COHEN-FRIEDBERG ASSOCIATES Interactive Sales | Promotion Agency ERIC FRIEDBERG : PRESIDENT 17 Lantern Road, Framingham, MA...
LASSIE PHOTO CONTEST 14 Week Promotion involving 6 entry periods and 6 judging periods. Introduction of Lassie Natural Way...
SLOT MACHINE GAMES GOALS: •  Create a fun instant win, slot machine style game •  Provide Road Runner customers exclusive ...
LINKS TO RECENT ONLINE PROMOTIONS http://www.cfapromo.com/cfapromo/ModellsSnapScoreWin/index.html   Modell’s Sporting Good...
ADVERGAMES
ON-PACK PROMOTIONS GOALS: •  Increase store visibility. • Create exciting promotion for sales force • Grow database of Jol...
COLLECT AND WIN INSTANT GAMES DETAILS: •  10.9 million page views • 313k Unique visitors • Average Visit Length: 7.49 minu...
CATCH THE MADNESS OBJECTIVE: •  Develop a promotion around “March Madness” utilizing an online bracket style game •  Provi...
CHECK OUT THESE EXCITING PROMOTIONS… Click each image to view online
 
 
 
 
VIEW OUR LATEST CASE STUDIES…
 
 
SUMMARY OF SERVICES SWEEPSTAKES OR GAME FORMAT ADMINISTRATION •  Write Official Rules + State Regulation and Bonding • Pro...
 
Upcoming SlideShare
Loading in …5
×

CFA Capabilities 2010

415 views

Published on

Recap of some of our work in 2009.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
415
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CFA Capabilities 2010

  1. 1. COHEN-FRIEDBERG ASSOCIATES Interactive Sales | Promotion Agency ERIC FRIEDBERG : PRESIDENT 17 Lantern Road, Framingham, MA 01702 Direct: 617.965.0279 | Cell: 617.335.6937 Email: [email_address] | www.cfapromo.com
  2. 2. LASSIE PHOTO CONTEST 14 Week Promotion involving 6 entry periods and 6 judging periods. Introduction of Lassie Natural Way Dog Food at retail level. Increase Supermarket display and product awareness Build interest in the new Lassie Movie CFA provided: • 100% of all online creative • Online photo functionality • Collected all data and photo judging functionality • Complete promotion administration
  3. 3. SLOT MACHINE GAMES GOALS: • Create a fun instant win, slot machine style game • Provide Road Runner customers exclusive content for 8 weeks HOW TO WIN: • Click-Spin and Match any three-in-a-row • CFA negotiated Grand Prize at no cost to client LOGISTICS: • CFA provided create, admin, functionality and hosting
  4. 4. LINKS TO RECENT ONLINE PROMOTIONS http://www.cfapromo.com/cfapromo/ModellsSnapScoreWin/index.html Modell’s Sporting Goods - 150 stores http://www.cfapromo.com/cfapromo/ModellsSupercoupsHero/index.html Modell’s Sporting Goods http://www.cfapromo.com/cfapromo/SullivanTireScratchMatch/game_lost.html Sullivan Tire 65 stores http://www.cfapromo.com/cfapromo/DigitasHINascar/website/index.html Holiday Inn – Nascar http://www.cfapromo.com/cfapromo/StaplesSafe/game.html Staples – 1000+ stores http://www.cfapromo.com/cfapromo/PartyCityJokerInJail/game_first.html Party City – 650 stores http://www.cfapromo.com/cfapromo/PartyCityHighSchoolMusical/index.html Party City 650 stores http://www.cfapromo.com/cfapromo/MajesticMariners/index.html Majestic – MLB Partner http://www.cfapromo.com/cfapromo/VersusGetSchooled/index_live.html Versus Network CFA helps clients build their email database through effective online promotions – each promotion will always have a drive back to retail element giving us an opportunity to collect data and then push a client back to a retail store. CFA is also helping brands manage their Twitter account.
  5. 5. ADVERGAMES
  6. 6. ON-PACK PROMOTIONS GOALS: • Increase store visibility. • Create exciting promotion for sales force • Grow database of Jolly Time Customers HOW TO WIN: • Look inside packaging for Instant Win game ticket and to secure a unique code to play instant win game online. LOGISTICS: • CFA handled 100% of the online and traditional game elements. Hosted by CFA.
  7. 7. COLLECT AND WIN INSTANT GAMES DETAILS: • 10.9 million page views • 313k Unique visitors • Average Visit Length: 7.49 minutes • 335k Tell a Friend emails sent PROMOTION SUPPORT: • Cross Channel • Online support in service, on corporate site • Monthly Promo emails-48% Click-thru rate • 500k Direct-mail sent to db customers - 5% response rate • 2.8 million emails in viral campaign PRIZING: • 169k Worth of prizes • Cars won by TW Cable customers in • Digital Media Room won by TW Cable/RR customers in Lake City ,FL
  8. 8. CATCH THE MADNESS OBJECTIVE: • Develop a promotion around “March Madness” utilizing an online bracket style game • Provide exclusive content to subscribers • Appeal to target age 15-45 CFA PROVIDED: • All creative and development of the unique online game. Hosted on CFA servers PRIZING: • CFA negotiated Grand Prize in exchange for exposure
  9. 9. CHECK OUT THESE EXCITING PROMOTIONS… Click each image to view online
  10. 14. VIEW OUR LATEST CASE STUDIES…
  11. 17. SUMMARY OF SERVICES SWEEPSTAKES OR GAME FORMAT ADMINISTRATION • Write Official Rules + State Regulation and Bonding • Promotion Administration • Conduct drawings + Notify winners • Fulfill Prizes and issue Affidavits of Compliance & Release forms • Issue tax documents to major prize winners CREATIVE: • Full service online, game card and point of sale creative • Full service premium production, design and service (Production in China) ONLINE SERICES: • Host Promotion on CFA servers • Collect all registration data • Develop all sweepstakes and game functionality and logic MISC: • Secure prizes in exchange for promotion exposure (not always available) • Secure potential promotion partner

×