES CHAT BOTS: BETTER STRATEGY THAN PEOPLE Integrating conversational AI with human expertise to guide students to and through college. PROVOCATION 03 | Conversation-first 22 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  23. 23. Why explore this model? •  To make the old model of power more effective by becoming more intentional about the design of conversations •  To determine and prioritize which conversations the organization can and should have PROVOCATION 03 | Conversation-first •  To determine behaviors (and limitations) of participants to help ensure that conversations create intended value and lasting change •  To learn methods for conversational course correction 23 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  24. 24. GUIDING QUESTIONS AND CONSIDERATIONS What problem are we trying to solve that cannot be handled by an old power repertoire? What opportunities exist in the energy of the crowd that could add real value for our organization’s mission? What new advocacy innovations might come from the crowd that would not come from within? What’s in it for the people we want to engage with? What changes might be required in: MISSION? MARKET? MANPOWER? MONEY? 24 kinetic seeds| BECOMING 21ST CENTURY ADVOCATES
  25. 25. THANK YOU! kinetic seeds

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