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Clfa portfolio 01012017 rgb

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Updated portfolio - with AFP of North LA’s National Philanthropy Day materials.

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Clfa portfolio 01012017 rgb

  1. 1. Constance F. Anderson’s work samples from www.cfavideo.com Designed by QuickHelp Productions 2017 PORTFOLIO
  2. 2. 1 32
  3. 3. 7 6 5 4 3 2 7 6 5 4 1 DONOR REVENUE 01 PLANNING 02 DONOR RELATIONSHIPS 03 NEWS LEADERS & MISSION SUPPORT 04 ANNUAL FUND 05 DONOR DATABASE 06 SPECIAL EVENTS & PROMOTIONS 07 GRANTS & SCHOLARSHIPS 08 PRINT & SOCIAL MEDIA 09 BROADCAST & DIGITAL VIDEO 10 EVALUATION 11 TABLE OF CONTENTS
  4. 4. MY TRACK RECORD: • Led NRMC Foundation growth from July - November 2015; obtained more than $56,000 in donations and firm pledges for FY2016 - an average of $11,000+ per month. • Obtained NRMC Foundation’s 1st Major Donor, CommCare Corporation, which donated $10,000 in donations and firm pledges for FY2016. • Increased net proceeds for Annual Golf Tournament by over 61%; raised donor gift levels and expanded gifts-in-kind. (ROI an astounding 448%.) (NRMC Foundation). • Initiated 1st PayPal account for online donations and billing. (NRMC Foundation) • Obtained more than $10,000 in underwriting to produce QuickHelp Production’s first feature, Living Mercy. • Sold locally over 300 DVDs of the completed program. (DVD now for sale on EWTN’s Home Catalogue.) (QuickHelp Productions) • * Raised $10,000 in 1 week for Cooking for Kids, Catholic Schools Office, Diocese of Baton Rouge (*Volunteer Work) • * Increased net income from $5,000 to $17,000 for Volunteer Activists, Speech & Hearing Foundation. Initiated 1st tiered-giving for Baton Rouge non-profits. This was a landmark, and changed fundraising in our community! (*Volunteer Work) NRMC FOUNDATION DIAMOND DIG NRMC FOUNDATION FALL SCRAMBLE The Diamond Dig, featured attraction for the Foundation’s 2015 Denim & Diamonds Gala, was included as a gift to spur major donor ticket purchase. Our VIP supporters responded quickly. Overall gross totaled over $60K. Increased net proceeds for Annual Golf Tournament by over 61%; raised donor gift levels and expanded gifts- in-kind. (ROI an astounding 448%.) Give and gifts will be given to you; a good measure, packed together, shaken down, and overflowing, will be poured into your lap. - Luke 6: 38 DONOR REVENUE Bless the Lord, all you works of the Lord, praise and exalt him above all forever … - Daniel 3: 57
  5. 5. QH PRODUCTIONS LIVING MERCY LSU FOUNDATION COE & VET MED SPEECH & HEARING* VOLUNTEER ACTIVIST WBRZ-TV SPECIAL PROJECTS Living Mercy raised $10K+ through a fiscal sponsorship, house party donations, and church parish DVD sales. The half-hour documentary is also available for sale via EWTN's online catalogue. All proceeds now go to support EWTN’s media ministry. I was priviledged to promote the LSU Foundation's many successes, as the College of Engineering's Associate Director for Communications and Development Officer for the Department of Biological and Agricultural Engineering. Increased Volunteer Activist Luncheon's net from $5K to $17K to support the Speech & Hearing Foundation. Initiated tiered-giving for Baton Rouge non-profits, and changed fundraising in our community! (*Volunteer Work) Proposed series be underwritten by 4 sponsors, with breaks at the open and the end. Scripts and research were printed in both local papers, in conjunction with East Baton Rouge Parish Public Schools.
