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YouTube for fun and education

The online community on YouTube plays tags games, produces collaboration videos and supports each other. What can organisations learn from the community, so that they can make better use of the opportunities that YouTube offers? And what educational potential is there in the world of online video?

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YouTube for fun and education

  1. 1. for fun and education Paul Ayres ILRT Staff Development Week http://www. youtube .com/ cfbloke
  2. 2. Do you YouTube?
  3. 3. Questions in my head <ul><li>Is there a YouTube community or is it just a video archive? </li></ul><ul><li>Are organisations welcome in the social space that is YouTube? </li></ul><ul><li>Is YouTube a &quot;World of Webcams&quot; or a place for proper video? </li></ul><ul><li>Is there any educational potential in this medium? </li></ul><ul><li>What are the opportunities and challenges of using online video? </li></ul><ul><li>Where is all the good stuff on YouTube and how do you find it? </li></ul>
  4. 4. How are we going to look at it? <ul><li>Paul's YouTube story </li></ul><ul><li>Alex Juhasz a YouTube educator </li></ul><ul><li>Binaries and continuums </li></ul><ul><li>Individuals versus organisations </li></ul><ul><li>YouTube myths, survival tips and where to find the good stuff </li></ul><ul><li>… and a few videos featuring broccoli, 80 year old men and over 100 vloggers </li></ul>
  5. 5. Who is this?
  6. 6. Welcome to LlewTube!
  7. 7. Vegetables are good for you
  8. 8. Vlog, chat and ukuleles
  9. 9. Upstaged, YouStage, Backstage
  10. 10. By the community, for the community … sound familiar?
  11. 11. Is YouTube educational?
  12. 12. Not a place for learning, although we learnt a lot there <ul><li>&quot;Vlogs depend upon the intimate communication of the spoken word. Corporate videos are driven by strong images, sounds, and sentiments. This underscores how YouTube is not the level or uniform playing field people want to pretend it to be.&quot; </li></ul><ul><li>http://www. oculture .com/2008/04/teaching_on_ youtube .html </li></ul><ul><li>http://www. youtube .com/ mediapraxisme </li></ul>
  13. 13. Asking different questions? <ul><li>A raft of legitimate criticisms of YouTube as a site and as an educational resource </li></ul><ul><li>A media theory perspective will make you think of YouTube in a new way </li></ul><ul><li>Binaries (and continuums) are a good way of thinking about YouTube </li></ul><ul><li>http:// aljean . wordpress .com/ </li></ul>
  14. 14. Paul's binaries (or continuums?) <ul><li>World of Webcam versus &quot;proper&quot; video </li></ul><ul><ul><li>Is the video response the essence of Web 2.0? </li></ul></ul><ul><li>Individuals versus Organisations </li></ul><ul><ul><li>Can organisations ever &quot;win&quot; on YouTube? </li></ul></ul><ul><li>Community versus Archives </li></ul><ul><ul><li>How do you interact as a University? </li></ul></ul>
  15. 15. World of Webcam versus &quot;proper&quot; video <ul><li>What proportion of YouTube videos are recorded from webcams? </li></ul><ul><li>If interaction is the basis of everything 2.0 then the video response is what makes YouTube a Web 2.0 site </li></ul><ul><li>Is YouTube &quot;just&quot; consumable media? And therefore no point striving for perfection - email with pictures? </li></ul>
  16. 16. Real name, no gimmicks
  17. 17. Individuals versus Organisations <ul><li>Individuals dominate the Most Subscribed lists on YouTube, while Organisations do better in the Most Viewed listings </li></ul><ul><li>Commercial Organisations are looking for the &quot;viral video&quot; hit, but there's, no knowing what will take off on YouTube </li></ul><ul><li>How do some individual YouTubers stack up against some big organisations? </li></ul>
  18. 18. Metallica Matt wins the Nobel Prize - crackin! <ul><li>Nobel Prize </li></ul><ul><li>970 subscribers </li></ul><ul><li>http://www. youtube .com/ thenobelprize </li></ul><ul><li>Metallica Matt </li></ul><ul><li>980 subscribers </li></ul><ul><li>http://www. youtube .com/ metallicamatt </li></ul>
  19. 19. Gordon Brown loses yet another popularity contest! <ul><li>UK Labour Party </li></ul><ul><li>1781 subscribers </li></ul><ul><li>http://www. youtube .com/ theuklabourparty </li></ul><ul><li>Elise Harris </li></ul><ul><li>2057 subscribers </li></ul><ul><li> </li></ul>
  20. 20. Ben and TED's excellent subscriber counts! <ul><li>TED talks </li></ul><ul><li>15,556 subscribers </li></ul><ul><li>http://www. youtube .com/ TEDtalksDirector </li></ul><ul><li>Ben Loka </li></ul><ul><li>12,471 subscribers </li></ul><ul><li>http://www. youtube .com/ BenLoka </li></ul>
