Selecting an LMS: Converging your BusinessNeeds with Emerging Learning Trends                      PRESENTED BY:   Scot La...
About Brandon Hall GroupA preeminent research based advisory and analyst firm. Covering topic areasthat provide strategic ...
About Brandon Hall GroupResearch Focus:                     Client-Driven Offerings:•   Learning and Development        • ...
Thank You to Our Contributors!
Presenters      Scot Lake               Kenneth FeungSenior Learning Analyst    EVP, Corporate Strategy Brandon Hall Group...
How to Ask QuestionsDuring SessionType your questions into the question box.AfterwardFor more information, please contact ...
Agenda• Overview of LMSs• The LMS marketplace• Thinking about your specific needs• Some issues• 6-step process• Certpoint ...
Poll Question #1  Are you currently shopping for a   learning management system?                   Yes                   No
Poll Question #2If shopping for LMS, is this your first LMS,   or are you replacing an existing LMS?                     F...
Overview of LMSs
The old days…
Evolution                                              2011                                              Wide range of    ...
What do LMSs do?                    Launch                    Online                    CoursesReporting                  ...
Top Five Business Uses                                          Channel engagement Sales force effectiveness              ...
AlignmentWhere are you going?•   Expansion•   Innovation•   RIF•   Value Creation•   Expanded Services•   Mergers & Acquis...
Know Your Business Needs What do you want to accomplish?   •   Improve performance   •   Expand talent capabilities   •   ...
Poll Question #3Which of the following best describes the       size of your organization?                     1,000 emplo...
LMS Features • Launch online courses                                       • Manage classrooms • Testing                  ...
LMS TrendsAre you presently shopping                                 • Yes: ----------------------------------------------...
LMS Trends                              • Hot: -----------------------   31%How excited are you about                     ...
The LMS Marketplace
Range of Pricing• Pricing (and what you get) varies greatly• From LMS KnowledgeBase:   – Hosted; 25,000 learners; 3 years ...
Range of Pricing (cont’d)                                $3,600,000                     $493,000   highest                ...
Thinking about your  specific needs…
Core LMS Features: “Identify the features most important      to your learning and development program.” LMS Feature      ...
Learning Platform Capabilities: “Identify the capabilities most   important to your learning and development program.”  Le...
Poll Question #4 Which of the following best describeswhat you most want to do with an LMS?                    Launch and ...
Your Requirements    We’re interested                                 We have other tools we want to use    in an all-in-o...
Your Requirements (cont’d)   We’re interested   in an all-in-one    or         Our learners are external      approach We ...
Some Issues…
Installed vs. Hosted (SaaS)       Installed                Hosted (SaaS)On your own servers, behind   On solution provider...
Hosted (SaaS) Systems    Are Common                         Less than                           half of                   ...
StandardsSo that systems can interoperate  – You publish a course in a standard
Standards            • Two main sets of standards:                 – SCORM (1.2, 2004)                 – AICC* Sharable Co...
Standards            • Also look for tested interoperability* Sharable Content Object Reference Model   ** Aviation Indust...
Standards                           Not                        SCORM 1.2                        Compliant                 ...
Standards               Not SCORM                  2004               CompliantSCORM 2004                  44% Compliant  ...
Standards               Not AICC              compliant                 13%  AICCcompliant  87%            Total = 132 LMSs
Six-Step Process
Create a Short List of Systems• List differentiating desired features• 10-20 items max• Use to compare systems• Goal: 3-5 ...
…differentiating featuresExample – If your desired features are:  – Solution provider with 50+% of clients hosted  – Exper...
…differentiating featuresExample – If your desired features are:  – Solution provider with 50+% of clients hosted  – Exper...
…some differentiators• Integrate with another system?• Interoperable with content libraries or other tools?• Compliance/re...
LMS KnowledgeBase
Develop a Set of Use-Cases• Paragraph: how you would use a feature• Discuss internally• 20-25 use cases• Becomes the scrip...
…example of a use-case• Create an ad hoc report showing usage for the last  30 days, including:   – Courses completed   – ...
Set Up Scripted Demos• Easier for both sides• Give the demo script in advance• They show how their system would do it
Talk to Current Customers• Experienced customers become expert• Even happy customers are very informative• The key is to a...
…talk to current customersSix questions to ask a customer:1.   How was the vendor during contract negotiations?2.   How di...
Write RFP• Write the RFP to match the use cases• How they will meet your needs• Costs
Evaluate Proposals• Read the proposals• Grade and select
Take-AwaysAssess your needs and develop a plan                Write              use-cases Create a                  Set u...
Company Overview  Founded in 1996 as Vuepoint Corp.  NY based HQ with global reach  In-house support and development  Empo...
