Building Political EffectivenessAcross Cooperative Extension<br />County Leadership Conference<br />March 10, 2011<br />
Today’s Goals<br />Super Session<br />Part 1: Learning about and using the PE Assessment Tool and its 4 Principles<br />Pa...
Welcome!Overview of Cooperative Extension’s political effectiveness effort<br />Eloisa Gómez and Kristine ZaballosPolitica...
Political effectiveness is…<br />Responsive educational programs<br />Strong relationships with key decision makers<br />E...
PRINCIPLE #1:Responsive Educational Programs<br />Eloisa Gómez<br />Director, Milwaukee County Cooperative Extension Offic...
Responsive educational programs:Have you done any of the following?<br />Involved elected officials, partners, clients and...
PRINCIPLE #2STRONG Relationships with Key Decision-Makers<br />Kelly Haverkampf<br />Community Development Educator, Vilas...
Strong relationships with key decision makers:Have you done any of the following?<br />Developed a database of influential...
Mapping your Circle of Influence<br />List your regular contacts in your job or position<br />Are they decision makers or ...
County Board<br />State Legislators<br />County Extension Committee<br />UWEX Administration<br />Program Participants and...
3 Levels of Communication to Build Strong Relationships <br />
PRINCIPLE #3effective communications<br />Pamela Seelman<br />Communications Program Manager, Dean’s Office<br />
Effective communications<br />Developed a strategic marketing or promotions plan?<br />Invited key decision makers to part...
Communications matter!<br />Engage in open and ongoing dialog<br />Communicate with multiple audiences <br />Explain the v...
An elevator speech is…<br />A summary that describes our work and our services<br />An overview<br />Who we are<br />What ...
Name derived from<br />Notion that it is delivered in a short period of time <br />For example, the time it takes to trave...
Easy part<br />You know what you do at work<br />
Not so easy part<br />Needs to be… <br />Short<br />Simple<br />Effective<br />
Not so easy part<br />Elevator speeches need to be tailored for the specific audience<br />
General Audience Example…<br />We educate people where they live and work, connecting them to the University of Wisconsin ...
Viral example:<br />Lawless:<br />http://www.youtube.com/watch?v=9sBaDXnWDwY<br /> <br /> <br />
Elevator Branding World Cup Personal Example and competition winner…<br />“I am a state extension specialist. I work  in t...
Branding World Cup lessons learned:<br />1)  There's no one single way to do this kind of thing well.<br />2)  Stories sel...
Crave Bros. elevator speech<br />“We take milk from cows and make cheese.”<br />
What is your elevator speech?<br />
Principle #4: Fiscal awareness & political sensitivity<br />Rosemary Potter<br />Director of Government RelationsUW Colleg...
Fiscal awareness and political sensitivity<br />Maintain communications with people who are influential in budget developm...
Changing our Blueprint<br />
These are Critical Times<br />Proposed cut to Smith-Lever Funds – 5%<br />Proposed cut to County Funds in 2011-2013 state ...
Changing our Blueprint<br />We are Resourceful<br />Keep an Open Perspective		<br />Continue the Conversation<br />
Changing our Blueprint<br />  Make Requests<br />  All Perspectives Are Legitimate<br />  Don’t Take Things Personally<br />
Changing our Blueprint<br />Developing Structures in Place to:<br /><ul><li>Value the building of the relationship with de...
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Haverkampf pe 3-2011

  1. 1. Building Political EffectivenessAcross Cooperative Extension<br />County Leadership Conference<br />March 10, 2011<br />
  2. 2. Today’s Goals<br />Super Session<br />Part 1: Learning about and using the PE Assessment Tool and its 4 Principles<br />Part 2: Learning from your peers through a Challenge Roundtable <br />Safe environment – what is said here stays here<br />Have fun!<br />
  3. 3. Welcome!Overview of Cooperative Extension’s political effectiveness effort<br />Eloisa Gómez and Kristine ZaballosPolitical Effectiveness Working Group Co-Chairs <br />
  4. 4. Political effectiveness is…<br />Responsive educational programs<br />Strong relationships with key decision makers<br />Effective communications<br />Fiscal awareness and political sensitivity<br />
  5. 5. PRINCIPLE #1:Responsive Educational Programs<br />Eloisa Gómez<br />Director, Milwaukee County Cooperative Extension Office<br />Karen Nelson <br />Department Head and 4-H Youth Development Educator<br />Columbia County Cooperative Extension Office<br />
  6. 6. Responsive educational programs:Have you done any of the following?<br />Involved elected officials, partners, clients and friends in program planning?<br />Incorporated UW system resources into program planning?<br />Considered potential political impacts when planning programs?<br />Other?<br />
  7. 7. PRINCIPLE #2STRONG Relationships with Key Decision-Makers<br />Kelly Haverkampf<br />Community Development Educator, Vilas County Cooperative Extension Office<br />
