COHEN-FRIEDBERG ASSOCIATES Interactive Sales | Promotion Agency ERIC FRIEDBERG : PRESIDENT 17 Lantern Road, Framingham, MA 01702 Direct: 617.965.0279 | Cell: 617.335.6937 Email: [email_address] | www.cfapromo.com
LASSIE PHOTO CONTEST 14 Week Promotion involving 6 entry periods and 6 judging periods. Introduction of Lassie Natural Way Dog Food at retail level. Increase Supermarket display and product awareness Build interest in the new Lassie Movie CFA provided: • 100% of all online creative • Online photo functionality • Collected all data and photo judging functionality • Complete promotion administration
SLOT MACHINE GAMES GOALS: • Create a fun instant win, slot machine style game • Provide Road Runner customers exclusive content for 8 weeks HOW TO WIN: • Click-Spin and Match any three-in-a-row • CFA negotiated Grand Prize at no cost to client LOGISTICS: • CFA provided create, admin, functionality and hosting
LINKS TO RECENT ONLINE PROMOTIONS http://www.cfapromo.com/cfapromo/ModellsSnapScoreWin/index.html Modell’s Sporting Goods - 150 stores http://www.cfapromo.com/cfapromo/ModellsSupercoupsHero/index.html Modell’s Sporting Goods http://www.cfapromo.com/cfapromo/SullivanTireScratchMatch/game_lost.html Sullivan Tire 65 stores http://www.cfapromo.com/cfapromo/DigitasHINascar/website/index.html Holiday Inn – Nascar http://www.cfapromo.com/cfapromo/StaplesSafe/game.html Staples – 1000+ stores http://www.cfapromo.com/cfapromo/PartyCityJokerInJail/game_first.html Party City – 650 stores http://www.cfapromo.com/cfapromo/PartyCityHighSchoolMusical/index.html Party City 650 stores http://www.cfapromo.com/cfapromo/MajesticMariners/index.html Majestic – MLB Partner http://www.cfapromo.com/cfapromo/VersusGetSchooled/index_live.html Versus Network CFA helps clients build their email database through effective online promotions – each promotion will always have a drive back to retail element giving us an opportunity to collect data and then push a client back to a retail store. CFA is also helping brands manage their Twitter account.
ON-PACK PROMOTIONS GOALS: • Increase store visibility. • Create exciting promotion for sales force • Grow database of Jolly Time Customers HOW TO WIN: • Look inside packaging for Instant Win game ticket and to secure a unique code to play instant win game online. LOGISTICS: • CFA handled 100% of the online and traditional game elements. Hosted by CFA.
COLLECT AND WIN INSTANT GAMES DETAILS: • 10.9 million page views • 313k Unique visitors • Average Visit Length: 7.49 minutes • 335k Tell a Friend emails sent PROMOTION SUPPORT: • Cross Channel • Online support in service, on corporate site • Monthly Promo emails-48% Click-thru rate • 500k Direct-mail sent to db customers - 5% response rate • 2.8 million emails in viral campaign PRIZING: • 169k Worth of prizes • Cars won by TW Cable customers in • Digital Media Room won by TW Cable/RR customers in Lake City ,FL
CATCH THE MADNESS OBJECTIVE: • Develop a promotion around “March Madness” utilizing an online bracket style game • Provide exclusive content to subscribers • Appeal to target age 15-45 CFA PROVIDED: • All creative and development of the unique online game. Hosted on CFA servers PRIZING: • CFA negotiated Grand Prize in exchange for exposure
CHECK OUT THESE EXCITING PROMOTIONS… Click each image to view online
SUMMARY OF SERVICES SWEEPSTAKES OR GAME FORMAT ADMINISTRATION • Write Official Rules + State Regulation and Bonding • Promotion Administration • Conduct drawings + Notify winners • Fulfill Prizes and issue Affidavits of Compliance & Release forms • Issue tax documents to major prize winners CREATIVE: • Full service online, game card and point of sale creative • Full service premium production, design and service (Production in China) ONLINE SERICES: • Host Promotion on CFA servers • Collect all registration data • Develop all sweepstakes and game functionality and logic MISC: • Secure prizes in exchange for promotion exposure (not always available) • Secure potential promotion partner