Company FocusEnabling the creation,  management and transfer of  an organizations  proprietary knowledge  for both the int...
Our product : CERTPOINTVLS™ 7th generation   An “all-in-one” fully hosted SaaS   learning platform:        LMS, LCMS, e-au...
VLS 7.0- everything you need in oneeasy platform out-of-the-box package.
Trends
1) Delivering Learning to New Categories ofDevices
2) Collaborative and Social Learning
3) Delivering Learning to the ExtendedEnterprise
4) Localized Delivery
5) Consolidation of Learning Platforms withOther Platforms in the Enterprise
Thank You      Kenneth Fungkfung@certpointsystems.com
Questions                                             Scot Lakescot.lake@brandonhall.com                    Senior Learnin...
Selecting an LMS: Converging your Business Needs with Emerging Learning Trends
Selecting an LMS: Converging your Business Needs with Emerging Learning Trends
Selecting an LMS: Converging your Business Needs with Emerging Learning Trends
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Selecting an LMS: Converging your Business Needs with Emerging Learning Trends

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Learning needs are abundant both internally as well as externally in today's information-driven business environment. Internally, employees are facing changing product lines, new technology, and even new markets. While externally, channel partners and direct clients require constant training on how to implement, sell, and use your products or services. Additionally, increased government regulations and industry requirements are driving the need for both internal and external compliance based training.

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Selecting an LMS: Converging your Business Needs with Emerging Learning Trends

  1. 1. Selecting an LMS: Converging your BusinessNeeds with Emerging Learning Trends PRESENTED BY: Scot Lake, Senior Learning Analyst, Brandon Hall Kenneth Fung, EVP, Corporate Strategy, Certpoint
  2. 2. About Brandon Hall GroupA preeminent research based advisory and analyst firm. Covering topic areasthat provide strategic insights for executives and practitioners that areresponsible for learning, talent, growth and business results within theirorganizations. Our focus is on ensuring continuous business performance.• Established in 1992• Nearly 200,000 subscribers• Over 10,000 clients globally• Industry’s top rated blog
  3. 3. About Brandon Hall GroupResearch Focus: Client-Driven Offerings:• Learning and Development • Research Membership Program• Talent Management • KnowledgeBases• Leadership Development • Technology Selection• Sales and Marketing • Strategy and Planning• Executive Management • Customized Benchmarking• Supporting Technology Systems • Performance Driven Organization• Social Media and Diagnostic Communications • Vertical Market Analysis • Workshops • Excellence Awards • Smartchoice™ Certification
  4. 4. Thank You to Our Contributors!
  5. 5. Presenters Scot Lake Kenneth FeungSenior Learning Analyst EVP, Corporate Strategy Brandon Hall Group Certpoint
  6. 6. How to Ask QuestionsDuring SessionType your questions into the question box.AfterwardFor more information, please contact us at:Email: success@brandonhall.comWebsite: http://brandon-hall.com/contact/index.shtmlPhone: (561) 306-3576
  7. 7. Agenda• Overview of LMSs• The LMS marketplace• Thinking about your specific needs• Some issues• 6-step process• Certpoint perspective
  8. 8. Poll Question #1 Are you currently shopping for a learning management system? Yes No
  9. 9. Poll Question #2If shopping for LMS, is this your first LMS, or are you replacing an existing LMS? First LMS Replacing LMS Not shopping for an LMS
  10. 10. Overview of LMSs
  11. 11. The old days…
  12. 12. Evolution 2011 Wide range of 2000 Learning Learning Management Management Systems 1990 Systems support Course support learning & Management online learning talent Systems1980 supportTraining CD-basedRegistration learningSystemssupportclassroomtraining
  13. 13. What do LMSs do? Launch Online CoursesReporting Testing Core Features Track Learning progress paths and completion
  14. 14. Top Five Business Uses Channel engagement Sales force effectiveness Strategic on-boarding of new hiresExtended-enterprise performance Customer support excellence
  15. 15. AlignmentWhere are you going?• Expansion• Innovation• RIF• Value Creation• Expanded Services• Mergers & Acquisitions
  16. 16. Know Your Business Needs What do you want to accomplish? • Improve performance • Expand talent capabilities • Create a flexible workforce • Engage your workforce • Create ownership and drive
  17. 17. Poll Question #3Which of the following best describes the size of your organization? 1,000 employees or less 1,001 employees to 10,000 employees More than 10,000 employees