  8. 8. Strong relationships with key decision makers:Have you done any of the following?<br />Developed a database of influential decision-makers and key supporters?<br />Developed and maintain professional networks?<br />Worked to establish relationships with elected officials beyond the County Extension Committee?<br />Worked with other county, state and federal agencies to establish collaborative relationships?<br />Other?<br />
  9. 9. Mapping your Circle of Influence<br />List your regular contacts in your job or position<br />Are they decision makers or influencers?<br />What are your communication points with the influencers?<br />What are their communication points with the decision makers?<br />How consistent are the messages along each communication line?<br />
  10. 10. County Board<br />State Legislators<br />County Extension Committee<br />UWEX Administration<br />Program Participants and Volunteers<br />County-based Community Development Educator<br />UWEX Program Leader<br />County Department Head<br />UWEX District Director<br />
  11. 11. 3 Levels of Communication to Build Strong Relationships <br />
  12. 12. PRINCIPLE #3effective communications<br />Pamela Seelman<br />Communications Program Manager, Dean’s Office<br />
  13. 13. Effective communications<br />Developed a strategic marketing or promotions plan?<br />Invited key decision makers to participate in Cooperative Extension events?<br />Used traditional and social media outlets to communicate the value of your programming?<br />Know how to explain the work of your colleagues as well as your own?<br />Other?<br />
  14. 14. Communications matter!<br />Engage in open and ongoing dialog<br />Communicate with multiple audiences <br />Explain the value, breadth of our programs<br />Share success stories, impacts and outcomes<br />Use evaluation tools and reports to demonstrate accountability, program impacts<br />Develop an elevator speech<br />
  15. 15. An elevator speech is…<br />A summary that describes our work and our services<br />An overview<br />Who we are<br />What we do<br />
  16. 16. Name derived from<br />Notion that it is delivered in a short period of time <br />For example, the time it takes to travel in a typical elevator<br />
  17. 17. Easy part<br />You know what you do at work<br />
  18. 18. Not so easy part<br />Needs to be… <br />Short<br />Simple<br />Effective<br />
  19. 19. Not so easy part<br />Elevator speeches need to be tailored for the specific audience<br />
  20. 20. General Audience Example…<br />We educate people where they live and work, connecting them to the University of Wisconsin to help grow people, jobs and communities.<br />
  21. 21. Viral example:<br />Lawless:<br />http://www.youtube.com/watch?v=9sBaDXnWDwY<br /> <br /> <br />
  22. 22. Elevator Branding World Cup Personal Example and competition winner…<br />“I am a state extension specialist. I work in the College of Agriculture and Life Sciences at University of Wisconsin Cooperative Extension; where life long learning helps the people of Wisconsin, the US, and the world make life changing decisions a reality.”<br />Branding World Cup winner David Kammel<br />
  23. 23. Branding World Cup lessons learned:<br />1) There's no one single way to do this kind of thing well.<br />2) Stories sell -- they do not have to be fancy. <br />3) Sincerity sells. <br />
  24. 24. Crave Bros. elevator speech<br />“We take milk from cows and make cheese.”<br />
  25. 25. What is your elevator speech?<br />
  26. 26. Principle #4: Fiscal awareness & political sensitivity<br />Rosemary Potter<br />Director of Government RelationsUW Colleges and UW-Extension<br />432 N. Lake Street<br />608 263-7678<br />rosemary.potter@uwex.uwc.edu<br />www.uwex.uwc.edu/government/<br />
  27. 27. Fiscal awareness and political sensitivity<br />Maintain communications with people who are influential in budget development and adoption?<br />Share impacts, outcomes, successes and financial benefits of your work with key decision makers?<br />Seek to understand the structure and nuance of the budgeting process?<br />Know who’s influential to the budget process and know what their interests are?<br />Other? <br />
  28. 28. Changing our Blueprint<br />
  29. 29. These are Critical Times<br />Proposed cut to Smith-Lever Funds – 5%<br />Proposed cut to County Funds in 2011-2013 state budget – shared revenue, aid to local governments, community aids etc. <br /> The cut in these funds will differ by county<br />Proposed State funds to UWEX/UWC  - 11% <br />
  30. 30. Changing our Blueprint<br />We are Resourceful<br />Keep an Open Perspective <br />Continue the Conversation<br />
  31. 31. Changing our Blueprint<br /> Make Requests<br /> All Perspectives Are Legitimate<br /> Don’t Take Things Personally<br />
  32. 32. Changing our Blueprint<br />Developing Structures in Place to:<br /><ul><li>Value the building of the relationship with decision makers
  33. 33. Continue the conversation
  34. 34. Listen/contribute to the conversation in other venues
  35. 35. Communicate often
  36. 36. Do not worry about becoming a pest</li></li></ul><li>Thank You! Questions?<br />Brought to you by the Political Effectiveness Working Group<br />University of Wisconsin, U.S. Department of Agriculture and Wisconsin counties cooperating. UW-Extension provides equal opportunities in employment and programming including Title IX and ADA. <br />

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