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Twitter and Intute



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Twitter and Intute

  1. 1. Twitter in Twenty Twinutes Paul Ayres Intute: Social Sciences intute .ac. uk / socialsciences
  2. 2. Who is this man? <ul><li>Online Information Specialist … </li></ul><ul><li>… covering economics, education and learning technology </li></ul>
  3. 3. What we will cover today <ul><li>What is Twitter? </li></ul><ul><li>Why use Twitter? </li></ul><ul><li>Intute use of Twitter </li></ul><ul><li>Keys to Twitter success </li></ul>
  4. 4. Let’s Twitter <ul><li>Stand up, pair up, don’t talk </li></ul><ul><li>Show us your fingers </li></ul><ul><li>20 words on </li></ul><ul><ul><li>What you had for dinner last night </li></ul></ul><ul><ul><li>Seen a good website recently </li></ul></ul><ul><ul><li>Last thing that got you excited </li></ul></ul><ul><ul><li>… or anything else </li></ul></ul>
  5. 5. Twitter is … <ul><li>… a lot like talking </li></ul><ul><li>… so what’s the point of Twitter? </li></ul><ul><li>… well what’s the point of talking? </li></ul>
  6. 6. What’s Twitter? <ul><li>Short messages (140 characters) shared online </li></ul><ul><li>What are you doing? </li></ul><ul><li>What has your attention? </li></ul><ul><li>What do you care about? </li></ul><ul><li>Sent from a web browser, mobile phone or a Twitter app </li></ul>
  7. 8. Twitter-isms <ul><li>Following / followers (opt-in) </li></ul><ul><li>@username for replies </li></ul><ul><li>Re-Tweet RT </li></ul><ul><li>Direct Messages DM </li></ul><ul><li>TinyURL .com to shorten links </li></ul>
  8. 9. Twitter is … <ul><li>… a bus full of crazy people talking to themselves, except you get to choose who is on the bus! </li></ul><ul><li>… from Twitter is like </li></ul>
  9. 10. Twitter is … <ul><li>… a fantastic collection of real peoples thoughts and problems - unlike the media which is full of media people's thoughts and problems - that is Twitter's USP - We can now do media without the media - and you lot don't get it! </li></ul><ul><li>… comment from Guido Fawkes’ blog </li></ul>
  10. 11. Why use Twitter?
  11. 12. Why use Twitter?
  12. 13. Why use Twitter?
  13. 14. Why use Twitter?
  14. 15. Intute use of Twitter <ul><li>Find out about new websites </li></ul><ul><li>Discover and pass on subject specific news </li></ul><ul><li>Develop new contacts </li></ul><ul><li>Pass on knowledge by answering questions </li></ul><ul><li>Get to know existing friends much better </li></ul><ul><li>Help spread the word about all things Intute </li></ul><ul><li>Monitoring what people say about us </li></ul>
  15. 17. Re-Tweeting Intute links
  16. 18. Gain a reputation
  17. 19. Provide support to users
  18. 20. Monitor your brand
  19. 22. Active Twittering <ul><li>A real person provides updates </li></ul><ul><li>Become a trusted guide on a subject </li></ul><ul><li>Approach undertaken by the Intute: Psychology channel </li></ul><ul><li> IntutePsychUK </li></ul>
  20. 24. Passive Twittering <ul><li>Re-purpose some of your existing content by sending it to Twitter </li></ul><ul><li>Automatically update a channel with news, blog posts or other updates </li></ul><ul><li>Approach undertaken by the Intute: Economics channel </li></ul><ul><li> intuteeconomics </li></ul>
  21. 29. Keys to Twitter success <ul><li>API and open data approach makes it easy to build on Twitter </li></ul><ul><li>Real time news and search engine </li></ul><ul><li>Does one thing, but does it well </li></ul><ul><li>Opt-in model of followers / following </li></ul>
  22. 30. Analyse your followers
  23. 32. Bigger than newspapers?
  24. 33. Bigger than Google?
  25. 34. What you can do … <ul><li>Sign up for a personal account at Twitter today </li></ul><ul><li>Set up a project account and send items to it using Twitterfeed </li></ul><ul><li>Monitor what’s being said about you using Twitter Search </li></ul><ul><li>See more Twitter related links at cfbloke /twitter </li></ul>
  26. 35. Become one of these people
  27. 36. Thanks for listening <ul><li>Paul Ayres </li></ul><ul><li> </li></ul><ul><li>Intute: Economics </li></ul><ul><li> </li></ul><ul><li>Intute: Social Sciences </li></ul><ul><li> </li></ul>