EvaluationWhat have you learntfrom your audience feedback?
Initially we conducted a questionnaire to establish who aretarget audience were; their age, ethnicity and gender. We alsowanted to find out how often people watch music videos, howthey watch them and what type of music they like. This helpedus to understand exactly who are target audience are and whattypes of things they like.After conducting questionnaires, I conducted an interview with amember of our target audience. This gave me the opportunity togain a more in depth understanding of the target audiences likesand dislikes. It also allowed me ask some questions on what theythink is interesting in a music video and what things they like tosee.
It was really important to conductthis research into the target audiencebecause it let us know what weshould include in our own product inorder to appeal to our targetaudience.Receiving feedback from theaudience was also important as itallowed us to make changes to theproducts before releasing a finalversion. This helped because weourselves got to see how smallchanges could make a bigdifference to the overall product.