  6. 6. NRMC FOUNDATION GALA PATRON PARTY Managed Diamond Dig, sponsored by Lee Michael's Fine Jewelry, while NRMC Foundation patrons, friends and supporters previewed the evening's festivities. NRMC FOUNDATION DEVELOPMENT PLAN Developed and managed 1st NRMC Foundation annual development plan, including comprehensive goals, budgets & fundraising strategies for FY2016. Target goal $100K. MY TRACK RECORD: • Developed and managed 1st NRMC Foundation annual development plan, including comprehensive goals, budgets & fundraising strategies for FY2016. Target goal $100K. • Managed Diamond Dig, sponsored by Lee Michael's Fine Jewelry, while NRMC Foundation patrons, friends and supporters previewed the evening's festivities. • Developed1stboardnominationprofileforms,andencouraged1stnominating committee to chose slate according to the NRMC Foundation’s skill set needs. • MetwithFoundationofMarytoobtainleadgiftstounderwritethedocumentary, Living Mercy, and sent new donor reports to show fund progress. (QuickHelp Productions) • Raised $10K+ through a fiscal sponsorship, house party donations, and church parish DVD sales to underwrite Living Mercy. (The half-hour documentary is now available for sale via EWTN’s online catalogue. All proceeds go to EWTN.) • * Developed 1st Case Statement for Catholic Community Radio, Baton Rouge, LA. (*Volunteer Work) • Developed case statements, gift range charts and donor strategies for annual and special project capital campaigns (COE & Vet Med). • Met with Development Committees (LSU COE & Vet Med) to create strategic long-term plans & to celebrate successes. PLANNING & RELATIONSHIPS …your light must shine before others, that they may see your good deeds and glorify your Heavenly Father. - Matthew 5: 16 Entrust your works to the LORD, and your plans will succeed. - Proverbs 16: 3
  7. 7. LSU FOUNDATION CASE STATEMENT Developed case statements, gift range charts and donor strategies for annual and special project capital campaigns (COE & Vet Med). QH PRODUCTIONS GIFT OPTIONS Met with Foundation of Mary to obtain lead gifts to underwrite the documentary, Living Mercy, and sent new donor reports to show fund progress. (QuickHelp Productions) QH PRODUCTIONS HOUSE PARTY LSU FOUNDATION MEETINGS & SOCIALS Met with Development Committees (LSU COE & Vet Med) to create strategic long-term plans & to celebrate successes. BAE Department, held at the Rural Life Museum. Living Mercy raised $10K+ through a fiscal sponsorship, house party donations, and church parish DVD sales. The half-hour documentary is now available for sale via EWTN's online catalogue. All proceeds go to EWTN’s media mission.
  8. 8. ST. VINCENT DE PAUL BEACONS OF LIGHT Wrote and produced 10 half-hour programs for on-going series, Beacons of Light. Featured the 350th Anniversary of Sts. Vincent de Paul and Louise de Marillac, founders of the Vincentian family. Included images of babies being saved by St. Vincent. http://bit.ly/21fPYsp FORTNIGHT FOR FREEDOM* BIRMINGHAM, AL Video taken with hand-held Sony VAIO videocam at historic Kelly Ingram Park, June 8, 2012. Speakers included religious and pro-life leaders from across Alabama. For more event details, please access http://bit.ly/1tsMicr. (*Personal Video) NEWS LEADERS & MISSION SUPPORT ..."The Spirit of the Lord is upon Me, because He has anointed Me to bring glad tidings to the poor..." - Luke 4: 18 MY TRACK RECORD: • * Video taken with hand-held Sony VAIO videocam at historic Kelly Ingram Park, June 8, 2012. (*Personal Video) • Researched and developed video and audio content for educational institutions, foundations, diocesan offices, and Catholic TV PSAs, programs, and series. • Produced a 10-program series for the Baton Rouge Society of St. Vincent de Paul, in honor of the 350th Anniversary of Sts. Vincent & Louise de Marillac. For clips or more info, please visit: http://bit. ly/21fPYsp. • Organized and scheduled community leaders and newsmakers for appearances on WBRZ-TV’s Midday in Louisiana. Also acted as