  18. 18. LMS Features • Launch online courses • Manage classrooms • Testing • Virtual classrooms • Track progress and completion • Manage competencies • Learning paths • Performance support • Reporting • Certification management • Skill gap analysis • Content authoring E-commerce Learning Learning (Core) (Robust) Talent ReportingManagement and Analytics Talent Collaboration • On boarding • Leadership development • Social learning • Workforce planning • Networks • Sourcing & Recruiting • Media • Mobile
  19. 19. LMS TrendsAre you presently shopping • Yes: ----------------------------------------------------------- 46%for a learning management • No: ------------------------------------------------------------ 54% system? Are you shopping for your • We’re shopping for our first LMS: --------------------- 21%first learning management • We’re replacing an existing system: ------------------ 29%system or are you replacing • We’re not shopping for a LMS: ------------------------ 50% an existing system? For your organization, is • Hosted is best for us: ------------------------------------- 55%hosted (SaaS) or installed the • Installed is best for us: ------------------------------------ 9% best option? • Not sure: ---------------------------------------------------- 36% • Compliance training: ------------------------------------- 56% Which of these specific • Multiple portals for different groups with different looks andmissions are relevant to your rules: --------------------------------------------------------- 69% organization? • Multiple languages: -------------------------------------- 19% • E-Commerce: ---------------------------------------------- 13%
  20. 20. LMS Trends • Hot: ----------------------- 31%How excited are you about • Warm: -------------------- 38% social features built into • Tepid: --------------------- 13% LMS? • Cool: ---------------------- 19% • Hot: ----------------------- 27%How excited are you about • Warm: -------------------- 33% mobile features in LMS? • Tepid: --------------------- 13% • Cool: ---------------------- 27% • Hot: ----------------------- 43%How excited are you about • Warm: -------------------- 21% talent management • Tepid: ---------------------- 0% features in LMS? • Cool: ---------------------- 36%From your perspective, is • Yes: ------------------------------------- 8% the LMS dying? • No: ------------------------------------ 92%
  21. 21. The LMS Marketplace
  22. 22. Range of Pricing• Pricing (and what you get) varies greatly• From LMS KnowledgeBase: – Hosted; 25,000 learners; 3 years cumulative – 98 systems provide pricing
  23. 23. Range of Pricing (cont’d) $3,600,000 $493,000 highest mean price $323,000 median Price$14,997 pricelowestprice
  24. 24. Thinking about your specific needs…
  25. 25. Core LMS Features: “Identify the features most important to your learning and development program.” LMS Feature Response FrequencyE-learning Courseware Launching, and Tracking 512Virtual Class Management, Launching, and Tracking 385Self-Service Course Registration 373Course Catalogs and Schedules 364Ability to Define Learning Paths 350Customized/Ad-Hoc Reports 333Built-in Testing Capabilities 321Built-in Surveys and Quizzing 320Standard/Predefined Reports 319"Brick and Mortar" Classroom Management 303Graphical Reports/Dashboard 294Course Completion Certificates 286
  26. 26. Learning Platform Capabilities: “Identify the capabilities most important to your learning and development program.” Learning Platform Capability Response FrequencySCORM/AICC 399Customizable Interface/Branding 337Customizable User Profiles 315Integration with HR Systems 279Integration with External Authoring Tools 274Customizable Security Levels 259Cloud-based installation 228Multi-Language Support 221Built-in Authoring Tool 218Integration with other systems 200Integration with External Virtual Classroom Tools 188LCMS Integration Capabilities 177Built-in LCMS 177Built-in Virtual Classroom Tool 174Built-in eCommerce Support (sell courses and process payments) 146Off-the-Shelf Content included 130Section 508/Accessibility Support 123Integration with ERP systems 112On-Premise Installation 100Integration with CRM Systems 89Integration with eCommerce systems 77
  27. 27. Poll Question #4 Which of the following best describeswhat you most want to do with an LMS? Launch and track e-learning courses Define and prescribe learning paths Manage “brick & mortar” courses Other
  28. 28. Your Requirements We’re interested We have other tools we want to use in an all-in-one or with the LMS approach We need to connect We have other tools we want to use the LMS to another or with the LMS big systemWe focus on training, not We want to link learning broader HR issues or with talent management We create a lot of We use mostly content internally or off-the-shelf content Compliance training is not important or Compliance training is important
  29. 29. Your Requirements (cont’d) We’re interested in an all-in-one or Our learners are external approach We need to support multiple languages or We just need to support one language We focus on one-way We see value in content delivery or learner-generated content We want learners We want learners to focus mainly or to form communities on course content and network
