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CFA Social Media April 2010


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An update on CFA's social media journey so far

Published in: Education
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CFA Social Media April 2010

  1. 1. CFA & Social Media Creating Safer Communities
  2. 2. The journey November 2006 December 2007 March 2008 September 2008 May 2009
  3. 3. The numbers <ul><li>202 videos </li></ul><ul><li>1 million+ views </li></ul><ul><li>65,000 fans </li></ul><ul><li>2.5 million update views Jan & Feb 2010 </li></ul><ul><li>(CFA website – 2.2 million visits Jan & Feb 2010) </li></ul><ul><li>1000+ stories in 10 months </li></ul><ul><li>250,000 visits </li></ul>
  4. 4. The strategic goals <ul><li>vibrant online member news communications and open discussion </li></ul><ul><li>integrated traditional and ‘new’ media channels </li></ul><ul><li>direct communication with community (where they are / the way they want it) </li></ul>
  5. 5. <ul><li>1. Vibrant News & Discussion </li></ul>
  6. 7. <ul><li>consistent online/offline publishing </li></ul><ul><li>media releases online </li></ul><ul><li>share digital content with media </li></ul><ul><li>new media complements traditional channels </li></ul>2. Media integration
  7. 8. <ul><li>decline in traditional media </li></ul><ul><li>rise of online / social media as main source of news and information for many people </li></ul><ul><li>power to communicate directly with mass audience like never before </li></ul>3. Community Engagement
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  9. 11. Facebook fan feedback <ul><li>Sarah: “I don't have a home phone, internet coverage here, or radio reception . . . However, I do have free Facebook access on my mobile - I appreciate very much the information up here.” </li></ul><ul><li>Eichelle: “There is a whole generation of people who do not watch the TV news or listen to the radio, they do however follow Facebook ‘constantly’ on either their computers or mobile phones.” </li></ul>
  10. 12. Latest developments <ul><li>Facebook and </li></ul><ul><li>iPhone integration </li></ul>
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  13. 15. <ul><li>Questions? </li></ul>