substitute host. • Co-produced WBRZ-TV’s 4-part series, Louisiana Heritage. Collaborated with LSU History Department, Louisiana art galleries, state museums and historic parks/sites. Included on-location reenactments. • Initiated NRMC Foundation’s 1st Development Committee, broadening existing staff and board volunteers to include well-known community leaders and promising young activists. • Established and facilitated 1st donor advisory board and numerous volunteer committees (COE & Vet Med). For clips or more info, please visit: http://bit. ly/1Uo6qpU We need, therefore, to speak frankly with each other when our freedoms are threatened. Now is such a time. - Our First, Most Cherished Liberty, A Statement on Religious Liberty
  9. 9. LSU FOUNDATION DEV. COMMITTEES Established and facilitated 1st donor advisory board and numerous volunteer committees (COE & Vet Med). For clips or more info, please visit: http://bit.ly/1Uo6qpU WBRZ SPECIAL PROJECTS LOUISIANA HERITAGE Co-produced 4-part series. Collaborated with LSU History Department, Louisiana art galleries, state museums and historic parks/sites. Included on-location reenactments. For more info, please visit: http://bit.ly/1S0W0Xk. (Beta tapes also available through Louisiana State Library.) NRMC FOUNDATION DEV. COMMITTEE Initiated NRMC Foundation’s 1st Development Committee, broadening existing staff and board volunteers to include well-known community leaders and promising young activists. Organized and scheduled community leaders and newsmakers for appearances on Midday in Louisiana. Also acted as substitute host and in- house talent for commercials. WBRZ NEWS MIDDAY IN LOUISIANA
  10. 10. ANNUAL FUND & DONOR DATABASE Each must do as already determined, without sadness or compulsion, for God loves a cheerful giver. - 2 Corinthians 9: 7 Your surplus at the present time should supply their needs, so that their surplus may also supply your needs...- 2 Corinthians 8: 14 MY TRACK RECORD: • Managed annual giving mailout for COE alumni (LSU COE) and developed 1st giving for LSU Small Animal Hospital (LSU Vet Med) . • Led two phonathons, averaging $20K combined, as part of annual fund drives (COE & Vet Med - Initiated 1st phonathon for Vet Med ). • Produced promtional materials for COE’s annual fundraising, including a video for the widow of LSU alum, Patrick F. Taylor, for whom the new Chemical Engineering building was named. Completed in 2007. • Consolidated existing database of 300 (mainly local donors); grew prospect list to over 1,000, adding NRMC vendors (state-wide) and hospital staff as account contacts. • * Helped establish Catholic Community Radio’s 1st donor database, using E-Tapestry (*Volunteer Work) • Organized donor/alumni database transfer to TAILS, LSU Foundation’s database (Vet Med). (This was a huge task, which included data on thousands of contacts, friends, and supporters.) Managed annual giving mailout for COE alumni (LSU COE) and developed 1st giving for LSU Small Animal Hospital (LSU Vet Med). LSU FOUNDATION ANNUAL APPEALS Led COE’s annual phonathon, average$10K,aspartofannualfund drive. Initiated 1st phonathon for LSU School of Veterinry Medicine. Average net $20K combined. LSU FOUNDATION COE PHONATHON
  11. 11. Consolidated existing database of 300 (mainly local donors); grew prospect list to over 1,000, adding NRMC vendors (state-wide) and hospital staff as account contacts. NRMC FOUNDATION DONOR DATABASE Helped establish Catholic Community Radio’s 1st donor database, using E-Tapestry (*Volunteer Work) CATHOLIC RADIO* E-TAPESTRY Created prospect lists of top donors, as well as committed, long-term donors (COE & Vet Med) Included ratings by Grenzebach Glier and Associates. For clips or more info, please visit: http://bit.ly/1Uo6qpU. LSU FOUNDATION TAILS (ADVANCE) Produced promtional materials for COE’s annual fundraising, including a video for the widow of LSU alum, Patrick F. Taylor, for whom the new Chemical Engineering building was named. Completed in 2007. LSU FOUNDATION NAMING OPPORTUNITIES