  30. 30. Some Issues…
  31. 31. Installed vs. Hosted (SaaS) Installed Hosted (SaaS)On your own servers, behind On solution provider’s serversyour firewall‘Buying’ ‘Renting’Control and security ServiceBest when you want your Best for convenience andunique system common needs
  32. 32. Hosted (SaaS) Systems Are Common Less than half of implementations More than half of are hosted, 27% implementations are hosted, 73% Total = 132 LMSs
  33. 33. StandardsSo that systems can interoperate – You publish a course in a standard
  34. 34. Standards • Two main sets of standards: – SCORM (1.2, 2004) – AICC* Sharable Content Object Reference Model ** Aviation Industry CBT Committee
  35. 35. Standards • Also look for tested interoperability* Sharable Content Object Reference Model ** Aviation Industry CBT Committee
  36. 36. Standards Not SCORM 1.2 Compliant 17%SCORM 1.2Compliant 83% Total = 132 LMSs
  37. 37. Standards Not SCORM 2004 CompliantSCORM 2004 44% Compliant 56% Total = 132 LMSs
  38. 38. Standards Not AICC compliant 13% AICCcompliant 87% Total = 132 LMSs
  39. 39. Six-Step Process
  40. 40. Create a Short List of Systems• List differentiating desired features• 10-20 items max• Use to compare systems• Goal: 3-5 systems
  41. 41. …differentiating featuresExample – If your desired features are: – Solution provider with 50+% of clients hosted – Experience connecting with SAP – Supports French – Tested with SkillSoft course library – Tested with Lectora Publisher authoring tool
  42. 42. …differentiating featuresExample – If your desired features are: – Solution provider with 50+% of clients hosted – Experience connecting with SAP – Supports French – Tested with SkillSoft course library – Tested with Lectora Publisher authoring tool Reduces 119 systems to 7
  43. 43. …some differentiators• Integrate with another system?• Interoperable with content libraries or other tools?• Compliance/reporting needs?• Create a lot of content?• External training, e-commerce?• Talent management, HR?• Supports mobile learning?• Scalability? Accountability?
  44. 44. LMS KnowledgeBase
  45. 45. Develop a Set of Use-Cases• Paragraph: how you would use a feature• Discuss internally• 20-25 use cases• Becomes the script for demos
  46. 46. …example of a use-case• Create an ad hoc report showing usage for the last 30 days, including: – Courses completed – Courses started, but not completed – Courses completed by department – Total time used by all learners• Set up a distribution list for the new report and a time for automatic generation and distribution
  47. 47. Set Up Scripted Demos• Easier for both sides• Give the demo script in advance• They show how their system would do it
  48. 48. Talk to Current Customers• Experienced customers become expert• Even happy customers are very informative• The key is to ask specific questions
  49. 49. …talk to current customersSix questions to ask a customer:1. How was the vendor during contract negotiations?2. How did the implementation go? How long did it take? What happened that you did not expect?3. Which features of the system have you implemented and not implemented? Why?4. How responsive are they when you call?5. What is the process when you want to customize something?6. What do you know now that you wish you knew at the start?
  50. 50. Write RFP• Write the RFP to match the use cases• How they will meet your needs• Costs
  51. 51. Evaluate Proposals• Read the proposals• Grade and select
  52. 52. Take-AwaysAssess your needs and develop a plan Write use-cases Create a Set up Write Evaluate short list scripted RFP proposalsof systems Talk to demos current customers
  53. 53. Company Overview Founded in 1996 as Vuepoint Corp. NY based HQ with global reach In-house support and development Empowering 1,000+ organizations Only learning company certified as Lean Thinking
  54. 54. Company FocusEnabling the creation, management and transfer of an organizations proprietary knowledge for both the internal and extended enterprise to more people faster for less
  55. 55. Our product : CERTPOINTVLS™ 7th generation An “all-in-one” fully hosted SaaS learning platform: LMS, LCMS, e-authoring, competency management, web 2.0 collaboration and mobile delivery Used globally (85+ countries), Multilingual (40+ languages).
  56. 56. VLS 7.0- everything you need in oneeasy platform out-of-the-box package.
  57. 57. Trends
  58. 58. 1) Delivering Learning to New Categories ofDevices
  59. 59. 2) Collaborative and Social Learning
  60. 60. 3) Delivering Learning to the ExtendedEnterprise
  61. 61. 4) Localized Delivery
  62. 62. 5) Consolidation of Learning Platforms withOther Platforms in the Enterprise
  63. 63. Thank You Kenneth Fungkfung@certpointsystems.com
  64. 64. Questions Scot Lakescot.lake@brandonhall.com Senior Learning Analyst Brandon Hall Groupkfung@certpointsystems.com Kenneth Fung EVP, Corporate Strategy Certtpoint For more information please contact Brandon Hall Group at success@brandonhall.com or (561) 865-5017.

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