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2018 - CertiFUNcation - Richard Haeser: SEO with TYPO3

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The future of SEO with TYPO3

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2018 - CertiFUNcation - Richard Haeser: SEO with TYPO3

  1. 1. The future of SEO with TYPO3 #CertiFUNcation 2018
  2. 2. Hi!
  3. 3. Introduction Hello! 3 Richard Haeser Development lead @ • From the Netherlands • 17 years of experience in PHP development • 8 years of experience in TYPO3 development • Married with Japke • Father of Koen (4y) and Hannah (1y)
  4. 4. The past
  5. 5. The past SEO in TYPO3 5 It is possible to do SEO right with core, but you have to do it yourself! A lot of solutions in the TER, but something missed!
  6. 6. The past SEO in TYPO3 6 You won’t score on Google just by having your technical things right! Although it is mandatory to have your technical things right!
  7. 7. The past SEO in TYPO3 7 High quality content is key when you want to get found by search engines!
  8. 8. The past The introduction of… 8 Yoast SEO for TYPO3 Helping editors writing high quality content
  9. 9. The past Some stats 9 3.000+ Number of installations last 30 days 22+ Number of contributors 18 Releases 23k+ Number of installations Since: April 2017
  10. 10. The present
  11. 11. The present TYPO3 CMS9 11 • Basic SEO fields to core! • MetaTag API • Introduced TYPO3 SEO Initiative • Roadmap can be found on initiative page on typo3.org
  12. 12. The present Where are we now? 12 • Yoast SEO for TYPO3 • Focus keyword analysis • Readability analysis • Snippet preview • Social share optimization
  13. 13. The present Where are we now? 13 • Version 2.1 • New features • Cornerstone content • Overview of pages that needs your attention
  14. 14. The present Where are we now? 14 But we have more…
  15. 15. The past We introduced… 15 Yoast SEO for TYPO3 Premium
  16. 16. The present Yoast SEO for TYPO3 Premium 16 • New features • Up to 5 focus keywords can be analysed • Redirectmanager • Keyword insights • Orphaned content
  17. 17. The present Demo Time 17 DEMO
  18. 18. The present Yoast SEO for TYPO3 Premium 18 You can order now! € 499 https://yoast.com/yoast-seo-for-typo3-premium Including 1 year free updates and 24/7 support
  19. 19. The future
  20. 20. Roadmap TYPO3 CMS9 20 • Title API • Sitemap API • robots.txt • hreflang support Roadmap can be found on initiative page on typo3.org
  21. 21. Roadmap Yoast SEO for TYPO3 21 • XML sitemaps (2.2) • Breadcrumbs (2.3) • Hreflang support • Setup wizard Yoast SEO for TYPO3
  22. 22. Roadmap Yoast SEO for TYPO3 Premium 22 • Internal linking suggestions • Social previews • Synonyms • And more… Yoast SEO for TYPO3 Premium
  23. 23. How to contribute?
  24. 24. • More information on TYPO3.org page • Discuss on slack #cig-seo (https://typo3.slack.com) • Want to join? Contact me! How to contribute Want to help in SEO initiative 24
  25. 25. • https://github.com/Yoast/Yoast-SEO-for-TYPO3 • Discuss on slack #yoast-seo-for-typo3 (https://typo3.slack.com) • Report issues and missing features or even better: send pull requests How to contribute Want to help with the Yoast SEO plugins? 25
  26. 26. • Twitter: • twitter.com/haassie82 • twitter.com/yoast • twitter.com/maxserv • Slack: #yoast-seo-for-typo3 / #cig-seo (https://typo3.slack.com) How to contribute More information 26
  27. 27. Richard Haeser DEVELOPMENT LEAD @ MAXSERV richard@maxserv.com @maxserv https://richardhaeser.com Questions? @haassie82

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