  12. 12. Increased net proceeds for Annual GolfTournamentbyover61%;raised donor gift levels and expanded gifts- in-kind. (ROI an astounding 448%.) NRMC FOUNDATION FALL SCRAMBLE Obtained Lee Michael’s Fine Jewelry, Shreveport, GIK donation. $5K worth of gift certificates to the NRMC Foundation’s Denim & Diamonds Gala, which grossed over $60K NRMC FOUNDATION DIAMOND DIG How beautiful upon the mountains are the feet of the one bringing good news. Announcing peace, bearing good news, announcing salvation, saying to Zion, “Your God is King!” - ISAIAH 52: 7 SPECIAL EVENTS & PROMOTIONS MY TRACK RECORD: • Increased net proceeds for Annual Golf Tournament by over 61%; raised donor gift levels and expanded gifts-in-kind. (ROI an astounding 448%.) • Obtained Lee Michael’s Fine Jewelry, Shreveport, GIK donation. $5K worth of gift certificates to the NRMC Foundation’s Denim & Diamonds Gala, which grossed over $60K • Organized and managed, Living Mercy’s Underwriting House Party, which helped raise $8 in supplemental donations. Overall funds raised totaled $10K+ (underwriting + DVD sales). • Initiated plans for annual alumni homecoming (COE). • Organized and professionally managed special events and reunions for many non-profits, schools and churches, including (but not limited to) Magnolia Mound Plantation, St. Thomas More (Parochial) School Alumni, and WBRZ-TV. • * Organized and managed many more special events and fundraisers for: Baton Rouge Speech and Hearing Foundation; Magnolia Mound Plantation; the Anglo-American Art Museum (now the LSU Museum of Art); the Cancer Society of Greater Baton Rouge (now Cancer Services of Greater Baton Rouge); Delta Zeta Sorority; the Baton Rouge Junior League; St. Joseph’s Academy; St. Thomas More Catholic School; Catholic Community Radio, Inc.; CatholicLife TV; the Catholic Schools Office and the Office of Marriage and Family Life (Respect Life Committee), Diocese of Baton Rouge; Association of Fundraising Professionals, Greater Baton Rouge. (*Volunteer Work) Then let us celebrate with a feast, because this son of mine was dead, and has come to life again; he was lost, and has been found.’ Then the celebration began. - Luke 15: 23-24
  13. 13. Actress, Carol Burnett, holds her copy of River Road Recipes (American Bookseller’s Convention). Posed for Good Housekeeping Magazine. Walter Cronkite, Paloma Picasso, and Zbigniew Brzezinski also accepted books. (*Volunteer Work) JUNIOR LEAGUE GBR* RIVER ROAD RECIPES MAGNOLIA MOUND PLANTATION DAY Organized and managed Magnolia Mound Plantation's popular annual Plantation Day, which is visited by several hundred guests from Baton Rouge and the surrounding area. 1st PR chair for Cancer Society GBR Chefs' Showcase. Now-famous chef, John Folse, who has appeared on Raymond Arroyo's World Over, became a life-time friend. Also shown is artist, George Rodrigue. (*Volunteer Work) CANCER SERVICES GBR* CHEFS' SHOWCASE Organized and managed WBRZ-TV's Bicentennial Up with People Tour. Three groups performed at schools, churches, shopping malls, hospitals, government buldings and unversities throughout WBRZ's viewing area. It was UwP's largest national tour. WBRZ-TV UP WITH PEOPLE TOUR
  14. 14. NRMC FOUNDATION GRANTS (AWARDED) LSU FOUNDATION GRANTS (RECEIVED) AS YOU HELP US WITH PRAYER, SO THAT THANKS MAY BE GIVEN BY MANY ON OUR BEHALF... Publicized $30K NRMC Foundation grants to schools, government agencies, and non-profit organizations in the greater Natchitoches area. Obtained $12K COYPU grant for LSU Wildlife Hospital (repair of flight cages - Vet Med).
  15. 15. LSU FOUNDATION SCHOLARSHIPS (AWARDED) NRMC FOUNDATION SCHOLARSHIPS (AWARDED) ...FOR THE GIFT GRANTED US THROUGH THE PRAYERS OF MANY. - 2 COR 1:11 Publicized scholarships for nursing students, attending Northwestern State University of Louisiana. Over $16K has been awarded, since 2013. Managed scholarships and donor recognition for College of Engineering, Louisiana State University. An example of donor- advised funding.
