90% of global consumers prefer to buy from a website in their own language.
So to compete, you must provide content in several languages for multiple locales. Many companies
have multilingual websites - websites in multiple languages to attract more customers, vendors,
Partners, etc. A Multilingual website helps the companies and individuals in non-English speaking
countries to learn about your products, services and what you are looking for? This helps in cost
effective procurement against an expensive procurement in the same location.
How did China become an industrial supplying hub to the world? How did they grow against the
expensive vendors in their own countries? Export companie in China made their website available
in bilingual (Chinese and English) making it easy for the rest of the world to see how cheap their
products are cost wise.
Businesses throughout the world have achieved huge benefits making their websites in multiple
languages. According to a research, 63% of customers from non English speaking countries use
machine translation like google to look for translated web pages, but do not get the real message as
machines do not have the context and relevance to the user. It simply translates word by word. If
you are having your website only in English, then you are missing these audience who could be your
potential customers or a vendor or a partner. Multilingual Websites helps global branding of products
So if you are looking for more customers around the world and suppliers from different parts of the
world consider translating your website into multiple languages and increase your visitor traffic by
Sounds interesting! Call us to discuss more..
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