  21. 21. How not to do it (1)
  22. 22. Community versus Archives <ul><li>Organisations &quot;fail&quot; at YouTube as they regard it as a video archive and do not engage with the community </li></ul><ul><li>The community plays tag games, collaborates on videos together and subscribe/rate/comment a lot </li></ul><ul><li>Organisations looking to monetize video or control their brand should look elsewhere </li></ul>
  23. 23. What is Online Community to you?
  24. 24. Show me the money! <ul><li>YouTube has a partnership program on offer to popular individuals and organisations </li></ul><ul><li>Rates of return to partners seem to be very low according to some who have turned down the offer from YouTube </li></ul><ul><li>Many individual vloggers feel this has distorted the YouTube experience with a race for video views, subscribers and more spam </li></ul><ul><li>More on the business of digital film making from: http:// kentnichols .com/ </li></ul>
  25. 25. Branding with ninjas
  26. 26. Get your clothes off! <ul><li>When you add a video to YouTube it grabs three frames from the file and shows one of those as the icon for that video </li></ul><ul><li>Many regular vloggers were getting sick of videos with inserted frames designed to make people click on the video </li></ul><ul><li>So they decided to do something about it … </li></ul>
  27. 27. The Naked Vlog Campaign
  28. 28. Paul's experience <ul><li>If you build it, they will come … oh no, they won't </li></ul><ul><li>Only grow these numbers by being an active part of the community </li></ul>
  29. 29. YouTube tips for organisations <ul><li>Use it to surface content that can be linked to from elsewhere, not as your video archive </li></ul><ul><li>Use YouTube as a marketing tool to raise awareness about your brand and what you do </li></ul><ul><li>YouTube can become a time sink if you try to engage with the community </li></ul><ul><li>Face up to the fact that YouTube is a social space designed for individuals </li></ul>
  30. 30. How to do it
  31. 32. How not to do it (2)
  32. 34. YouTube tips for individuals <ul><li>Comment, rate and subscribe to videos and channels that you like </li></ul><ul><li>Upload videos yourself and post responses to other videos </li></ul><ul><li>Be an active contributor to the community in the same way as on an email list </li></ul><ul><li>But it's not always a friendly place </li></ul>
  33. 35. The unreasonableness of crowds
  34. 36. So what's it like on YouTube?
  35. 37. Finding the good stuff <ul><li>Findability on YouTube is awful despite / because of user tagging - try the Education channel </li></ul><ul><li>Use third parties to get beyond the what's popular / what's being discussed lists </li></ul><ul><li>Open Culture </li></ul><ul><li>Intute </li></ul><ul><li>Or visit me at: http://www. youtube .com/ cfbloke </li></ul>
  36. 38. What’s next? <ul><li>Technical developments - increased quality, push to mobiles, annotation </li></ul><ul><li>Monetisation - copyright, advertising, May sweeps, effect on TV watching </li></ul><ul><li>Not just the kids - Geriatric 1927 can do it and new tools e.g. The Flip </li></ul><ul><li>New formats - live video (Stickam, UStream), video chat (Seesmic) </li></ul>
  37. 39. Video as an educational tool <ul><li>Good instructional videos take time to make </li></ul><ul><li>Can be inefficient in imparting information </li></ul><ul><li>Exacerbates the digital divide in terms of those who have skills / interest in technology </li></ul><ul><li>Difficult to mainstream into your existing work - similar to podcasting, not blogging </li></ul><ul><li>Video yes, but YouTube no? </li></ul>
  38. 41. To sum up <ul><li>There is still a gap out there for a better YouTube, but has it cornered the market? </li></ul><ul><li>Is it fair to criticise YouTube for being a poor educational resource? </li></ul><ul><li>YouTube is a social space and a people orientated network - organisations take note </li></ul>
  39. 42. Finish on a song … <ul><li>Facebook records or recalls existing communities, YouTube helps to create new ones </li></ul>

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    Jan. 14, 2021

The online community on YouTube plays tags games, produces collaboration videos and supports each other. What can organisations learn from the community, so that they can make better use of the opportunities that YouTube offers? And what educational potential is there in the world of online video?


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