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MOOCs and Higher Education - Concepts, Models and Trends

  1. 1. Dr Li Yuan Jisc CETIS, University of Bolton MOOCs and Higher Education - Concepts, Models and Trends SCONUL Annual Conference Dublin, 20 June, 2013
  2. 2. Open Educational Resources and Open Online Courses on Educational Technology Designing Learning for the 21st Century Background
  3. 3. Outline of the Presentation  Making sense of MOOCs Context, concept and history  MOOCs as a Business Business models, revenues, partnerships and outcomes  MOOCs as Disruptive Innovation Non-consumers, simple products, free or lower cost  Potential Impacts on HE Missions, provisions, costs, delivery models
  4. 4. What is a MOOC - The concept of MOOCs was introduced by Dave Cormier in 2008
  5. 5. The First MOOC: CCK08 (2008)  “Connectivism and Connective Knowledge” course (CCK08)  George Siemens (Athabasca University) & Stephen Downs (the National Research Council of Canada)  Designed for 25 fee-paying students  Over 2,300 people participated
  6. 6. AI – MOOC (2011)  “Introduction to Artificial Intelligence” course  Sebastian Thrun and his colleagues at Stanford  Attracted 160,000 learners from 190 countries
  7. 7. 2012: The Year of MOOCs
  8. 8. xMOOCs vs. cMOOCs xMOOCs (edX, Coursera) cMOOCs (ocTEL, Change11) Scalability of provision Massive Community and connections Individual learning Online Networked learning Open access - Restricted licence Open Open access - Open licence Consume content Course Generate resources Business Model Pedagogical Model
  9. 9. Open Education, OERs and MOOCs OERs 2006 : Open University - OpenLearn 2002: MIT - Open Courseware cMOOCs 2013: OCTEL 2010: DS 106 Zone 2008: CCKO8 xMOOCs 2012: Udacity, Coursera edX, & FutureLearn 2011: Stanford (AI MOOC) Open Education: 1969: Open univerisity
  10. 10. The Business Concept of MOOCs Business partners Content providers Accreditation StartupsVenture Capitalists Learners
  11. 11. edX Coursera UDACITY • Certification • Shared revenue with universities • Charges $250,000 for each new course, $50,000 for recurring course • Certification • Secure assessments • Employee recruitment • Applicant screening • Human tutoring or assignment marking • Enterprises pay to run their own training courses • Sponsorships • Tuition fees • Certification • Employers pay for recruit talent student • Students résumés and job match services • Sponsored high- tech skills courses Revenue Streams for MOOC Startups
  12. 12. MOOCs So Far edX Coursera Udacity Investment $60 million $22 million $21.1 million Partners 27 universities 62 universities 1 university (San Jose State University ) Courses 11 courses 212 courses 24 courses Registered Users 0.9 million 3.2 million 0.4 million
  13. 13. Analysis of MOOC Learners - Coursera survey, 2013
  14. 14. The UK’s First Coursera MOOCs in Edinburgh http://mashe.hawksey.info 309,628
  15. 15. Learners’ Engagement with MOOCs - MOOCs @ Edinburgh –Report #1
  16. 16. Learners’ Time Spent on MOOCs - MOOCs @ Edinburgh –Report #1
  17. 17. Global Visibility - MOOCs @ Edinburgh –Report #1
  18. 18. Will MOOCs Disrupt HE?
  19. 19. Disruptive Innovation Theory  Sustaining innovation – to improve the existing system.  Disruptive innovation - to create an entirely new market, typically by lowering price or designing for different customers . (Christensen, 2003)
  20. 20. Potential Customer Groups Non-consumers lack the ability, wealth, or access to a product or service Undershot Customers consume a product or service but are frustrated with its limitations Overshot Customers stop paying for further improvements to a product or service.
  21. 21. MOOCs and Disruptive Innovation Active Disruption Begins Noncustomer Sustaining innovation Disruptive innovation PerformanceDemand Time New-market disruptive innovation Undershot Customers MOOCs Overshot Customers
  22. 22. UK Higher Education Scenarios - from the EU TEL-Map project Traditional University Unidiversity Hybrid University Online University
  23. 23. Potential Benefits Educational Institution  Supporting educational missions  Strengthening brand reputation and expanding markets  Low overhead provision  New revenue streams  Re-evaluating institutions’ existing pedagogical practice Learner  Pace, time and location of study  Diversification of learning pathways  New provision at low cost
  24. 24. Potential Impacts on HE Provision (Un-bundling) Higher Education Content Delivery Accreditation Platform
  25. 25. Potential Cost Structures Cost to learners Providers MOOC Startups Universities Free Learning management platform Content Lower cost Automated test or peer assessment Certification Content Higher Cost Course offered through partnerships Personalised feedback and support Accreditation
  26. 26. MOOCs: Gartner Hype Cycle 2011 AI MOOC 2012 The year of MOOCs What works? 2013 Negative news appears
  27. 27. In Summary…  The basic concept of MOOCs is not new - but the business model is relatively new to Higher Education  MOOCs will not disrupt universities - but they have the potential to reshape HE provision  The hype of MOOCs will fade away, - but the real innovation in Open Online Courses is just beginning
  28. 28. The Future of MOOCs “A year ago, I could not have imagined that we would be where we are now” … “Who knows where we’ll be in five more years?” Daphne Koller (the Co-founder of Coursera):
  29. 29. Thank you!
  30. 30. Further Reading: JISC CETIS, 2013, MOOCs and Open Education: Implications for Higher Education, http://publications.cetis.ac.uk/2013/667 Moody, 2012, Shifting Ground: Technology Begins to Alter Centuries Old Business Model for Universities http://www.etsu.edu/125/taskforces/Programs_and_Opportunities/documents/MOOC.PDF Edinbourgh, 2013, MOOCs @ Edinburgh –Report #1, http://www.era.lib.ed.ac.uk/bitstream/1842/6683/1/Edinburgh%20MOOCs%20Report%202013%20%231.pdf Universities UK, 2013, Massive open online courses: higher education's digital moment? http://www.universitiesuk.ac.uk/highereducation/Documents/2013/MassiveOpenOnlineCourses.pdf Christensen, C., M. (2003). The innovator's solution: creating and sustaining successful growth. Harvard Business Press. Gartner (2013), Gartner Hype Cycles, http://www.gartner.com/technology/research/methodologies/hype-cycles.jsp Hill P (2013), MOOCs Beyond Professional Development: Coursera’s Big Announcement in Context, http://mfeldstein.com/moocs-beyond-professional-development-courseras-big-announcement-in-context/

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