Top 10 eHealth trends and best practices

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Presentation of Top 10 eHealth & Healthcare trends presented at IDC Content Management Evolution 2014: Portals, Mobile and Social. Madrid (Spain), 11th of March 2014. www.cesaralonso.com

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Top 10 eHealth trends and best practices

  1. 1. Content Management Evolution 2014: Portals, Mobile, Social Top 10 Healthcare Trends for improving customer experience Madrid, 11th of March 2014
  2. 2. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com Index 1. Current environment 2. The eHealth response 3. Healthcare Trends
  3. 3. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com Current health system unsustainable in mid term Estrategia de Telefónica en eHealth. Congreso eSanidad
  4. 4. Top 10 Healthcare Trends for improving customer experience e-patient e-health e-doctore-insurance New physician-patient relationship 71% of Spanish patients search about their health mainly online. It´s the information key source for 79% (1) New relationship Internet is their main source of information (87%) (1) New strategies Patients, physicians Self-management, prevention and Telemedicine Increasing use relationship channel with insured, patients and physicians, as well as healthcare services. (1) Google Spain eHealth Survey New main channels Important in relation with patients and doctors, as well as health provision e-hospital Changing model: new eHealth ecosystem cesaralonso.com
  5. 5. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com New needs… and new healthcare model “Physician centric” Physician as gatekeeper Reactive (“Visit to visit”) Healthcare “Patient centric” Physician as a valuable advisor Proactive (Continuous tracking) Freedom and autonomy From a model… ...to a new model eHealth provides a new healthcare model based on patient autonomy and responsibility recovery.
  6. 6. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com Classical concept of doctor-patient relationship http://www.dirjournal.com/health-journal/patient-empowerment-how-not-to-fall-victim-to-a-hospital-mistake/
  7. 7. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com New empowered ePatient
  8. 8. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com Innovating and being more efficient with the help of ... eHealth mHealth Telemedicine Connected Health Health 2.0 Healthcare Social Media
  9. 9. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com Healthcare Trends #1 Big #2 Personal #3 Social #4 Mobile #5 Fun #6 Open More healthcare trends
  10. 10. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com # 1 Big Data Silos Value Relevant Context
  11. 11. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com # 2 Personal Devices Local Consumer centricity Patient empowerment
  12. 12. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com # 3 Social Social Media Share Collaborate Community Socialnomics
  13. 13. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com # 4 Mobile Ubiquitous Context Relevance Geolocation Moment of truth Apps - Responsive - Mobile first
  14. 14. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com # 5 Fun (Gamification) Engage / loyalty / fans Goals Feedback Points, badges and leaderboards Fresh, fun and frecuent
  15. 15. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com # 6 Open Standards Collaboration Integration Interoperability Liquid
  16. 16. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com More Healthcare Trends #7 Predictive #8 Secure #9 Behavioural #10 24h monitoring Extra: Consumerization - retailization
  17. 17. Top 10 Healthcare Trends for improving customer experiencecesaralonso.com Thank you… Follow the conversation: cesaralonso.com @cesaralonsop

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