  16. 16. PRINT & SOCIAL MEDIA GIFT OPTION FLYERS AFP NPD 2016* Gift option flyer created for the Association of Fundraising Professionals, North Louisiana (Shreveport), to help promote National Philanthropy Day 2016. (*Volunteer Work) INVITATIONS AFP NPD 2016* Invitation created for the Association of Fundraising Professionals, North Louisiana (Shreveport), to help promote National Philanthropy Day 2016. (*Volunteer Work) MY TRACK RECORD: • Created 1st Foundation media list, which included 83 local and regional contacts for broadcast, print, digital, and social media. (CEO interviewed by ESPN Radio, Monroe, LA.) • Designed WordPress & websites, took photos, wrote press releases for print/ broadcast/social media, designed print materials to promote special events and NRMC Foundation grant recipients. • Created Constant Contact e-blasts, Facebook & Word Press pages and websites for a variety of QH Production projects, most included a video component. LinkedIn posts were also used. • Wrote letters, fact sheets, and gift cards for monthly and quarterly appeal mailings (COE & Vet Med). • Designed external and internal communications and publication distribution, including: annual report, press releases, photographs, & newsletters (COE). • * Gift option flyers, invitations, programs, PowerPoint Presentations, press releases and videos are being created for the Association of Fundraising Professionals, Greater Baton Rouge, to help promote National Philanthropy Day 2016. (*Volunteer Work) Sing praise to God, sing praise; sing praise to our king, sing praise. - Psalm 47: 7 I give praise to You, Father, Lord of heaven and earth, for although You have hidden these things from the wise and the learned You have revealed them to the childlike. - Matthew 11: 25
  17. 17. PROGRAMS & PPTS AFP NPD 2016* Program & matching PowerPoint Presentation created for the Association of Fundraising Professionals, North Louisiana (Shreveport), to help promote National Philanthropy Day 2016. (*Volunteer Work) Created Constant Contact e-blasts, Facebook & Word Press pages and websites for a variety of QH Production projects, most included a video component. LinkedIn posts were also used. SOCIAL MEDIA BR BISHOP'S APPEAL PRESS RELEASES LIVING MERCY Fact sheet created for Living Mercy. Was used to create press releases, and also served as quick hand-out to perspective donors and prospects. WEBSITES LIVING MERCY Designed WordPress website, took photos, wrote press releases for print/broadcast/social media, designed print materials to promote special events and Foundation grant recipients.
  18. 18. BROADCAST & DIGITAL VIDEO MY TRACK RECORD: • Developed concept for 2013 media campaign, managed pre-production and production for 11 test videos and 5 audio spots, Bishop's Appeal 2013, Office of Stewardship, Diocese of Baton Rouge, LA. • Wrote and produced half-hour Chaplet of Divine Mercy, underwritten by the Foundation of Mary, for CLTV (Diocese of Baton Rouge). Features the Scola Cantorum, St. Joseph Seminary. 34,768 views on YouTube. http://bit.ly/1U5Vklz • Wrote and produced 4 PSAs, Bishop’s Annual Appeal 2012, Office of Stewardship, Diocese of Baton Rouge, LA. Included the Office of Stewardship's first online giving video. http://bit.ly/RU6BuP. • Wrote and produced half-hour documentary which spotlights the life- changing impact the devotion to The Divine Mercy has had upon Baton Rouge. Aired on CLTV (Baton Rouge), WLAE (NOLA), Catholic TV (Boston), & EWTN (Global). • Wrote and produced 10 PSAs for the Bishop’s Annual Appeal 2011 for the Office of Stewardship, Diocese of Baton Rouge, LA. http://bit.ly/12uiKHS. • Wrote and produced a 30-minute special for the Bishop’s Annual Appeal 2010, which was produced in conjunction with our diocese’s 50th Anniversary. • Wrote and produced 12 half-hour programs for on-going series, Beacons of Light. Featured the 350th Anniversary of Sts. Vincent de Paul and Louise de Marillac, founders of the Vincentian family. http://bit.ly/15cj82i. • Wrote & produced 30-second PSA for BR SVdP’s cookbook, Taste and See - Food for the Body and Soul. http://bit.ly/12s6dsn. • Organized 15 10-minute interviews and a half-hour cooking demo, videotaped at the National Society of St. Vincent de Paul’s 2010 meeting in New Orleans. Featured Joseph Flannigan and Chef John Folse, contributor BR SVdP's cookbook, Taste & See. BISHOP'S APPEAL 2012 Wrote and produced 4 PSAs, Bishop’s Annual Appeal 2012, Office of Stewardship, Diocese of Baton Rouge, LA. Included the Office of Stewardship's first online giving video. http://bit.ly/RU6BuP. A voice coming from the throne said: “Praise our God, all you His servants, [and] you who revere Him, small and great.” - Revelation 19: 5 QH PRODUCTIONS DIGITAL PSA 2016 Produced 30-second digital PSA. Uploaded to Vimeo and YouTube sites and posted to social media. Constant Contact Facebook Ad Campaign: 5,906 views, 84 clicks (Most ads receive 50 clicks for every 5,000 people reached.)
