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Empathy

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Empathy

  1. 1. Empathize and Define Design Thinking A2 Interviewee profile Name: Maria Sex: Female Age: 23 years old Graduated: Q2 2013 Work Experience: Yes Length of interview: 35 min. Notes: A bright business bachelor graduate with ample work experience both locally and abroad, she decided to forsake some job offers after graduating in summer 2013, for the sake of refining her graphic design skills on a Parsons summer program. Engaged. Art and interview by Carlos Escalante, all rights reserved.
  2. 2. Empathy Map SAY I haven t liked the process I feel pressured to find a gratifying, well paid job I do believe my University gave me the necessary tools for being competent at work But it did not help me build my CV or give tips about job hunting or interviews I am not looking forward to the small amount of vacations given by mexican law I think company s aren t as interested in grads because they would rather just hire cheaper interns Art and interview by Carlos Escalante, all rights reserved.
  3. 3. Empathy Map DO She s relaxed and seems to be doing what she believes is right. Just came back from her NYC experience, she is confident in the skills she built. She is still looking for other offers in job hunting sites, but is not very confident about them. She has had recent interviews through Skype with potential employers. Art and interview by Carlos Escalante, all rights reserved.
  4. 4. Empathy Map THINK Firms and companies are not actively looking for the best interests of graduates. Universities do not launch students in the best way they can into the workforce. She will get a job sooner rather than later. She thinks job hunting sites are not very efficient. Art and interview by Carlos Escalante, all rights reserved.
  5. 5. Empathy Map FEEL She s happy about being able to have had the Parsons experience. She feels the mexican labor laws are abusive and will cut her freedom short. Excited for career growth and an income for her future household. She is afraid she will not get a job she thinks she deserves (millennial!) Art and interview by Carlos Escalante, all rights reserved.
  6. 6. Empathize and Define Design Thinking A2 Young competent female graduate NEEDS A WAY TO find the correct occupation for her BECAUSE she is afraid of doing something she doesn t fulfill her and doesn t have a clear idea on where to do so EFFICIENTLY. Art and interview by Carlos Escalante, all rights reserved. Insights: The mexican job markets seems like a place where people like Maria are desperately needed, humble yet confident, with a good overall vision and versatility. But there is no clear cut way of finding the correct job, sites are vague and universities have a long way to go. The prospect of having no free days until after her first year is not very encouraging.

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