  19. 19. BISHOP'S APPEAL 2011 Wrote and produced 10 PSAs for the Bishop’s Annual Appeal 2011 for the Office of Stewardship, Diocese of Baton Rouge, LA. http://bit. ly/12uiKHS BISHOP'S APPEAL 2010 Completed a 30-minute special for The Bishop’s Annual Appeal, which was produced in conjunction with our diocese’s 50th Anniversary. The Appeal aired on CLTV through December 25, 2010. Produced half-hour documentary which spotlights the life-changing impact the devotion to The Divine Mercy has had upon Baton Rouge. Aired on CLTV (Baton Rouge), WLAE (NOLA), Catholic TV (Boston), & EWTN (Global). LIVING MERCY 2010 - 2011 SVDP COOKBOOK 2010 (PSA & DEMO) Organized 15 10-minute interviews and a half-hour cooking demo, videotaped at the National Society of St. Vincent de Paul’s 2010 meeting in New Orleans. Featured Chef John Folse, contributor BR SVdP's cookbook, Taste & See.
  20. 20. EVALUATION Tell them to do good, to be rich in good works, to be generous, ready to share, thus accumulating as treasure a good foundation for the future, so as to win the life that is true life. - 1TIMOTHY 6: 18-19 MY TRACK RECORD: • Established 1st Golf Committee, tapping several local realtors who were well-connected with the community, and who were highly successful and comfortable with asking for gifts. • Raised donor gift levels and benefits. • Expanded gifts-in-kind and sponsorships. • GIKs included: ◊ Free printing - Franklin Press (Baton Rouge, LA) & Impressions by Dungan (Natchitoches, LA); ◊ Free mail-out service (postage not included) - Franklin Press (Baton Rouge, LA); ◊ BMW sedan (Hole-in-One Sponsor) - Walker Automotive, Alexandria, LA; ◊ Grand Raffle Prize - Northwestern State University Recreation Complex (3-Month Membership, $100.00 Pro Shop Gift Certificate, 3-Month Golf Cart Rental); ◊ Refreshment Sponsor - Paul Khoury, Glazer’s Distributors of Louisiana; ◊ Goodie Bag Items - Mid-South Bank & Southern Medical Equipment. • Increased net proceeds for Annual Golf Tournament by over 61%. ROI an astounding 448%. Give and gifts will be given to you; a good measure, packed together, shaken down, and overflowing, will be poured into your lap. For the measure with which you measure will in return be measured out to you.” - LUKE 6: 38
  21. 21. Because this was the Foundation’s 1st 9-point analysis, individual players on teams could not be accurately verified. 2012-2014 showed # of teams. 2015 showed individuals signed up for 4-person teams. Also, no record had been kept of the number of solicitations. % Participation was not possible for this analysis. Increased net proceeds for 2015 Annual Golf Tournament by over 61%; raised donor gift levels and expanded gifts-in-kind. (ROI an astounding 448%.) Formulas taken from James M. Greenfield’s Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) Kindle Edition. NRMC FOUNDATION FALL SCRAMBLE 9-POINT ANALYSIS
  22. 22. 11937 Lake Sherwood Avenue North Baton Rouge, LA 70816 Cell (225) 892-6159 constance.anderson@cox.net | www.cfavideo.com

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